Hans Niemann vs. You, a record-breaking project by it.cоm Domains created in collaboration with Web Summit, World Chess, Hans Niemann, and James Canty III, has been nominated in two Webby Awards categories: AI — Arts, Culture & Events and AI — Entertainment & Media.

This means we’re already in the top 11% of 13,000+ entries. Grateful to everyone who helped bring this project to life!

Vote for us in AI — Entertainment & Media 🌟

Vote for us in AI — Arts, Culture & Events 💫

March 2026 brought several signals worth watching: ICANN confirmed dates for the next gTLD round, Meta removed 20M accounts tied to unoriginal and AI-generated content, and AI platforms kept reshaping ads and copyright debates.

Catch the full digest here ↩️

Secure Sockets Layer (SSL) is what helps protect the connection between a website and its visitors.

We explained why browsers show a “Not Secure” warning, what usually causes it, and how businesses can fix common SSL issues fast ↩️

In case you missed what Hans Niemann vs. You was: our record-breaking AI chess experience where a global audience of 106,638 participants from 132 countries played against grandmaster Hans Niemann at Web Summit in collaboration with World Chess. More here ↩️

Vote for us in this year’s Webby Awards 💫

A startup name can shape discoverability, flexibility, and future growth.

In his latest Forbes Business Council article, our Founder and CEO Andrey Insarov looks at why founders should treat naming as a strategy decision — especially in the AI era. Read more ↩️

Landing pages dedicated to one goal give each campaign a clearer path to conversion and make results easier to measure and improve.

This article explains what strong landing pages usually include. Read more ↩️

A startup may begin with a single domain, but it rarely stays that simple.

A few campaign URLs, regional versions or test subdomains are enough to create risks for SEO, security, traffic and brand trust.

In his new Forbes Business Council article, our Founder and CEO Andrey Insarov explains how to avoid that ↩️

Looking up domain registration data?

RDAP is the modern replacement for WHOIS for generic top-level domains. Here’s what changed and why it matters ↩️

The 2026 new gTLD round will not look like 2012 — once competing applications are revealed, unresolved overlap may lead straight to a costly ICANN auction.

To understand how to reduce that risk, join our invitation-only webinar with Ray King on June 16 ↩️

More context 📎

AI is changing PR, but not in the way many teams think.

In our interview, Brett Farmiloe, CEO of Featured.cоm, explains why old PR workflows built on manual pitching are breaking down, and why discovery, expert matching, and citation-led visibility matter more now ↩️

As paid acquisition gets more expensive and buyers tune out marketing, community is becoming a much more serious growth lever.

In his new Forbes Business Council piece, our CEO Andrey Insarov explains how B2B startups can use it to build trust, visibility, and momentum ↩️

The very first .cоm ever registered was Symbolics.соm in 1985. Four decades later it's still online, now owned by domain collector Aron Meystedt.

There's a specific feeling to registering your own first domain. A name, a blank page, and the sense that something was about to start.

What was your first domain, and is it still alive or long gone?

Half a second between hitting enter and seeing a page, and so much happens in that tiny gap.

Your browser checks its cache, then asks a resolver to find the domain. The resolver works up the chain: root servers, TLD servers, then the domain's authoritative nameserver, which hands back the IP address.
With the address in hand, your browser opens a connection, runs the TLS handshake, and requests the page. The server sends it back, and the browser renders it.

Imagine owning just two letters and letting the world use them. That's the story of Tuvalu. Its country-code domain is .tv. Broadcasters, video platforms, streamers, and media companies all wanted its address ending. As a result, this small Pacific nation found itself connected to one of the internet's most recognizable domain extensions.

Not a bad outcome for two letters.

Spent four days in Seville this June at the
ICANN86 Policy Forum, where our team joined discussions about the future of the domain industry. Andalusian heat outside, heated DNS debates inside.

Two topics came up again and again: how AI is changing DNS abuse. The new risks it brings, and whether it can also help address them. And the upcoming new round of top-level domains, which will allow brands and communities to launch their own extensions for the first time in years.

Great to be part of the conversations shaping what's next!

Your favicon (that tiny icon next to a site's name in your browser tab), is the smallest piece of branding you'll ever own, and the only one people see when they've got 42 tabs open. Teams spend months on a logo and zero seconds on the 16 pixels that actually help someone find your tab again.

What's a favicon you'd recognize anywhere?

Here's a quick brand test. Think of a name. Now imagine saying it to someone over a bad phone connection. If they can spell the domain correctly on the first try, that's a good sign.

People have been trained to do the same thing for decades: hear a name, type a domain.

What's a brand name you've heard once and never had to look up how to spell?