Do you know what Punycode is? It’s a technical way browsers write domain names that use non-Latin characters by converting them into a simple “computer-friendly” format. That way, the internet’s domain system that routes you to the right website can read them reliably.
Scammers can abuse this by using look-alike letters (for example, a Cyrillic character that resembles a Latin one) to create URLs that look like real brands for phishing. Browsers may surface that risk by showing the xn-- prefix — which is a punycode.
If it’s a login or payment page and you spot xn-- (or letters that look “almost right”), don’t click — go to the official site directly via a bookmark or by typing the address yourself.
Scammers can abuse this by using look-alike letters (for example, a Cyrillic character that resembles a Latin one) to create URLs that look like real brands for phishing. Browsers may surface that risk by showing the xn-- prefix — which is a punycode.
If it’s a login or payment page and you spot xn-- (or letters that look “almost right”), don’t click — go to the official site directly via a bookmark or by typing the address yourself.
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According to Similarweb’s global ranking for December 2025, the most visited websites are Google and YouTube, followed by Facebook and Instagram.
Notably, ChаtGPT.cоm takes the #5 spot, already sitting alongside the biggest platforms people use to start their online journey.
Takeaway: if you’re building a brand or a site, people are increasingly discovering you through these gateways — search, social feeds, AI assistants, and big communities — not through classic search results.
Notably, ChаtGPT.cоm takes the #5 spot, already sitting alongside the biggest platforms people use to start their online journey.
Takeaway: if you’re building a brand or a site, people are increasingly discovering you through these gateways — search, social feeds, AI assistants, and big communities — not through classic search results.
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it.cоm Domains has crossed the milestone of 150,000 active domains!
Expanded distribution via 50+ ICANN-accredited registrars and the official integration with the Italian registry, Registroit, helped drive +50% growth since October 2025.
Details ⬅️
Expanded distribution via 50+ ICANN-accredited registrars and the official integration with the Italian registry, Registroit, helped drive +50% growth since October 2025.
Details ⬅️
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Email newsletters are still one of the most controllable marketing channels: you own the audience, the cadence, and the data you learn from every send.
This guide breaks down what email campaigns actually need, and maps those needs to six widely used tools — from beginner-friendly to automation-heavy options.
If you’re building a newsletter from scratch or upgrading your stack, this is a must-read ⬅️
This guide breaks down what email campaigns actually need, and maps those needs to six widely used tools — from beginner-friendly to automation-heavy options.
If you’re building a newsletter from scratch or upgrading your stack, this is a must-read ⬅️
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Happy to share that it.cоm Domains has confirmed alignment with GDPR and NIS2 — key data protection and cybersecurity frameworks supporting secure growth as we expand globally and continue developing our role as a Registry Service Provider, now surpassing 150,000+ registered domains.
We work with Vanta for continuous monitoring and testing. Details ⬅️
We work with Vanta for continuous monitoring and testing. Details ⬅️
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With the 2026 ICANN gTLD round approaching, Registry Services Providers (RSPs) are back in focus.
In a new eco interview, our CSO Joe Alagna explains it.cоm Domains approach as an RSP — and the key operational choices businesses often overlook that affect trust at the domain level. Read on eco ⬅️
In a new eco interview, our CSO Joe Alagna explains it.cоm Domains approach as an RSP — and the key operational choices businesses often overlook that affect trust at the domain level. Read on eco ⬅️
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Forbes Business Council published a useful read for founders and growth teams on scaling profitably.
Among 20 business leaders, it.cоm Domains CEO Andrey Insarov shares a key point: sustainable growth is about repeatability without dilution. Read the full piece ⬅️
Among 20 business leaders, it.cоm Domains CEO Andrey Insarov shares a key point: sustainable growth is about repeatability without dilution. Read the full piece ⬅️
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Per Verisign, global domain registrations reached 378.5M by late 2025. .com is still #1, but newer gTLDs are rising — and .ai is now mainstream.
That shift is changing how people pick names in 2026. Read 7 practical trends worth knowing ⬅️
That shift is changing how people pick names in 2026. Read 7 practical trends worth knowing ⬅️
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Generic or branded in 2026, you're usually optimising for 1 of 2 outcomes: quicker discovery or stronger brand equity.
AI search makes that trade-off clearer. Read the guide ↩️
AI search makes that trade-off clearer. Read the guide ↩️
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Our CSO Joe Alagna joins Divya Parekh on “Beyond Confidence” podcast to break down what TLDs are, when the next application window opens, and why it matters for companies and their leaders.
Watch here ↩️
Watch here ↩️
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There're many types of DNS abuse, but doxxing is definitely the worst: it's when someone stitches together public data “breadcrumbs” to identify the domain owner.
Spam, threats, even takeover attempts follow. How to stay safe ↩️
Spam, threats, even takeover attempts follow. How to stay safe ↩️
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New Domain Digest is out.
➡️Here are 4 updates worth tracking — typosquatting, aftermarket keywords, Gemini’s user growth, and Google’s sitemap reality.
➡️Here are 4 updates worth tracking — typosquatting, aftermarket keywords, Gemini’s user growth, and Google’s sitemap reality.
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If your website won’t load or your emails stop working, the issue is often a DNS record.
➡️Here’s a simple guide to DNS records (A, CNAME, MX, TXT) and what they control.
➡️Here’s a simple guide to DNS records (A, CNAME, MX, TXT) and what they control.
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Our Founder & CEO Andrey Insarov contributed to TechBullion’s roundup “25 Ways Startups Stay Ahead”.
A practical collection of strategies to spot trends early and turn signals into advantage — including our Founder’s take on translating cross-category patterns into business value. Read the full piece ↩️
A practical collection of strategies to spot trends early and turn signals into advantage — including our Founder’s take on translating cross-category patterns into business value. Read the full piece ↩️
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AI has made content cheaper, and attention harder to earn. That is exactly why a clear brand narrative matters more in 2026.
We spoke with founders and marketing experts about what makes a brand story distinctive, check what they shared with us in the cards.
And read more on why brand storytelling still matters in 2026 in our blog ↩️
We spoke with founders and marketing experts about what makes a brand story distinctive, check what they shared with us in the cards.
And read more on why brand storytelling still matters in 2026 in our blog ↩️
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Hans Niemann vs. You, a record-breaking project by it.cоm Domains created in collaboration with Web Summit, World Chess, Hans Niemann, and James Canty III, has been nominated in two Webby Awards categories: AI — Arts, Culture & Events and AI — Entertainment & Media.
This means we’re already in the top 11% of 13,000+ entries. Grateful to everyone who helped bring this project to life!
Vote for us in AI — Entertainment & Media 🌟
Vote for us in AI — Arts, Culture & Events 💫
This means we’re already in the top 11% of 13,000+ entries. Grateful to everyone who helped bring this project to life!
Vote for us in AI — Entertainment & Media 🌟
Vote for us in AI — Arts, Culture & Events 💫
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