Burberry becomes first luxury brand to suffer Chinese backlash over Xinjiang
Burberry, a member of the Better Cotton Initiative (BCI), is the first luxury brand assailed by the Chinese backlash to Western accusations of abuses in Xinjiang, losing a Chinese brand ambassador and its hallmark tartan design.
The company’s iconic plaid design was also removed from the clothing worn by characters in Tencent's wildly popular video game “Honor of Kings”, according to a post on the game’s official Weibo account, winning praise from China’s netizens.
Award-winning Chinese actress Zhou Dongyu terminated her contract with Burberry as the brand’s ambassador as Burberry has not “clearly and publicly stated its stance on cotton from Xinjiang.
Source: Reuters #Mar26
https://www.reuters.com/article/us-china-xinjiang-burberry/burberry-becomes-first-luxury-brand-to-suffer-chinese-backlash-over-xinjiang-idUSKBN2BI0EI
#XinjiangCotton #BCI #BetterCottonInitiative #China #Burberry
Burberry, a member of the Better Cotton Initiative (BCI), is the first luxury brand assailed by the Chinese backlash to Western accusations of abuses in Xinjiang, losing a Chinese brand ambassador and its hallmark tartan design.
The company’s iconic plaid design was also removed from the clothing worn by characters in Tencent's wildly popular video game “Honor of Kings”, according to a post on the game’s official Weibo account, winning praise from China’s netizens.
Award-winning Chinese actress Zhou Dongyu terminated her contract with Burberry as the brand’s ambassador as Burberry has not “clearly and publicly stated its stance on cotton from Xinjiang.
Source: Reuters #Mar26
https://www.reuters.com/article/us-china-xinjiang-burberry/burberry-becomes-first-luxury-brand-to-suffer-chinese-backlash-over-xinjiang-idUSKBN2BI0EI
#XinjiangCotton #BCI #BetterCottonInitiative #China #Burberry