Li Ziqi, the most successful Chinese YouTuber has over 8 million subscribers on her channel, and more than 50 million fans from China and other countrues.
Her popularity abroad has provided a good example to other Chinese social media activists. She has been dazzling legions of fans with her fairy-tale-like life in rural China. Her videos cover all sorts of topics, such as her farm life, cooking, handcrafting, and her cultural heritage, all of these with the backdrop of scenic mountains and ambient music. Some people have described her videos as a living Chinese landscape painting.
The Chinese government have taken notice and have recognised her approach as an effective way to export the Chinese culture. She was awarded the "People's Choice Award" by the state media, and social media has crowned her a "cultural juggernaut".
In Li's case, the Chinese government appears to be recognising that the contribution of individual creativity in promoting a positive image of a country can be more effective than a state-run official campaign.
China is no stranger to the usage of 'soft power'. "Cultural export" has often been interpreted as "propaganda" and the responsibility of promoting China's image abroad is largely seen part of the government's efforts, as declared by President Xi in 2014.
This non confrontational way has been funded by the government to change and influence the public's opinions and views for many decades. The government has also sponsored acrobatic troupes travelling the world, performing traditional martial art and opera. They have also established international cultural institutions all around the world.
The influence of social media celebrities like Li provides a break though the Great Fire Wall and an advancement of Chinese 'soft power' to inject China's influence into the bloodflow of the world.
#SoftPower #ChinaInfluence
Further more:
https://www.goldthread2.com/culture/li-ziqi-chinese-media-culture/article/3041801l
Her popularity abroad has provided a good example to other Chinese social media activists. She has been dazzling legions of fans with her fairy-tale-like life in rural China. Her videos cover all sorts of topics, such as her farm life, cooking, handcrafting, and her cultural heritage, all of these with the backdrop of scenic mountains and ambient music. Some people have described her videos as a living Chinese landscape painting.
The Chinese government have taken notice and have recognised her approach as an effective way to export the Chinese culture. She was awarded the "People's Choice Award" by the state media, and social media has crowned her a "cultural juggernaut".
In Li's case, the Chinese government appears to be recognising that the contribution of individual creativity in promoting a positive image of a country can be more effective than a state-run official campaign.
China is no stranger to the usage of 'soft power'. "Cultural export" has often been interpreted as "propaganda" and the responsibility of promoting China's image abroad is largely seen part of the government's efforts, as declared by President Xi in 2014.
This non confrontational way has been funded by the government to change and influence the public's opinions and views for many decades. The government has also sponsored acrobatic troupes travelling the world, performing traditional martial art and opera. They have also established international cultural institutions all around the world.
The influence of social media celebrities like Li provides a break though the Great Fire Wall and an advancement of Chinese 'soft power' to inject China's influence into the bloodflow of the world.
#SoftPower #ChinaInfluence
Further more:
https://www.goldthread2.com/culture/li-ziqi-chinese-media-culture/article/3041801l
"Trump Is Wrong About #TikTok, China’s Plans Are Much More Sinister; The West still doesn’t understand the scale of Beijing’s #SoftPower ambitions"
New York Times #17Sept2020
//The danger posed by TikTok is real: In fact, it is only a stand-in for far greater risks...
- The tech giant Huawei — which the U.S. government blacklisted last year, calling it a threat to America’s national security — is another company with close connections to China
- Zoom, the U.S.-based teleconferencing service provider established by a billionaire Chinese immigrant... uses software partially developed in China
- the Confucius Institutes [are] also an instrument of Beijing’s propaganda and pressure tactics
- A Chinese company now has a 99-year lease over the port of Darwin in northern Australia — next to an Australian naval base that hosts U.S. Navy warships.//
Read More Examples In:
https://www.nytimes.com/2020/09/17/opinion/tiktok-china-strategy.html
New York Times #17Sept2020
//The danger posed by TikTok is real: In fact, it is only a stand-in for far greater risks...
- The tech giant Huawei — which the U.S. government blacklisted last year, calling it a threat to America’s national security — is another company with close connections to China
- Zoom, the U.S.-based teleconferencing service provider established by a billionaire Chinese immigrant... uses software partially developed in China
- the Confucius Institutes [are] also an instrument of Beijing’s propaganda and pressure tactics
- A Chinese company now has a 99-year lease over the port of Darwin in northern Australia — next to an Australian naval base that hosts U.S. Navy warships.//
Read More Examples In:
https://www.nytimes.com/2020/09/17/opinion/tiktok-china-strategy.html
China’s soft power has ‘collapsed globally’ due to ‘anger and hysteria’
China’s reaction to the cancelling of the dangerous Belt and Road agreement in a “wolf warrior fashion” will end up being a large “own goal” for Beijing, according to the Australian Strategic Policy Institute’s Michael Shoebridge.
The controversial Belt and Road Initiative agreement between Beijing and the Andrews government in Victoria was cancelled last night by the foreign affairs minister using the new foreign relations bill powers.
The deal was amongst four agreements with countries such as Iran, Syria, and China that the federal government opted to cancel after they were deemed inconsistent with Australia’s national interests.
Source: SkyNews #Apr22
https://www.skynews.com.au/details/_6249801238001
#China #SoftPower #BeltRoad #Iran #Syria
China’s reaction to the cancelling of the dangerous Belt and Road agreement in a “wolf warrior fashion” will end up being a large “own goal” for Beijing, according to the Australian Strategic Policy Institute’s Michael Shoebridge.
The controversial Belt and Road Initiative agreement between Beijing and the Andrews government in Victoria was cancelled last night by the foreign affairs minister using the new foreign relations bill powers.
The deal was amongst four agreements with countries such as Iran, Syria, and China that the federal government opted to cancel after they were deemed inconsistent with Australia’s national interests.
Source: SkyNews #Apr22
https://www.skynews.com.au/details/_6249801238001
#China #SoftPower #BeltRoad #Iran #Syria