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Proposal to remove milk powder from the list of China Cross border e-Commerce triggered controversies, Yili: Foreign milk powder lacks regulations becoming potential risks in market

(23 May) Li Cuizhi, a Chinese National People’s Congress (NPC) members as well as the director of Yili Group’s (China's market-leading diary products) testing and quality control centre, proposed to remove baby formula from the list of China Cross border e-Commerce. Her proposal triggered controversies, as there is a clash of interest. Yili Group responded that Cross border e-Commerce is not subjected to strict registration and customs inspection, so there are potential quality risks and harmful to the milk formula market in China. Yili Group believed that the unregulated milk formulas can enter China through Cross border e-Commerce, posting potential safety concerns.

However, analysts pointed out that to a certain extent, cross-border e-commerce can handle the quality problems by cooperating with flagship shops. Buying milk formula through cross-border e-commerce can satisfy consumers and trade balance. Besides, to revitalise “Made in China” milk formulas, restoring consumers’ confidence is a better way than relying on policies.

Source: 881903.com

#MilkPowder #crossborderecommerce #Quality #China