…and make rest 10% the most successfull ones!

In april 2024, before Pavel Durov visited Token 2049 Conference in Dubai, we’ve got an insigt that Telegram wants to develop the mini-app ecosystem.

It sounded pretty similar to what WeChat did in China, with it’s 1.3B MAU (monthly active users) and 4M mini-apps, making $1.33B monthly spendings inside their ecosystem.

Telegram now has 900M MAU and this opportunity for us looked like going to the apple app store right after it’s release in 2008. Sounds attractive, right?

Now, in July everyone is obsessed with clicker mechanics, because it worked for Notcoin and Hamster Combat pretty well. And now everyone wants to achieve an overnight success. Yes, it might be possible, but only in very certain curcomstances.

So here are two big problems why most of the mini-apps will probably fail with their plan:

1. If you don’t do differ from others or don’t have any “unfair” competitive advantages, you are screwed.

That was one of the reasons we decided not to add similar clicker games into our portfolio. We aim to build business, which will be sustainable over the years, and use both strong differentiation and “unfair” advantages we could possibly reach to.

2. You need to build really clear services for mass adoption. We mean really clear, so your granny would understand it! No crypto slang, no overcomplicated mechanics.

The funny thing about Hamster Combat, who used similar approach, is that Hamster in the Crypto slang means “regular user, who don’t know about crypto”. In this terms we think most of their audience now don’t know the real meaning of “Hamster” and it is kinda metric of their success.

You will see more examples in the following posts, showcasing how do we bypass those pitfalls.

See you tomorrow!

Soon..