Instagram killing Link-in-Bio Tools + LinkedIn revealing its feed algorithm. (New Shift In Social Media)


#Top 5 Updates of last Week:

* Instagram now allows you to add up to 5 links in your bio.
* LinkedIn shares new insights into its Feed algorithm.
* Microsoft drops Twitter from its advertising platform.
* Reddit is to charge for its API access, but pricing will be based on required usage.
* Twitter this week got rid of legacy blue badges, only paid badges from this week.
* Bonus: AutoGPT is a new version of GPT making a spark in the AI marketing world.


#Google:

* Google shares new results from the latest post-cookies Ad tracking experiment.
* Google Drops Mobile-friendly page speed, secure sites & page experience as retired ranking systems.
* Google Bard now has coding capabilities like ChatGPT.
* 4 new Google Analytics 4 Home page features.
* Google working on a more personalized search engine “Magi” to compete with Bing AI.
* Google search console adds new rich results report for “subscribed content”.
* Google Updates Helpful content guidance, and streamlines search console reports.

#Tiktok:

* TikTok’s CEO did a new TED talk about Tiktok & its plans.
* Tiktok users can still upload 10-minute or longer videos but can’t record 10-minute videos within the app, that was a test.
* Paralympics TikTok Strategy is making a spark in the world with a different approach.
* Tiktok launched a new content policy for climate change-related content on Earth Day.
* Reddit’s CEO thinks the TikTok ban is good & Snap’s CEO mentions he will love the ban.

#Instagram:

* Instagram will preview the Stories tray in the following tab, very soon.

#Meta :

* Meta prepares for another set of layoffs & restructuring of the business.
* Facebook users can now claim their part of the $725 million privacy settlement fund.
* WhatsApp now allows you to save “Disappearing messages” for later as bookmarks.
* Facebook testing a new feature to create clips from your live streams.
* WhatsApp working on a new feature to add descriptions to forwarded images.


#Twitter:

* Twitter to bring back “keyword Targeting for Ads” to make its Ad platform better and more useful.
* The switch from Legacy blue checks to Paid blue checks is hard for Twitter with only 30 new net subscribers.
* Twitter to label certain tweets if they contain hateful speech & decrease reach for that content.
* Twitter Advertising is now possible with only Twitter Blue Subscriptions.
* Twitter removes State-affiliated & government-funded labels from the platform.

#YouTube:

* Youtube announced a new feature “product drops” for live shopping.
* Youtube introduced new policies for eating-disorder-related content.
* Youtube shorts thumbnail available on iOS & Replying to shorts with video available now on Android.
* Youtube studio new permissions on Mobile App & Image Poll Update.

#LinkedIn:

* LinkedIn expands access to the company commitment search filter for Job searches.

#Snapchat:

* Snapchat shared a list of new programs and features launched for creators during the Snap Summit 2023.
* Snapchat rolls out AI Chatbot “Snap AI” to all users.
* Snapchat hits 3 million paid subscribers.


#Pinterest:


* Pinterest hires former Google Pixel VP as new Chief Product officer.
* Pinterest launches new security features to protect teens after major issues with content moderation.

#Reddit:

* Reddit expands its European operation with a new hub in Amsterdam.
* Reddit is updating its gender identity and Ad policies.


#Advertising:

* Netflix is doing great with new Ad-supported tiers, revenue per user is increasing but has some issues.
* New Ryan Gosling & David Lynch Ad is making a spark for the Brand “TAG Heuer”.
* IKEA tries to capture MTV cribs nostalgia with its new campaign in the UK.
* New Layoffs in Amazon’s Advertising department.
* Google Vehicle Ads are now open to US & Canadian Advertisers.


#Microsoft:

@linksfse