What’s Eternal Moves Forward: The Birth of Eternex ♾️

We started by chose the name 100 Franklins, it perfectly captured the spirit of our early vision — a crypto-native community deeply immersed in Web3.

⏱ Over time, our community evolved into a live prototype: we tested niches, validated hypotheses, optimized marketing funnels — and built real traction.

That propelled us to the next stage: building a robust company structure, forming a strong advisory board, defining a clear growth strategy, and preparing for fundraising.

We realized: it was time to level up.

We needed a name that:
✅ Reflected not only where we came from — but where we’re going
✅ Captured scale, momentum, and meaning
✅ Stood for something timeless and transformative

That’s how Eternex was born (from “Eternal” + “Next”) — a symbol of constant motion, growth, and scale in Web3.

🔃 The first full-cycle launchpad, built for the entire crypto project lifecycle: Pre-launch → Launch → Post-launch. Because real impact comes after the launch. And lasting value rewards those who invest early.

This is the ethos behind Eternex — a gateway into the next era of Web3. For those who launch to build the future, not just chase the hype. Who aim for long-term impact. Who choose resilience, scale, and lasting value.

👉 Eternex.io is the core of everything we’ve built.

What began as a crypto community has evolved into a full-fledged Web3 ecosystem. 100 Franklins, Inc. remains our legal foundation, this next chapter is driven by an approach we stand by:

✅ Fuel it.
✅ Launch it.
✅ Scale it.
✅ Make it Eternal ♾️

📉 Crypto Fundraisings model is breaking—and there’s still no working alternative

➡️ In our latest article, we break down:

✅ The rise and fall of crypto fundraising tools (from ICOs to IDOs)
✅ Why most launchpads are no longer effective
✅ The broken connection between investors and crypto startups
✅ Why equity ≠ token utility—and why both must evolve
✅ How ETERNEX™ is building the next-gen ecosystem for long-term trust, growth, and engagement

Whether you're a crypto founder or investor, this is a must-read to understand where the industry is headed—and why the next wave of Web3 fundraising must look very different.

📖 Dive into the full breakdown here: https://medium.com/@eternex/the-evolution-of-crypto-fundraising-models-243c4819753d

🔍 Over $20B lost in the last 5 years to speculation-driven crypto projects.

Eternex™: Building a Sustainable Future for Web3 Projects and Investment.

✈️ In this article:

✈️ Why the old fundraising models (ICO, IDO, Launchpads) are no longer working
✈️ How Eternex integrates LMS, DeFi, Airdrops, NFT, and AI into one ecosystem
✈️ $340K+ in early revenue and 100K+ users on our waitlist
✈️ Why the next phase of Web3 must prioritize sustainability over hype

📖 Read the full story on Medium:
https://medium.com/@eternex/100-franklins-building-a-sustainable-future-for-web3-projects-investment-ebac0773b175

🔍 Eternex™: development of the first module is complete

We’ve just completed development of our "first core platform module" — the LMS (Learning Management System).

🔍 Why start with education?
Because the crypto space doesn't need more speculation — it needs smarter investors and stronger communities.

🔍 Our LMS helps users:
✈️ Learn crypto & Web3 from scratch
✈️ Build financial literacy
✈️ Understand long-term strategies
✈️ Prepare for meaningful project engagement

✈️ What’s next?
✈️ "Activity module"
✈️ "Rating system"

Together, these unlock early onboarding for both users & crypto projects.

✈️ Full update here: https://medium.com/@eternex/eternex-development-of-the-first-module-is-complete-54f3a20890f7

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✈️ Web3 is not a trend. It’s a shift.

A transition from a centralized financial system to a decentralized economy — built on trust, transparency, and long-term value.

At Eternex™, we believe Web3 is the next logical evolution of the digital economy — not a revolution, but a necessary transformation.

Why?

🔍 Traditional finance is slow, unequal, and full of intermediaries
🔍 Blockchain offers global transparency, access, and resilience
🔍 AI + tokenization + decentralization are converging into something massive

And we’re building infrastructure for this new reality.

✈️ Read the full article to see what’s coming next for Web3 — and how we’re helping build it: https://medium.com/@eternex/web3-is-an-integral-part-of-the-future-f60de55c5906

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🧑‍⚖️ The SEC rolls out “Project Crypto” — a bold step toward making the U.S. the global hub for digital assets

In a major policy shift, the SEC’s Crypto Task Force has shared its new vision for positioning the U.S. at the forefront of the crypto economy.

Key goals include:
🔍 Moving traditional financial markets onto blockchain (on-chain)
🔍 Establishing the U.S. as a clear and secure jurisdiction for crypto ventures
🔍 Attracting back companies and startups that previously left due to regulatory uncertainty

Among the proposals are:
🔍 Well-defined rules for launching tokens, stablecoins, and NFTs
🔍 Legal pathways for custody and trading — including self-custody and DeFi
🔍 A unified license for crypto companies covering trading, lending, NFTs, and more
🔍 Smart contracts that don’t require exchange registration
🔍 A flexible "startup-friendly" regime to allow innovation without immediate legal pressure

The broader ambition is similar to the U.S. pivot to electronic trading in the 1960s — but now with blockchain as the foundation.

“We can’t just stand by while crypto innovation moves overseas,” – SEC Chair.

Let’s go ✈️

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📕 Eternex™: A New Chapter

This past year wasn’t only about tests, numbers, and structuring the product. Months of refinement were devoted to one thing — meaning.

Dozens of iterations across wording, pitch decks, and messaging brought us to a point where the explanation finally matches the reality.

With that clarity, a new chapter begins!

Why now — and why it matters

Because Web3 no longer needs new promises — it needs a system.

♾ Eternex is the Full Lifecycle Launchpad — an ecosystem that gives founders early access to rated investors and keeps investors engaged across all stages of a crypto project: Pre-launch, Launch, and Post-launch.

Such a structure didn’t exist until now.

We’re the first to build this kind of structure — and we’re already doing it.

More details — on our website: Eternex.io.

Company highlights:

🔵Fully self-funded the vision and development ($500K+)
🔵Generated $340K+ on a manual prototype pre–U.S. incorporation
🔵Defined the business model
🔵Built a proven acquisition system
🔵Confirmed market demand (140K+ future users)
🔵Registered a U.S. Delaware C-Corporation
🔵Token-free by design
🔵Founding team with 5+ years of execution together

This December, we launch the MVP, begin onboarding, and open our Pre-Seed round.

⭐️⭐️ Updates & Reports

Now all updates — founder notes, weekly digests, team progress, and reports — will be published here in this Telegram channel.

Stay tuned — more to come⚡

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📣 We’re launching weekly Eternex digests.

Product updates, team progress, key metrics — all in one place.

Here are the first two week:

of Nov 16
🔍linkedin.com/weklydigest_16nov

of Nov 23
🔍 linkedin.com/weklydigest_23nov

P.S. Our C-level team shares their weekly plans in the comments 👀

Follow our LinkedIn page for digests.

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🥸 The crypto market is at a turning point: less trust, more noise, endless clones.

But the real question is — what happens if the market completely collapses❔

In our new article, we break down exactly that — and explain why Eternex stays relevant even if the entire market falls apart.

Eternex is the missing 🧩 piece Web3 never had — the first platform that truly covers the full lifecycle of a project, from Pre-launch to Post-launch.

Read the full article — short, sharp, and straight to the point:

🔍 https://lnkd.in/eDzgqq2f

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🔧 Platform Update: Moving Into a Multi-Module Web3 System

We continue developing Eternex step by step. Each sprint strengthens the core of the platform, closing key elements of the architecture and bringing us closer to enabling users and projects to interact within a single ecosystem.

📍 Summary

1. Role system launched (User, Teacher, Project Manager, Admin)
2. Project management module released — creation, publication, managers, activities
3. Galxe integration completed — quests displayed inside Eternex
4. First real users tested the MVP → improvements applied
5. Multi-account protection — one account = one wallet per activity
6. Project dashboard for audience activity analytics
7. Platform evolving into a multi-module system: Education (LMS), Activities (Galxe), Rating (built and now in the final polishing phase)

🔗 Full product breakdown is here: Eternex.io/report-2

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📊 We’re Pre-Seed — but already performing:
• Fully self-funded ($500K+)
• Generated $340K+ on a manual prototype pre–U.S. incorporation
• Built a proven acquisition system
• Defined the business model (token-free by design)
• Registered a U.S. Delaware C-Corporation
• Confirmed demand (140K+ waitlist)
• MVP launch and onboarding scheduled for December
• Execution powered by a founding team with 5+ years working together

Limited Eternex.io/round allocation coming soon 🔜 Stay tuned!

🍽 Behind the Scenes

Kir Ulanov (CEO):

✅ Completed
• Finalized the Verification Process for the first projects and approved it with the CPO
• Prepared the AMA session with Ambassador #1’s community
• Ran sync calls with Ambassador #2’s network — all three sessions showed strong interest in what we are building
• Approved the current MVP Launchpad scope with the CPO and CTO for the December release
• Oversaw and approved the execution plan for the investor webinar funnel
• Approved the Eternex company profile on WeFunder
• Ran the weekly C-level sync
• Synced with the CFO and finalized the updated fundraising strategy

⚙️ In Progress
• Finalize the user offer together with the CPO and prepare it for publication

Dr. Alex Pomelnikov (CFO):

✅

Completed
• Completed the Data Room update (financial part)
• Continued Investor Outreach and added more contacts to the pipeline (LinkedIn, Angels, Family Offices)
• Joined the CEO in the weekly C-Level Sync

⚙️

In Progress
• Proofread the Eternex company profile on WeFunder
• Finalize the financial part of the Projects Verification Process

Aliaksandr Yakimtsou (CPO):

✅

Completed
• Finalized the onboarding offer for projects
• Prepared the final list of improvements for the platform
• Held the weekly strategic session with the CTO
• Joined the weekly C-level sync

+ Testing the logic of the rating system
+ Updating product sections and messaging on WeFunder

⚙️

In Progress
• Completed the Data Room update (pending final review)
• Finalize the onboarding offer for users
• Write the postponed article on regulation and its impact

Vladymyr Bova (CTO):

✅

Completed
• Performed a technical audit of dependent services (auth, user profiles, DB layer) to ensure consistent behavior and eliminate edge-case conflicts
• Conducted functional testing across all user-facing flows to validate correctness and identify regressions
• Configured and refined the logging system to ensure structured logs, error traceability, and monitoring readiness
• Set up and validated DDoS protection measures (rate-limiting, firewall rules, traffic anomaly detection)
• Aligned technical progress with product priorities during the weekly C-level sync

⚙️

In Progress
• Ran stability and performance checks on updated modules to confirm expected load behavior and response times

This digest is only half the picture — the C-level weekly plan is in the LinkedIn comments:
🔗 linkedin.com/feed/update

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💡 How a 17th-century idea sharpened my thinking as a founder.

Kir is texting 😎

Blaise Pascal left us one of the earliest frameworks for making rational bets — and it maps onto Web3 far better than most modern market analyses.

As a founder, I think a lot about risk — not out of fear, but out of responsibility.

When you’re building a company in a volatile market like crypto, you can’t rely on hype or luck. You need a framework for making rational decisions under uncertainty — a model that helps you win across different market conditions.

😅 Surprisingly, I found that framework in an idea from the 17th century.

His wager is built on three simple truths:
1. If God exists and I believe in Him — I win everything.
2. If God doesn’t exist and I believe in Him — I still lived a meaningful life.
3. If God exists and I don’t believe in Him — I lose everything.

Now let’s apply this logic to the crypto market — and break it down using our own startup, Eternex, as the example.

🔵 1. If the crypto market grows — we win everything.

We’re building a platform that covers the full lifecycle of Web3 projects.

And in a growing market, this becomes the missing infrastructure the entire industry has been waiting for.

That’s the maximum upside.

It’s the scenario where Web3 finally gets the structure it lacked for a decade.

🔵 2. If the crypto market collapsed — we still win.

Even if speculation disappears, the core infrastructure remains:
• blockchain stays
• stablecoins stay
• distributed systems stay
• institutional adoption grows
• Web2 companies continue integrating these technologies

In this scenario, our platform evolves into a Web2.5 engine for data, audiences, interactions and community mechanics — powered by blockchain rails.

We don’t lose — we remain in demand.

🔵 3. But if the market grows and we don’t believe in it — we lose everything.

We wouldn’t build what we’re building.
We would miss the timing.
We would leave a decade-defining opportunity on the table.

This is the only losing scenario — the one Pascal warned about.
This is what real risk management looks like.
This is what responsibility to investors looks like.

We’re building a product designed for all market conditions:
• upside
• downside
• and sideways

Because for anyone building a company, rationality is not optimism — it’s disciplined belief supported by hard logic.
➖➖➖➖➖➖➖

👍 Follow me on LinkedIn for more founder-level insights: linkedin.com/in/kirulanov

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❌ It’s a mistake to think Web3 is a revolution.

Many people still see Web3 as “crypto and hype.”

But in reality, it’s neither a flash nor a disruption — it’s a systemic evolution, comparable to the shift from offline to the internet.

We’ve prepared an article that breaks down:
— why the old financial system no longer works,
— how Web3 redistributes power and access to capital,
— and why the next phase of the digital economy will be built on attention, participation, and transparency.

If you want to understand what truly stands behind Web3 — start here📍

👉 Read the article: Eternex.io/integralpart

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📊 Pre-Seed Performance Snapshot:
• Fully self-funded ($500K+)
• Generated $340K+ on a manual prototype pre–U.S. incorporation
• Built a proven acquisition system
• Defined the business model (token-free by design)
• Registered a U.S. Delaware C-Corporation
• Confirmed demand (140K+ waitlist)
• MVP launch and onboarding scheduled for December
• Founding team with 5+ years of execution together

Limited Eternex.io/round allocation coming soon 🔜

🍽 Behind the Scenes — Weekly C-Level Update

Kir Ulanov (CEO):

✅ Completed

• Finalized the user offer together with the CPO and prepared the full version for publication.
• Ran the weekly sync call with the full team to align priorities and execution.
• Held the weekly C-level sync with the CPO and CTO to align product, tech, and the December roadmap.
• Conducted partnership calls (7 out of 10 completed).
• Built the December LinkedIn content plan — vision, product insights, industry pain points, long-term value, and internal progress.
• Defined the first user segment from the 140K waitlist for the December onboarding wave.
• Approved and oversaw the publication of three new team vacancies (Instagram post published; LinkedIn publication scheduled for next week).
• Held a strategic call with the first ambassador and aligned joint activities for December.

⚙️ In Progress

• Strategic call with the second ambassador (scheduled for Monday).
• Finalizing the Pre-Seed Round launch timeline.
• Approving the final version of the Eternex WeFunder page (positioning, structure, messaging)

Dr. Alex Pomelnikov (CFO)

✅ Completed

• Continued investor outreach and expanded the pipeline with new contacts across LinkedIn, angel networks, and family offices.
• Joined the CEO in the weekly C-level sync.
• Finalized the financial part of the Projects Verification Process.

⚙️ In Progress

• Proofread and refined the full Data Room (financial documentation in final review).
• Updated and strengthened the Eternex company profile on WeFunder (positioning, structure, messaging)..

Aliaksandr Yakimtsou (CPO):

✅ Completed

• Improved overall platform usability and streamlined key user flows.
• Tested and validated all fixes in the rating module.
• Finalized the onboarding offer for users (in coordination with the CEO).
• Held the weekly strategic session with the CTO.
• Joined the weekly C-level sync.
• Completed writing the article on regulation and its market impact; the final version is now ready for CEO review and approval.

⚙️ In Progress

• Completed the Data Room update (final revision pending).

Vladymyr Bova (CTO):

✅ Completed

• Ran stability and performance checks on the updated modules to confirm expected load behavior and response times.
• Aligned technical progress with product priorities during the weekly C-level sync.

⚙️ In Progress

• Implement and configure the new queue system (message broker) to improve task distribution and system reliability .
• Set up a caching layer to optimize response times and reduce load on core services.
• Deploy and migrate the database to the new self-hosted environment, ensuring backups, security rules, and monitoring.
• Validate system behavior end-to-end after integrating queues and caching.

Follow Eternex.io for Weekly Execution Updates

Weekly C-level plans for the next cycle will be shared in the LinkedIn comments:
🔗 linkedin.com/posts/dec_7

➖➖➖➖➖➖➖➖➖
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🗣 Everyone talks about “Web3 growth,” but nobody talks about
the 14,000 projects that died because the system was built on speculation, not structure.

We wrote an article that explains what replaces this broken model — and why a unified lifecycle system is becoming inevitable.

🔗 Full article: Eternex.io/web3future

➖➖➖➖➖➖➖➖➖
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LinkedIn 🔵 Medium

📊 We’re Pre-Seed — but already performing:
• Fully self-funded ($500K+)
• Generated $340K+ on a manual prototype pre–U.S. incorporation
• Built a proven acquisition system
• Defined the business model (token-free by design)
• Registered a U.S. Delaware C-Corporation
• Confirmed demand (140K+ waitlist)
• MVP launch and onboarding scheduled for December
• Founding team with 5+ years of execution together

Limited Eternex.io/round allocation coming soon. Stay tuned!

🍽 Behind the Scenes

Kir Ulanov (CEO)

✅ Completed

• Ran the full-team CEO sync to align priorities for the final two working weeks of December.
• Held the product strategy session and finalized readiness for onboarding the first crypto project and the first 100 users.
• Prepared the key messaging and narrative for two ambassador streams (public and closed formats).
• Approved the finalized offer for crypto projects and users and prepared it for partner distribution.
• Conducted a personal risk review ahead of the onboarding release to identify potential flow issues or blockers.

⚙️ In Progress

• Approval of the final version of the Eternex WeFunder page — currently in progress, final alignment before publication.
• Pre-Seed launch strategy — the strategy is already built; the next step is to officially approve it with the founding team during the upcoming C-level weekly sync, after which it will be publicly announced on LinkedIn.

Dr. Alex Pomelnikov (CFO)

✅

Completed

• Reviewed active leads, defined next steps per investor, and sent follow-ups and introductions
• Proofread all documents in the Data Room
• Joined the weekly C-level sync

⚙️

In Progress

• Proofreading the Eternex company profile on WeFunder (positioning, structure, key messaging)
• Investor outreach and pipeline expansion (LinkedIn, angels, family offices)

Aliaksandr Yakimtsou (CPO)

✅

Completed

• Tested the platform after the database reset
• Prepared a document with platform fixes based on the test results
• Completed the Data Room update
• Held the weekly strategic session with the CTO
• Joined the weekly C-level sync

⚙️

In Progress

• Preparing the initial list of lessons for the learning module

Vladymyr Bova (CTO)

✅

Completed

• Performed a full system restart and environment-wide health check to ensure stable boot, service coordination, and dependency readiness
• Ran comprehensive functional, performance, and fault-tolerance testing across all critical modules
• Aligned progress and next technical priorities during the weekly C-level sync

⚙️

In Progress

• Queue system integration and message flow validation under real load scenarios
• Caching layer setup with fine-tuning of expiration rules, invalidation logic, and cache-hit ratios
• Deployment and migration of the database to the new self-hosted environment, including backups and security hardening
• Full end-to-end system validation after integrating queues, caching, and the new DB infrastructure

Follow Eternex.io for Weekly Execution Updates

Weekly C-level plans for the next cycle will be shared in the LinkedIn comments:
🔗 linkedin.com/posts/dec_14

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Tokens pump. Communities burn out. Projects die ☠️

This isn’t a cycle — it’s a broken model.

Kir explains what actually creates value in Web3 — beyond tokens and hype.

Full post on LinkedIn:
🔗 linkedin.com/posts/kirulanov_how-value-is-actually-created-in-web3-activity

➖➖➖➖➖➖➖➖➖
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