The Marketer's Lab
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A space to grow in digital marketing together. I document my SMM journey, share insights, experiments, and practical lessons as I improve every day. Built in Ethiopia, open to the world.
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Guys sorry for not showing up yesterday, i was a bit busy, i've almost finished learning about copy writing, i'll share about that later👍
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Copywriting Tip:

Put your best line at the top.

Most readers never make it to the middle.

Lead with your strongest hook, clearest benefit, or most relatable pain point.

If it doesn’t grab them right away, they won’t keep reading.
“Creativity is just connecting things. When you ask creative people how they did something they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.”

- Steve jobs
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Woo i wasn't expecting that copy writing would be very broad topic, but at least i have got the basics now, so we'll discus that
So copy writing is an art that consists of words (written or spoken) that sell. To write a good copy you need to focus on your audience's goals, pain points and preferences. And you can figure out what your audiences care about by collecting surveys, one on one chats with close customers...etc.
Using AI for writing a copy gives you more power to trigger emotions and connect with the readers feelings....i know i'm making it too generic but i promise you'll enjoy it when we start practicing it with tasks👌
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Here are some taglines i really loved, guess which brand's line they are😄

1,Think small
2,Winning is not for everyone
3,You can't top the copper top
4,AI is taking my job - Finally.

Add yours
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Hellooooo, how're you living.
Today it's a day to do our task on the previous topics, i guess there will be 3 tasks, and for today my task actually our task(why suffer alone😁)is: making posts on each of the content pillars we've seen before, which are Educational, entertaining, relatable/inspirational and promotional contents for a brand that teaches Digital skills(marketing for example) i have a sample audience persona so as we said the contents should be tapped to what the audience care about. I was thinking to make short videos, images...but that takes a lot of time and requires editing/designing skill, so i'll just explain what the post is all about, i hope you'll feel the idea, let's gooooo gang🤟
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The Marketer's Lab
Hellooooo, how're you living. Today it's a day to do our task on the previous topics, i guess there will be 3 tasks, and for today my task actually our task(why suffer alone😁)is: making posts on each of the content pillars we've seen before, which are Educational…
So the business is A brand that sells digital skill course such as marketing.
The audience persona: Demographics: 21(age), university student, Addis Ababa
Situation: Lives with parents, financially dependent, wants independence
Goal: Earn 10k–15k birr/month in 6-10 months via digital skills
Pain Points: Afraid of judgment, overwhelmed by free info, distracted by movies/scrolling
Behavior: Active on Telegram, TikTok; spends time watching tutorials and memes
Emotional Triggers: Fear of staying behind peers, desire for self-respect and independence.

Defining the persona is the critical part of SMM in general, the contents also depend on this.

1.Educational: Marketing isn’t just posting online. It’s about connecting with the right audience, solving their problems, and turning followers into real customers.
2.Entertaining: POV: You just stay up all night learning… next morning, your friends ask how much you’re earning.
3.Relatable/Inspiring: When you finally pay for your own meals and treats for friends — independence feels better than likes.
4.Promotional: Stop wasting hours scrolling. Invest 1 hour a day, learn digital marketing, and watch your life change in 3 months.

with engaging visuals and strong tone of voice, these examples could bring more traffic and sales.

If you have something to say, drop it in the comment section otherwise react ❤️ if you found it useful.
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The next task is to practice writing hooks, that stops viewers from scrolling, so i have to write 5 hooks for the previous course seller brand's content (just the hooks not the whole content)
1,90% of what you think about making money online is wrong — here’s what actually works
2,this mistake could be costing you 10k birr/month online
3,How can you sell your first service online — even if no one knows you yet
4,Want to earn 15k/month while still in school? Here’s the first step.
5,Think you’ve mastered marketing? Most beginners are missing THIS critical step.

Would you stop scrolling with these hooks😁
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By the way if you want to learn with me you can also DM me, i'll share you the plan and resources i am using.
Alright gangs, today we'll try to understand social media algorithms, mainly Instagram's, Facebook's and Tiktok's. we'll figure out what matters the most in these platforms, what do you recommend me to read/watch
Spent hours reading the wrong blog 😭, i was reading hopefully until I found the concept I was looking for, but i can't. Please recommend me the resources you use
I was exploring social media algorithms today i've watched a bunch of videos and got a lot of informations, but i don't think those will be enough to be comfortable with the topic. I need to read more about it from different sites and even books. hope i'll make a post on it tomorrow, have a good night❤️.

#SMM
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I found a YouTuber called neil patel, if you're into SMM you definitely gotta check him on social medias. The way he simplifies complex topics is just 🤌

#SMM #MARKETING
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እየሞከርኩ ነው።

Ye YouTuben algorithm lemeredat eyemokerku new😭

#NeilPatel #SMM
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This post got over 1k views🎉, the subs number has also increased from 35 to 42, thank you all for joining. I promise you'll get some values here ❤️.
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Forwarded from Tech Nerd (Tech Nerd)
The thought of having the potential or what it takes to achieve big goals is both a curse and a blessing.

It’s a blessing because it gives you vision. It makes you see beyond average. You can’t settle easily, because you know you’re capable of more. That belief pushes you to grow, to build, to try again when things fail.

But it’s also a curse. Because once you’re aware of your potential, mediocrity feels painful. Every wasted day feels heavier. Every distraction feels like betrayal. You live with this quiet pressure, the voice that says, “You could be doing more.”

It gives you purpose, but it also takes your peace.

@selfmadecoder
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Good evening gangs, as i told you, i was exploring social media algorithms lately, and today i have covered much on this topic, here's what i got
First of all if you wanna boost your views and followers count you should create quality contents every time, quality is king!
Social medias like Facebook, Instagram, tiktok, YouTube...have feeds algorithm, it is a collection of posts that are ranked based on your interaction and engagement history. Different platforms have different strategies to rank contents for users, so the point is finding out that exact strategy.
What i understood is, intead of trying to master every social media's algorithm, focus on platforms that your audiences are mostly found, for example if you're selling beauty products or clothes, you could use instagram or tiktok for your contents, and if you're selling courses you still can use Instagram/tiktok but YouTube could get you more customers.
So in the future i hope i'll start my own page on a specific platform(i think X)and i am going to discover its working mechanisms deeply by trying different things, and i'll share the experience here.

Measelama👋

#Smm #DigitalMarketing
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