This chart from SensorTower shows keyword downloads related to Instagram on the App Store (iPad, US) from Dec 6, 2024 to Mar 5, 2025, using a stacked area plot.
Key Takeaways:
Peak period: Downloads surged in early January 2025, peaking the week of Jan 13, approaching 250K+ total downloads.
Trending keywords: The most popular keyword was "instagram" (blue), followed by variants like "insta", "ig", and "ins".
Sustained interest: Downloads remained relatively high through January, then dipped notably in early February, before stabilizing and rising slightly again by late February.
"Other" keywords (green) dominated the volume, suggesting a wide variety of lesser-used but relevant search terms contributed to total downloads.
Key Takeaways:
Peak period: Downloads surged in early January 2025, peaking the week of Jan 13, approaching 250K+ total downloads.
Trending keywords: The most popular keyword was "instagram" (blue), followed by variants like "insta", "ig", and "ins".
Sustained interest: Downloads remained relatively high through January, then dipped notably in early February, before stabilizing and rising slightly again by late February.
"Other" keywords (green) dominated the volume, suggesting a wide variety of lesser-used but relevant search terms contributed to total downloads.