🔴Tech Giants Play Significant Role in Developing Cross-Chain Interoperability

🔻Cross-border interoperability has always been one of the major discussion points in the blockchain industry over the past few years. Large web service providers such as IBM, Oracle, Azure Blockchain Services and SAP are determined to provide a proper solution for this issue.
A lack of infrastructure and data standardization is a major obstacle to blockchains interoperability, making it difficult for companies in different regions and sectors to work together. Blockchain lack of interoperability may prevent the blockchain mass-adoption in future. On the public blockchain side, multi-chain solutions like Cosmos and Polkadot seek to solve this problem as well.

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🔴How Blockchain Is Changing the Advertising Industry
🔺Modern advertising is facing new problems. blockchain solutions are trying to address all of this and make advertising more profitable. One of the biggest issues that advertisers and publishers struggle with today is profitability. Another big issue within the industry is fraud. In that regard, different blockchain companies are taking measures to address the aforementioned issues in the advertising industry. For example, IBM is using its Blockchain product as a solution to reduce costs and increase transparency.
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