Branding strategies, attributes of strong brand, Brand planning process, Brand choice criteria, brand pointers etc Branding is the deciding factor and one of the elements that distinguish one organisation from another, In this era branding has become a big…

Brand position strategy, programs to build brand equity, brand equity measurement, etc Branding or bran is considered important not only for companies but they carry equal importance for customers or consumers. From the consumers point of view, brands becomes…