Forwarded from Moneycontrol
#ICYMI: Pioma Industries, the maker of #Rasna, is gearing up to launch an ‘Indie Cola’ brand to take on popular cola brands such as #Pepsi, #CocaCola.
With the new ‘Indie Cola’ drink, will the brand be able to create same magic? Devika Singh finds out.
https://www.moneycontrol.com/news/business/companies/rasna-to-take-on-coca-cola-pepsi-with-its-indie-cola-drink-7426291.html?utm_source=telegram&utm_medium=social
With the new ‘Indie Cola’ drink, will the brand be able to create same magic? Devika Singh finds out.
https://www.moneycontrol.com/news/business/companies/rasna-to-take-on-coca-cola-pepsi-with-its-indie-cola-drink-7426291.html?utm_source=telegram&utm_medium=social
Moneycontrol
Rasna To Take On Coca-Cola, Pepsi With Its ‘Indie Cola’ Drink
Rasna was the go-to drink in the Indian market before the likes of Pepsi and Coca-Cola entered the country. It was also one of the top advertisers on Doordarshan and its iconic ‘I love you Rasna’ ad, featuring a young girl, still triggers much nostalgia in…