Some memes are created through carefully planned marketing campaigns.
Others emerge organically from internet culture, forming around a small detail that people happen to notice and naturally rally around.

https://x.com/jerallaire/status/2102475417592754461

Circle CEO Jeremy Allaire, standing in front of a Circle billboard, in a shirt carrying a blocky pixel art USDC logo.

The low resolution version of USDC is not something a meme coin invented last week. It was already there, on a shirt, in front of the billboard.

usdc is cool😎

https://x.com/coolcirBTC/status/2102498825235820878

$COOLBTC was born from the “cirBTC is cool” character with thug life sunglasses that we often see in Jeremy Allaire’s posts, turning that image into a community-driven meme on Arc.

https://x.com/coolcirBTC/status/2102498080981684552

Jeremy Allaire said cirBTC is cool too 😎
Now the meme train is rolling on Arc. All aboard! 🛤🔥

🌐 https://www.coolcirbtc.fun
𝕏 https://x.com/coolcirBTC

0xd328602a315664f0e33f14ea4003f1dce6607b4a

Every Cirlce product is cool 😎

https://x.com/coolcirBTC/status/2102510590652780796

Jeremy Allaire said cirBTC is cool too. The meme train is leaving the station—hop on before it zooms!

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