#Innovation through #information #technology has created the following radical #changes in #business:

· #Online shopping is more efficient than shopping in a store.

· #Digital marketing is more efficient than high cost newspaper, television, and radio advertising.

· #Social #networking is more efficient than going to clubs.

· #VoiP communication is more efficient than legacy telephony.

· #Cloud computing is more efficient than a private computer network.

#digital transformation

#digital skills

Iran MarTech2024 report, Techrasa Insight

اولین گزارش تکراسا در راستای ایجاد شفافیت و دسترسی‌پذیری داده‌ها در صنایع اقتصاد دیجیتال، با نام گزارش جامع تکنولوژی‌های بازاریابی ایران روز گذشته منتشر شد. این گزارش ۳۳۴ صفحه‌ای نتیجه‌ی ۱۰۰ مصاحبه‌ی ۳ تا ۷ ساعته با مدیران فعال در حوزه‌ی بازاریابی است.

در این گزارش تلاش شده است با پوشش دیدگاه بازیگران صنعت بازاریابی کشور، بستر هم‌افزایی و همکاری میسر شود تا راهکارهایی برای مواجهه با تحریم‌ها و محدودیت‌های بین‌المللی در ارائه‌ی سرویس‌های بازاریابی دنیا به شرکت‌های ایرانی پیدا شود.

#digital #transformation #data #report

What is #IT/#OT convergence?

IT/OT convergence means organizing IT and OT systems into a unified #network that allows real-time #data exchange between physical assets (manufacturing equipment, sensors, etc.) and #digital #platforms (ERP, CRM, etc.).

The workplace is evolving from basic #digital tools to smarter, human-centric experiences. As organizations advance through successive horizons of transformation, from productivity-focused digitalization to artificial intelligence (#AI)-first, sentient enterprises, the focus is shifting toward harmonizing work, workforce, and workspace around the human experience. This evolution is powered by agentic systems, human-AI collaboration, and sustainable, connected environments that together define the future of work.

#digital workspace

Enterprises must deliver #digital and #intelligent experiences to stay ahead. With rapid strides in #IT #business operations, the focus has shifted from cost reduction to business agility and customer experience. Business and IT operations assume significant importance in this context, as they exponentially increase synergies across digital transformation programs for a perceptive customer and employee experience.

Low #code, no code tools and platforms effectively accelerate the #digital #transformation of organizations. These platforms employ visual tools to define #data, logic, flows, forms, and other application artifacts without writing codes. This enables users with little to no technical knowledge build customer and enterprise applications. Organizations achieve business agility and cost optimization through citizen development.

As enterprises modernize their #digital landscape, #application programming interfaces (#APIs) have become foundational building blocks. What began as a mechanism for #system #integration has evolved into a core construct for how organizations design applications, share capabilities, and scale innovation across cloud and hybrid environments. Today, APIs shape developer productivity, #security posture, and #business agility.

#WebAR eliminates that problem. No downloads, no installs — just tap a link or scan a QR code, and you’re in. 🚀 This makes #AR experiences faster to deploy, easier to scale, and far more accessible. 🌐 Companies can now introduce immersive #digital interactions without the cost and complexity of native app development. 💡

Digital twins as-a-service (#DTaaS) 🖥️

#Digital twins 🤖 are virtual representations of physical objects such as buildings 🏢, factories 🏭, airplanes ✈️, or entire cities 🏙️ that use real-time data exchanges through IoT sensors and advanced computer modeling technology to mimic or monitor the behavior of the real-world object. They can also be used to test proposed changes virtually, accurately predict when maintenance is required in specific areas, or determine when overuse, weather issues, and other external conditions create unacceptable risks. ⚠️

The wide variety of applications and benefits is driving explosive growth 🚀, with the global digital twin market expected to grow from approximately $24 billion to $259 billion by 2032. 📈

#DXP – #Digital #experience platform, defined by Gartner as “an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized #digital experiences.”

#جاودانگی #دیجیتال و دوقلوی دیجیتال انسان، مفهومی نوین در تلاقی فناوری و فلسفه است که تلاش می‌کند با جمع‌آوری داده‌های رفتاری، صدا، تصویر، الگوهای فکری و خاطرات یک فرد، نسخه‌ای شبیه‌سازی‌شده و تعاملی از او را در فضای دیجیتال خلق کند تا حتی پس از مرگ جسمانی به حیات خود ادامه دهد
#Digital #twin

#Digital Immortality and the digital #twin of humans is a modern concept at the intersection of #technology and philosophy. It seeks to create an interactive simulated version of a person in the digital space—using collected behavioral data, voice, images, thought patterns, and memories—that continues to exist even after their physical death.

#Digital Experience #Monitoring (DEM)

Digital Experience Monitoring (#DEM) emphasizes the importance of understanding user behavior across diverse applications and networks. By leveraging advanced #network #monitoring tools, organizations can gain insights into #application performance and user experience, ensuring optimal responsiveness.

“Green #digital #transformation” explores how the #development, #deployment, and use of #telecommunication and #ICT technologies can remain environmentally sustainable.

Gartner (#Composable #Modularity Shapes the New #Digital Foundation) predicts that by 2027, 80% of #AI-generated #business applications will be 80% composable to support engineering and business agility 📊🚀.