The bigger your business becomes, the more competitors you’ll have to deal with

The bigger your personal brand, the more haters and negativity you’ll have to deal with

The cost of success is dealing with an equal amount of opposition

People that don’t invest back into their business and personal brand are going to MASSIVELY regret it

By the time they realise it, it’ll be too late.

Every day there’s someone new coming onto social media

Maybe they aren’t even half as good as you at what they do

But they still take your share of the market because they’re taking ACTION

What good is having a skill set if no one knows you have it?

Ronaldo, the best and most wealthiest footballer on the planet has started a YouTube channel

He already makes billions from his career, so why would he need to start a channel?

He doesn't.

But him and/or his team understand the importance of personal branding & getting in the golden era of content creation (right now)

Also known as the Creator Economy

This will also be massively beneficial for him as he is getting old and nearing the end of his career

Don't fool yourself into thinking you "don't need a personal brand"

When literally RONALDO is prioritising his

Building a business isn't going to make you RICH...

Sure you'll definitely make some money, don't get it twisted

But you'll NEVER make as much without a personal brand

Every single successful person you know today has one

The quicker you start yours, the better

People building personal brands around things have it all wrong

“Follow me because I’m the guy who does X”

Much better to build personal brand around yourself

“Follow me because I’m a cool guy & also happen to do X”

Strongest brands are the second type

Easily replaceable ones are the first

You NEED to have a unique personality attached with whatever skill you’re good at

Personal brand = more connections, more social proof, more leverage over anons

A Tactic That BILLIONARES Use To Build a Personal Brand with a Cult-Like Audience :

(Iman Gadzhi, Andrew Tate, and Elon Musk all use this):

The "Us vs. Them" narrative.

- Iman Gadzhi vs "The 9-5 lifestyle "
• Andrew Tate vs "The Matrix"
• Elon Musk vs "The traditional car industry"

When you make it clear what/who you stand against, your brand acts as a magnet for those who hold the same values.

This creates a sense of belonging + loyalty because you share a common enemy.

Does it turn off some people?

100%.

But if no one hates you?

Then no one truly will truly be a loyal fan to you either .

The last thing you want is to be neutral (AKA forgettable) to everyone.

So, how can you apply the "Us vs. Them" narrative to your personal brand?

Step 1: Define your core values

• Identify the key values and beliefs that you stand for
• Think of what/who stands against this (you can use Chat GPT or google to help)

(This doesn't have to be a group or person, it can also be values or lifestyles)

For example, I believe:

• Self-education > Degrees
• Common sense > Woke ideology
• Pineapple on pizza > No pineapple

Step 2) Consistently call out your enemy

• Use strong language to make your position clear
• Create content around your core values and the opposition
• Use real-time examples to show your points and strengthen your narrative

Step 3) Create a sense of community within your audience

• Respond to comments on your posts
• Interact in the DMs with your audience
• Make your community feel heard

In a market where everyone is afraid to voice their actual opinions, standing up for what you believe in will make you stand out from all your competitors. It's not that hard to be a superhero in the eyes of your audience.

Any skill + strong personal brand = money machine

If you're trying to build your personal brand, you NEED to do this:

If not, you will stop posting and never reach your goals with your personal brand

What I'm talking about is...

STOP looking at your views

When you start creating content, you won't get any views - which is completely fine

That's why you have to stop chasing views and instead set your focus on uploading consistently and improving with EVERY piece of content you create.

2025 is in exactly 120 days…

4 months till the year ends

Have you learnt a high-income skill?

Have you made any moves?

Have you actually taken a risk and made any progress?

Analyse how your year has gone so far and use these next 4 months to fix the previous 8

You’ve still got time bro.

If you think having a personal brand isn’t necessary to make more money, you’re one of these three:

- Arrogant: Can’t see that we’re literally in a content economy

- Stupid: Too dumb to figure out how to create content effectively and therefore chooses not to

- Lazy: Can’t be bothered to get up and record content

ANNOUNCEMENT:

We're opening 5 FREE spots for the Brand Ascension Coaching program

You get:

- 4 in-depth Modules teaching A-Z on starting, growing and monetizing your personal brand

- 50GB+ resources helping you grow & monetise an audience

- A 1-1 mentor to hold your hand every step of the way

- An exclusive network of like-minded creators all passionate about growing their personal brand

DM @ceozak to join

Won't be open for long

PS: If you want some exclusive gems on how to grow & monetise a personal brand, scroll up in the chat

Some people would pay $$ for the info in this tele

Growing a personal brand is actually VERY simple

Be authentic

Document your life

Flex your loss

Flex your small victories

This will build your character online

Money can buy everything expect Social Image

Outcomes will shock you