Sales & Marketing with Mike Cooper
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Being in sales and marketing for well over a decade now I have no shortage of stories of businesses complaining about their cheap customers and lack of high paying clients. I hear it regularly in private groups meant to help these businesses with their sales and marketing.

The problem is it’s usually followed by horrific advice.

“If a customer calls asking for a price, tell them to find someone else.”

The false assumption is that if a potential customer calls asking for a price, they’re a cheap customer who will just be a pain. The truth though is that...