AI-Generated Content, Creative Freelance Work and Hospitality and Tourism Marketing

Quick summary:

1. 4 Implications for Hospitality and Tourism MarketingNovel AI models bring new affordances to stakeholders involved in hospitality and tourism marketing, from the creative freelancers often commissioned by hospitality and tourism SMEs, to the hospitality and tourism businesses, to the end consumer.

2. AbstractPowerful new AI models such as OpenAI's DALL-E 2 or GPT-3 afford creative freelancers as well as hospitality and tourism SMEs new ways of generating and using creative content for marketing purposes.

3. AI-Generated Content, Creative Freelance Work and Hospitality and Tourism Marketing

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