⚠️ AMA Session: Crypto Marketing

Finally, I'm coming back. 🥳
Solo AMA — no guests.
Just me and your questions.

📅 Thursday 11.06.2026
⏰ 3 PM CET
📍 Telegram (t.me/ArtemVoinov)

What we'll cover:
• How crypto marketing actually works — budgets, KOLs, listings, launches
• How ICODA operates inside real Web3 projects
• AI in marketing — what's useful now and what's still noise
• How to sell marketing services in crypto — what works, what kills deals
• How to get hired in Web3 and what agencies really look for
• What my day looks like running BD at a top-10 crypto agency

🎁 Giveaway
• 3 listeners will receive $10 USDT each (randomly at the end of AMA)
• 2 participant will receive $10 USDT for the best question

🎤 Format
• Solo live AMA — just me, no guests
• Open Q&A — ask anything

⸻

Host

Artem Voinov (voinov.io)
CBDO at ICODA (icoda.io) — Top-10 global crypto marketing agency helping Web3 projects grow

Price vs Cost in Web3 Marketing

Most crypto founders think they're saving money by going cheap on marketing.

They're not.

💸 You pay with budget
A bad paid traffic specialist won't blow your account on day one. They'll spend $3,000 over 3 weeks, get 500 clicks at $20 each, show you "results" — and vanish. A pro would've caught that in the first $300 or before even starting.

⏰ You pay with time
What a pro does in 1 hour takes a junior 8. I see this constantly. And your time has a price too, even when it doesn't feel like it.

🧠 You pay with energy
Nobody talks about this one. When you're stuck fixing briefs, re-explaining basics, reviewing work that should've been right the first time — you stop thinking about your business. You start working in it. Motivation goes first. Then the team feels it.

A specialist at $100/hr who needs 10 hours costs the same as a $10/hr freelancer who needs 100.
The pro delivers. The freelancer delivers lessons.

🎯 The founders running $1M+ budgets don't think 1-dollar-in, 3-dollars-out.

They own their marketing results. They don't offload responsibility to a freelancer or agency and hope someone else will run their money printer. They know it doesn't work that way. The machine prints for them — or it doesn't print at all.

So they protect their time, budget, and energy first. Growth is second.

👉 voinov.io 👈

KOL Marketing in Crypto: Step-by-Step

Most teams do it backwards. Here’s the right order.

🎯 Step 1 — Define your audience
Who are they? Where do they hang out? Who do they follow? No audience clarity = wasted budget.

🎨 Step 2 — Build the creative first
Hook, message, funnel. Where does the user land after the click — and what do they find there? Creative before bloggers. Always.

🔍 Step 3 — Source bloggers for that creative
Forget influencer marketplaces — quality is trash. Real sourcing = scraping thousands of accounts, outreach automation, full CRM, stats collection, price negotiation. One by one.

🤝 Step 4 — Match creators to creative
Don’t give top bloggers a finished script. Give the idea — let them execute. They know their audience. You don’t.

📊 Step 5 — Track, report, decide
Scale what works. Cut what doesn’t.

⏰ Timeline
• With agency: 7–30 days
• DIY from scratch: 30–60 days

💰 Budget
From $10K for execution + budget.
If you want real results.

👉 voinov.io 👈

Web3 Сompanies Burn Millions on Token2049 with 0% ROI (How to Fix It)

Most projects show up with a hoodie and zero plan. Then wonder why nothing converts.

3 things you need before you book the flight:

✅ 1. A clear offer
Not "networking". One service, one next step, one target profile. If you can't explain it in 10 seconds — stay home.

🎯 2. Be impossible to forget
Logo t-shirt? Nobody cares. Dinosaur costume? Also no. What works: interviews with key people, something so wild it goes organic. Land on stage by parachute with your logo — *that's* a PR moment.

👑 3. Make people come to you
The ones closing deals at conferences are already known. Everyone else fights for cents. That work happens before the event:
— personal brand
— be findable on Google, YouTube, PR, Telegram

Quick update, guys ⚠️

AMA rescheduled: June 4 → June 11, 3 PM CET.

See you next Thursday! 📆

You know, I’m not a market analyst. Not a trader. Not a price predictor.

I’m a crypto marketer. And from that seat — I see a window.

Gold at ATH. Oil at ATH. Equities at ATH. Crypto moved down 😅📉

When profit from overheated markets needs somewhere to go, it flows into the riskier bucket.

That’s crypto.

And when fresh money enters — not recycled capital from Web3, but genuinely new money from Web2 — markets don’t just move.

They explode. 🌋

I’m already seeing early signals. RWA projects. Web2 companies asking about tokenization.

New water coming in. 🌊

Nothing has started yet. But it will. Fast and big.

📌 And here’s what most teams will miss.

When the market moves, it’s TOO LATE to invest in marketing.

AI SEO takes months. Personal brand takes months. Social media’s months.

And no — “we need results in the first 30 days” on a rev-share deal is not a marketing strategy.

Neither is crying 😭

Bear market is when you invest ⚠️

PR, AI SEO, Reddit, personal brand, educational KOLs, interviews, social
media. Everything that compounds and stays with you forever.

The bull run will come. 🐂

Don’t be the team that watches from the sidelines because you were waiting for the right moment.

⚠️ Invest in marketing before you need it.

I just renamed this channel. From Artem Voinov to Art of War. 👇

And yes — it was scary.

So let me ask you something.

What are you actually afraid of?

Death? It's already guaranteed.
Shame? People forget in a week.
Starting from scratch? Life is literally built for that.
Things going wrong? Fear is just your brain creating fake scenarios.
Things not going as planned? Setbacks are just stops on the map — we all pass through them.

Here's why the name makes sense on every level. 📌

My name in Russian literally translates to Art of War. Artem — Art. Voinov — of War. Not a metaphor. That's just what it means.

70% of my audience is English-speaking. "Artem Voinov" is hard to say, hard to remember. "Art of War" — you got it on the first try. 😅

And Web3 marketing is Art of War. Budgets, competition, attention, timing. Every campaign is a battle.

Welcome to the new chapter. You're already part of it. 🚀

Step-By-Step How I'd Get My First Web3 Client in 30 Days

Most people think the problem is no portfolio, no connections, no money.

It's not. Two things actually block you: trust and lack of urgency on their side. That's it.

1️⃣ Steal a portfolio first.

Find someone whose work you respect. Offer to bring them clients. Use their cases as yours until you build your own. Yes, I'm serious.

2️⃣ Make your profile look real.

No face needed. But your avatar, bio, and any social proof have to signal: this person exists and knows what they're doing. People decide in 5 seconds.

3️⃣ Pick companies you actually like.

Not random. Companies whose product you'd genuinely grind for. That energy comes through in every message.

4️⃣ Give value before asking anything.

Find something broken in their project — website, copy, onboarding. Fix it with AI in 10 minutes. Send it free. And ask for promotion, review and money — if they like it.

Say:

"Built this for you. If you want the full version — we can talk."

5️⃣ Ask once. Ask big.

Show them the math.

"You convert at 10% now. I think we hit 20. That's twice your revenue. You pay me $2,000."

Make the offer so good that saying no feels stupid.

6️⃣ Ask for referrals.

Every time. Without exception.

———

💡The hard part isn't the skill set.

It's one mindset shift: you don't need them. They need you.

🚰 You have the water. They're thirsty. They want to drink. So stop acting like they're doing you a favour.

Guys! Check out my article on Venturburn ✅

Crypto Marketing Strategy in 2026: A Step-by-Step Guide by Project Type 👇

https://ventureburn.com/crypto-marketing-strategy-in-2026-a-step-by-step-guide-by-project-type/