Berhan ena Selam’s Impact on Ethiopian Advertising

Berhan ena Selam, founded in 1915 (1923 in the G.C), was Ethiopia's first large-scale printing press and the cornerstone of the country’s advertising industry. It provided businesses and public institutions with a powerful platform to communicate with the public through print. By publishing newspapers like Addis Zemen and The Ethiopian Herald, it made advertisements accessible, establishing early marketing standards.

Through these platforms, Berhan ena Selam allowed Ethiopian companies to promote their goods and services on a scale not seen before. It also shaped consumer culture by introducing Ethiopians to a wider range of products and services, setting the foundation for modern advertising in Ethiopia. Today, Berhan ena Selam remains a symbol of Ethiopia's advertising heritage, as it plays a vital role in the country’s media and communication landscape.

Background of Berhanena Selam Printing Enterprise

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The Power of Creative Ads A Look Back at 1965

The promotional poster from ከበደ ደምሴ ፎቶ ቤት in 1965 was not just a photo – it was fun, interactive, and made people think differently about photos.

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