The Tyver.io team is joining Affiliate World Europe in Budapest this week 🇭🇺

We’re excited to meet our current clients and partners, as well as connect with new ones. If you’re attending AWE, come say hi — we’ll be glad to show how Tyver can give you a competitive edge.

For those who don’t know us yet, Tyver is a powerful ad intelligence platform designed for affiliate marketers:
• Discover your competitors’ ads across multiple channels 🔍
• Track trends and creatives in real-time 📊
• Find winning angles and scale campaigns faster 🚀

🎁 Special AWE deal:
• -50% on the first payment
• + 3 days free trial
• Use promo code AWB to claim the offer

📩 For any questions, feel free to reach out:
@alemcinn
@BizDevTyver

+30M IP from 170+ countries 🌍

Access the entire proxy pool and custom pricing based on your volumes — that’s how our partners at ProxyEmpire operate ⚡️

Now you know where to get global IP access without limits 🚀

New feature: Media Uniqueness ⚡️

In just a few clicks, you can create up to 10 unique copies of your files. Both static images and videos are supported. You can use this feature by clicking the "Media Processing" button in the window of any creative.

During the uniqueness process:
• metadata is removed
• color correction is adjusted
• image rotation and cropping are applied
• video speed may slightly change (+/-)

The number of copies can be selected manually, and you can also allow slight rotation or cropping.

🗂 Processed files can be found in the new "Media Manager" menu. The uniqueness history is stored for one month and then automatically deleted. During this time, you can download the copies or open the original creative.

*As for AI upscaling, this feature is currently in development. We will announce the launch separately.

Enjoy using it!

...

🔎 Your competitor’s ad is a clue. What can you actually learn from it?

Before saving another ad to your swipe file, answer four questions:
→ Who is it speaking to? Look for a specific problem, situation, or level of experience.

→ What does it promise? Identify the outcome someone would pay for.

→ Why should anyone believe it? Find the demo, review, explanation, or evidence supporting the claim.

→ What happens after the click? Check whether the landing page delivers on the promise.

Then turn your observation into a testable idea.

“Competitor uses customer videos” is an observation.

“A customer demonstration could make our product easier to understand” is a hypothesis.

That gives your team something useful to test—and a reason for testing it.

Build a swipe file where every saved ad includes one sentence: “Here’s what we could learn from this.”

💸 Cheap leads can become expensive customers

Imagine two campaigns:
Campaign A
100 leads at $10 each.
2 become customers.
Customer acquisition cost: $500.

Campaign B
40 leads at $20 each.
8 become customers.
Customer acquisition cost: $100.

Campaign A wins on cost per lead. Campaign B acquires customers for one-fifth of the cost.

Before moving budget toward the cheapest leads, check:
— How many can your sales team actually contact?
— How many meet your qualification criteria?
— How many become paying customers?
— How much revenue and margin do those customers generate?

Connect campaign data with sales outcomes wherever possible. Even a basic review of qualified leads and closed deals can reveal problems that the ad dashboard alone won’t explain.

Set your acceptable lead cost using the economics of acquiring a customer.

🎬 A strong hook creates an expectation. The rest of the ad has to fulfil it.

“Stop wasting money on skincare.”

That opening might attract attention. But if the next scene is a generic product shot, the viewer still has no explanation, proof, or reason to buy.

Try building your next video around one connected argument:
1. Hook
Name a specific problem your audience recognises.

2. Demonstration
Show how the product addresses that problem.

3. Evidence
Support the claim with a relevant example, customer experience, or verifiable detail.

4. Next step
Tell the viewer what they can do—and what they’ll find after clicking.

Review the full journey when assessing results. If people click but rarely purchase, investigate whether the ad attracts the right audience and whether the page matches its promise.

For your next creative review, ask: “Does every scene help someone understand and believe the offer?”

🕵️ Your competitor’s landing page can reveal your next ad angle

Ads show what a brand promises. Landing pages show how it tries to make that promise believable.

Pick three competitors and look for:
→ Repeated objections: What do their FAQs address—price, setup, delivery, switching providers?

→ Proof: Do they use product demos, detailed reviews, case studies, or comparisons?

→ Conditions: What restrictions apply to the offer, guarantee, or advertised price?

Turn those observations into questions for your own customers.

If every competitor explains how easy switching is, switching may be a concern worth investigating. Ask prospects what makes them hesitate. Their answers can help you write a more specific ad.

For example, “Easy to get started” could become “Import your existing projects in three steps”—provided your product actually delivers that.

Use competitor research to find questions. Use customer evidence to decide which ones your ads should answer.