Newsrooms in Moldova cover only 15 - 35% of expenses, from advertising revenues.
Irina Ghelbur presented at the Media Forum 2020 the estimation of the advertising industry in the Republic of Moldova, valued at 24 million euros (excluding VAT), of which the share of the digital segment is 6.2 million Euros.
At least 65% (we would say that up to 80%) of this budget goes to Google and Facebook and 35% (2.17 million Euros) reach advertising agencies and local publishers. After reducing discounts and commissions offered to agencies, the de facto gross amount to publishers is reaching 1.6 million Euros. 50% goes to the sales houses that manage the inventory for the groups of sites (example Simpals & ProDigital)
Approximately 813,000 euros are distributed between media institutions outside the sales houses: Unimedia, Diez, TV8, Newsmaker, Agora and other smaller media outlets.
#media
#mediaforum
Irina Ghelbur presented at the Media Forum 2020 the estimation of the advertising industry in the Republic of Moldova, valued at 24 million euros (excluding VAT), of which the share of the digital segment is 6.2 million Euros.
At least 65% (we would say that up to 80%) of this budget goes to Google and Facebook and 35% (2.17 million Euros) reach advertising agencies and local publishers. After reducing discounts and commissions offered to agencies, the de facto gross amount to publishers is reaching 1.6 million Euros. 50% goes to the sales houses that manage the inventory for the groups of sites (example Simpals & ProDigital)
Approximately 813,000 euros are distributed between media institutions outside the sales houses: Unimedia, Diez, TV8, Newsmaker, Agora and other smaller media outlets.
#media
#mediaforum