WNF: Crypto Marketing
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We help Crypto/Web3/AI products with PR and paid media.
- KOLs
- Mass media
- Groups/Channels overview
- Traffic sources
- Strategies
- Case studies and playbooks.
Contact: @WNFAgency.
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🔥 #Case: bitcci (BITCCA): Swiss blockchain + payments ecosystem for adult‑entertainment venues & creators.

2019-2020: positioning + compliance story (“legal/safe/transparent”).

2021–2024: growth sprint KPIs:
- Community: 10K
- Media reach: 500K
- Spend: $100K
- Social: 12 posts/mo, +4K followers, 100 users/mo
- PR: 5 articles, +25% traffic spikes, $10K, 325 users (CPL $31)
- Micro‑KOLs: 6 campaigns, 250 posts
- Partnerships: 5 deals, 2.5K users
- Token sale: $7.5M raised, 3K holders, CPL $100

Now: brand activity shifted to FANCCI on X.
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WNF: Crypto Marketing
• Social: 12 posts/mo, +4K followers, 100 users/mo
• PR: 5 articles, +25% traffic spikes, $10K, 325 users (CPL $31)
• Micro‑KOLs: 6 campaigns, 250 posts
• Partnerships: 5 deals, 2.5K users
🔥 Case: bitcci placements map (KOLs / PR / communities)

KOLs / creators (paid or partner promos)

Gina‑Lisa Lohfink / CPC $0.90 / CPL $60
Bonnie Stylez / CPC $0.80 / CPL $55
Micaela Schäfer / CPC $0.90 / CPL $60
Bettie Ballhaus / CPC $0.70 / CPL $50
CocoSky / CPC $0.60 / CPL $40
Lara CumKitten / Kim Golden / Jessicroft / Jazzy‑bee / Sandylein / JaninaSecrets / waynegirl / Glory_Cat / CPC $0.60 / CPL $40
Mia Nins / CPC $0.60 / CPL $40
Hümeyra Ophelia / CPC $0.60 / CPL $40
Onlygioia / CPC $0.60 / CPL $40
TS Nadine Johanna / CPC $0.60 / CPL $40
Nadine Kerastas / CPC $0.60 / CPL $40
Texas Patti / CPC $0.60 / CPL $40
_Phina_Official_ / CPC $0.60 / CPL $40
Kathalea Noir / CPC $0.60 / CPL $40
“BITCCA legit or scam” / CPC $0.30 / CPL $25
“Token sale & P2PB2B” / CPC $0.30 / CPL $25

PR / articles (crypto media)
$10K spend, 325 leads, CPL $31
Yahoo Finance
BeInCrypto (sponsored)
NewsBTC
Bitcoinist
ZyCrypto
Crypto‑Reporter
CoinGape
Coinidol
Invezz
CoinCodex
PlatinumCryptoAcademy

PR / mainstream media (FANCCI)
CPL $80
Blick
BILD
Mindener Tageblatt
RTL
FOCUS
n‑tv
Promiflash

Community / groups / distribution channels
Reddit (sub) / CPL $3
Catex IEO announcement / CPL $15
P2PB2B listing / CPL $12
FINEXBOX X listing / CPL $12
IndoEx announcements (TG) / CPL $12
German Telegram fan club / CPL $4
Affiliate “webinar + landing” hub / CPL $6
ICO landing pattern ref / CPL $6
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Human history is full of loud talkers — crypto just concentrated them. Here are some of their big promises vs reality.

John McAfee
“I now predict Bitcoin at $1 million by the end of 2020. I will still eat my dick if wrong.”

- 2020 closed nowhere near $1,000,000.

Gavin Smith (Panxora)
“Year end of around $7,000 [per bitcoin].”

- BTC was already above $20,000 in December 2020, so $7k was miles off.

Michaël van de Poppe
“I’m expecting it to be between $65,000–85,000 at the end of 2021.”

- 2021 finished well under $65k.

Catherine Coley
“I think we’re going towards $75,000 to $100,000 for Bitcoin by the end of 2021.”

- 2021 never closed in that range.

Danny Ryan
“...the merge would happen within the next six months...”

- The Merge landed within that window (September 2022).

to be continued...
WNF: Crypto Marketing
2021–2024: growth sprint KPIs:
Funnel 1 - KOL shill (micro/celebrity)
1) KOL post/reel about BITCCA + bonus/deadline + “Swiss regulated” angle
2) Click tracked link or referral landing (bitcci.to/L_xxxx)
3) Landing page: utility, trust blocks, token sale dates, join links
4) Join Telegram (News + Group) and receive pinned steps, FAQs, deadlines
5) X/IG posting cadence, bitcci TV content, AMAs/live streams
6) Conversion click: “Buy BITCCA” on bitcci.cc (ICO backoffice) or “Join IEO”
7) Checkout: wallet/coin selection, KYC/verification where required, payment
8) Confirmation: TX + dashboard, referral link (up to 25% commission)
9) Retention: airdrops/contests, listing reminders, community AMA, social proof
10) Upsell: equity-token/share rounds, investor deck, intro call
11) Drop-off branch: pixel retargeting on X/Meta back to Telegram join or ICO page

Funnel 2 - Exchange IEO traffic
1) Exchange announcement (P2PB2B/Catex/IndoEx channels)
2) Click to IEO page
3) Create account + KYC
4) Deposit USDT/BTC/ETH
5) Participate in IEO or buy spot after listing
6) Join project Telegram for updates and holder tasks

Funnel 3 - PR blast
1) PR article in crypto media
2) Click to bitcci.cc or bitcci.to landing
3) Trust scan + docs (whitepaper/pitch deck)
4) Join Telegram / Register
5) Follow Funnel 1 steps 5-11
Channel name was changed to «WNF: Crypto Marketing Agency»
WNF: Crypto Marketing
Human history is full of loud talkers — crypto just concentrated them. Here are some of their big promises vs reality. John McAfee “I now predict Bitcoin at $1 million by the end of 2020. I will still eat my dick if wrong.” - 2020 closed nowhere near…
Tim Draper
“Oops! I predicted $250k in 2022. My tweet last night was missing a zero. $250k is the number!”

- 2022 ended nowhere near $250k.

PlanB
“then we tap $100K-288K… (tap = touch and go) before December. 2021.”

- BTC never “tapped” $100k in 2021.

Willy Woo
“My Top Model suggesting $200k per BTC by end of 2021 looks conservative, $300k not out of the question.”

- 2021 didn’t get remotely close to $200k/$300k.

Max Keiser
“$220,000 Bitcoin in 2021 in play.”

- 2021 didn’t get close.

James Seyffart
“Now believe, as do Eric Balchunas and I, that there’s a 90% chance 19b-4 approval for these spot ETFs by 1/10/24.”

- Spot Bitcoin ETFs were approved on Jan 10, 2024.

to be continued...
Crypto may crash but at least we have you, people 🥰
WNF: Crypto Marketing
Human history is full of loud talkers — crypto just concentrated them. Here are some of their big promises vs reality. John McAfee “I now predict Bitcoin at $1 million by the end of 2020. I will still eat my dick if wrong.” - 2020 closed nowhere near…
Balaji Srinivasan
“I will take that bet. You buy 1 BTC. I will send $1M USD.”

- 90 days later, BTC was nowhere near $1M.

Tone Vays
“Bitcoin will reach $100,000 by the end of this year!”

- 2021 ended well below $100k.

Nick Merten (DataDash)
“I’m pretty confident we won't see Bitcoin hitting $100K by the end of the year.”

- BTC did not hit $100k in 2021.

Charles Hoskinson
“This time next year I predict there will be… thousands of DApps…”

- By mid-2021, the “thousands of DApps” part clearly wasn’t there.

Matt Wallace
“I am so confident #Dogecoin will pass $1 by the end of the year, that I will delete my YouTube channel if it does not.”

- DOGE never hit $1 in 2022.
🔥 Case: CheckDot (CDT): DeFi trust‑score + on‑chain insurance protocol.

2021–2022: launch + “safe/verified” narrative (audits/KYC) - Unicrypt ILO - PancakeSwap; staking pools (min 30d) + insurance product.

2023–2024 our promotion sprint:
- X micro+macro KOL threads (8–12 micros $350; macros $4k)
- Meta lookalikes from hashed emails + on‑chain attribution
- 3‑email drip: 32% OR / 9% CTR - staking screen
- Community: X+TG >2× (internal)
- MEXC Kickstarter: 44.78M MX; trading 18 Mar 2024
- Price: $0.17 (Jan’23) - $1.29 ATH (Jan24)

Now: $0.049, -96% from ATH, mcap $379k.
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Paid Ads (Performance + Retargeting) - Meta Ads (Facebook/Instagram), Google Ads (Search/YouTube/Display), X Ads, TikTok Ads, Reddit Ads, crypto ad networks, newsletter/podcast sponsorship slots

Influencer / KOL Marketing - YouTube, X, TikTok, Instagram, podcasts; creator affiliate deals + whitelisted ads (where supported)

PR & Earned Media - crypto news sites, business/tech media, founder interviews, contributed articles/op-eds, press release distribution

Content Marketing + SEO - project blog/docs hub, Medium/mirror.xyz, YouTube long-form, programmatic landing pages, technical SEO

Community Growth (Owned Channels) - X, Telegram, Discord, Reddit; AMAs, X Spaces, community calls, contests/quests (legit)

Web3 Incentive Campaigns - referrals, points/loyalty, airdrops (participation/retroactive), bounties, learn-to-earn, grants (builder programs)

Partnerships & Ecosystem Distribution - protocol integrations, wallet partnerships, co-marketing with partners, launchpads

Listings & Discovery - CEX/DEX visibility + campaigns, token trackers (market-data sites), dApp directories, wallet dApp browsers, app stores (ASO)

Events & Dev Marketing (if relevant) - conferences/side-events, hackathons, workshops, DevRel/community meetups

Lifecycle / CRM (Retention & Reactivation) - email onboarding + newsletters, in-app messaging/push, reactivation flows, community announcements

Grey tactics -
Shilling (Spam shilling, crowd shilling, native)
Unsolicited spam (DM spam, comment spam, forum spam)
Astroturfing / undisclosed shilling
Reviews / testimonials
Sybil (farming, multi-accounting to game incentives)
Wash trading / volume
Brand spoofing
Forwarded from WEB3/Tokenized
PRE-CRYPTO
Before crypto I was “that guy who packages startups”: decks, logos, traffic sources for one conservative VC fund. Crypto was just another boring vertical on the menu.

Then it swallowed me.


We scaled to a 40-people in-house agency, opened an office, ran weekly crypto deep-dives, shipped a bunch of web3 projects… and then war + bear market + internal drama blew the whole thing up.

So now it’s v2: a lean DAO instead of a fat office. Closed Discord, 40+ narrow experts, max 5 parallel projects, everyone gets paid only for the value they actually ship.

Crypto killed my “normal agency” fantasy and left me with a better rule set: less ego, more transparency, decentralization, focus on people instead of the logo on the door.
WEB3/Tokenized
PRE-CRYPTO Before crypto I was “that guy who packages startups”: decks, logos, traffic sources for one conservative VC fund. Crypto was just another boring vertical on the menu. Then it swallowed me. We scaled to a 40-people in-house agency, opened an office…
POST-CRYPTO
Run a crypto agency long enough and the romantic story dies; the unit economics and psychology remain.


Key insight: employees are not “family”, partners are not “heroes”, and money hates ambiguity.

Employees. During the war I paid salaries for almost six months with nearly no projects. The emergency reserve vanished, and only a couple of people ever asked if I was fine... Empathy is human, but headcount must follow reality.

Partners. A charismatic, talented partner can still be toxic and financially reckless. If someone demands “more money” without taking “more responsibility”, you are funding their lifestyle, not growing a company.

Finance. Even famous third‑party finance firms can mess up, lose data and guilt‑trip you over refunds. You can outsource calculations, but never control 🤷‍♂️

Post‑crypto me designs systems where loyalty never replaces accountability, and every dollar moves by clear rules, not vibes.
and still piss myself once a year only😆
WNF: Crypto Marketing
🔥 Case: CheckDot (CDT): DeFi trust‑score + on‑chain insurance protocol. 2021–2022: launch + “safe/verified” narrative (audits/KYC) - Unicrypt ILO - PancakeSwap; staking pools (min 30d) + insurance product. 2023–2024 our promotion sprint: - X micro+macro…
KOLs / creators
Crypto - Now or Never “CheckDot (CDT) WILL CREATE MILLIONAIRES!!! (Micro-Cap)” / CPC $1.10 / CPL $60
AnonimusTrade “$CDT CheckDot | This Crypto Gem Is about to die !!” / CPC $1.00 / CPL $55
KrystianValue “CheckDot #CDT - Why is it worth investing at least 100 USDT?” / CPC $0.80 / CPL $35


Crypto media / sponsored reviews & listings
Crypto Adventure / CPC $0.85 / CPL $40
Crypto Adventure / CPC $0.80 / CPL $35
ICO Hot List / CPC $0.70 / CPL $30
BTC Peers / CPC $0.75 / CPL $35

Community / forums / amplification

bdinu89 (Reddit, r/CryptoCurrencyTrading) “CheckDot Review - The First Decentralized Platform of Opinions” / CPC $0.30 / CPL $10
Crypto_Adventure (Reddit) / CPC $0.30 / CPL $10
CryptoNewsWorld (Reddit, r/Cryptonewsworld) “Checkdot Introduces First Blockchain Platform For Securing Opinions On Crypto Projects” / CPC $0.30 / CPL $8

Total spend (KOLs + sponsored reviews + PR distribution for these placements, 2021–2023): $20K
(avg CPC hovering $0.70–$1.10, blended CPL roughly $30–$50 “wallet / join TG / buy CDT” leads)
👍42
2040:
1B = 🚀🎟🌖
WNF: Crypto Marketing
🔥 Case: CheckDot (CDT): DeFi trust‑score + on‑chain insurance protocol. 2021–2022: launch + “safe/verified” narrative (audits/KYC) - Unicrypt ILO - PancakeSwap; staking pools (min 30d) + insurance product. 2023–2024 our promotion sprint: - X micro+macro…
Funnel 1 - Content/KOL - Community - dApp (staking & insurance)
1) Content/KOL post or video about CheckDot (CDT) with “DeFi safety / insurance / 100x micro‑cap” angle.
2) Click on tracked link - CheckDot landing or Tracker page (utility, Trust Score, audits, tokenomics, clear CTAs).
3) Click CTA: “Open dApp” or “Join Telegram”.
4) Join Telegram - pinned message with step‑by‑step: how to buy CDT (DEX/CEX), how to stake, how to buy cover; FAQs, AMAs.
5) Optional: user opts in to email/news inside app or via site form.
6) Email drip (Welcome - Use‑case - Social proof) with deep links directly to staking / insurance flows in app.checkdot.io.
7) Conversion: user buys CDT on DEX/CEX - stakes CDT / buys insurance cover / provides liquidity in the protocol.
8) Retention: ongoing posts & emails with APY updates, claim stats, new covers, CEX news - re‑stakes, renewals, repeat usage.

Funnel 2 - PR / ICO listing - Unicrypt ILO - PancakeSwap (2021)
1) PR article, ICO calendar or sponsored review about CheckDot “first decentralized trust / insurance protocol”.
2) Click to official sale landing or Medium post with tokenomics, audit, liquidity lock, Unicrypt ILO details.
3) Click CTA: “Join Telegram & Whitelist / ILO details”.
4) Join Telegram - pinned instructions for Unicrypt sale: dates, soft/hard cap, min/max, how to connect wallet.
5) User connects wallet on Unicrypt, contributes BNB, receives CDT at TGE.
6) After ILO closes, user clicks through to PancakeSwap CDT/BNB pair to trade, add liquidity or start holding.
7) Follow‑up posts & guides push holders into staking and insurance product - user flows into Funnel 1 steps 4–8.

Funnel 3 - CEX Kickstarter / MEXC listing - new holders - product

1) Countdown posts & emails: “Vote for CDT on MEXC Kickstarter” with simple how‑to.
2) User clicks to MEXC Kickstarter page, locks MX to vote, expecting CDT airdrop + upside.
3) After successful vote, listing announcement: link to CDT/USDT market on MEXC + “CDT is live” hype on X/Telegram.
4) New buyers discover CDT on MEXC, click through from exchange / X / Telegram to CheckDot site or app.
5) Landing explains CheckDot utilities (Tracker, insurance, staking) and shows CTAs: “Open dApp”, “Join Telegram”.
6) User joins community and/or opens app.checkdot.io, guided into staking or buying cover.
7) From here they follow Funnel 1 steps 4–8 (education - dApp action - retention).
BTC just dipped to around $73k. When that happens, the real question is boring but urgent: if you need to de-risk, what do you convert into? In crypto, most routes end at the same place: USDT.
Most people aren’t “zombies”. They’re doing what works. USDT is liquid, everywhere. The market is built around it: trading pairs, OTC, cross-exchange transfers, and a big share of stablecoin traffic on Tron. Try to avoid USDT and you’ll feel how few options you have.


Now the uncomfortable part. USDT is not neutral money. It’s a corporate dollar with admin power. The issuer can freeze addresses, and redemption is for a small club. Self-custody doesn’t remove issuer risk; it only removes exchange risk. As compliance tightens, a flag, a wrong risk score, a jurisdiction issue can make your stable unspendable.

I’m not here to stir panic. I’m saying this because I care about your treasury. Use USDT as fuel, not as savings. Diversify your stables and keep at least one clean exit path.
WNF: Crypto Marketing
NFT mints
NFTs are a weird precedent: a digital receipt that can become expensive “out of thin air”.

Unlike a course or a SaaS, most PFP NFTs don’t solve a practical problem-so where does the price come from?
From scarcity + attention + shared belief (and on-chain proof that you own the “original”).

Reasons people buy:
1) Digital identity: “this is me”
2) Community: access, network, belonging
3) FOMO: fear of missing the next run
4) Emotion + aesthetics: you buy the story, the vibe, the brand

But the strongest driver is simpler: flex. In a survey of 6,000+ NFT users, 74% said they buy NFTs for status/uniqueness/aesthetics, and 47% named “standing out” as the #1 motive.


It’s the same logic as luxury tees with oversized logos: the cotton isn’t better, the signal is (and everyone can verify it).

If you sell NFTs, build that signal: clear rarity, recognizable creators, and “who already holds it”. Seed the first wallets-gift/airdrop a few to high‑status creators (with disclosure).
!!!Bitcoin brakes 9...oh, wait...