Wondering why your Performance Max campaigns aren't giving the results you were expecting? It's not PMAX, it's your assets.

Chances are, your current PMAX bidding strategy is wasting budget. Read on to learn the proven bidding tactics that fuel growth from the start.

Adzooma has launched two brand-new opportunities for Microsoft Ads users – just in time for the upcoming holiday shopping season.

Google’s AI Overviews are reshaping PPC. Here’s what’s changing, why it matters, and how agencies and freelancers can adapt to stay ahead.

AI is changing the game for PPC, and it's especially evident during holiday peak retail season. Craig Graham shares his insight on how PPCers can adapt and still win the holiday season.

Ready to make your holiday ads work harder? Learn how retargeting helps you reach ready-to-buy shoppers and boost PPC ROI this season.

Thinking of hiring a UK marketing agency but not sure about how much it will cost? We’ve got the latest data showing you the average costs per service.

The retail peak season is in full swing, but thanks to AI and rising CPCs, the rules have changed. Jérémy Courty, Head of Paid Search at Genie Goals, shares his insight on how to navigate the shift.

Have you heard of Impression Based Remarketing yet? If it's not on your radar, then it should be – it's changing the face of paid advertising into something a lot more nuanced.

AI Max for Google Ads is the latest buzz in the world of PPC, but does it live up to the hype? Chris Nightingale put it to the test and shares his insights, along with practical tips on how to make the most of this cutting-edge tool.