Adobe has announced the general availability of Adobe LLM Optimizer, a new enterprise application designed to help businesses improve visibility and authority across generative AI-powered chat services and browsers using Generative Engine Optimisation (GEO).…

Adobe has kicked off its annual Max event, giving us a first look at new and upcoming generative AI tools launching for the company’s Photoshop, Premiere Pro, and Lightroom Creative Cloud apps. These include updates to Photoshop’s Generative Fill feature…

Adobe is giving filmmakers new generative AI audio tools that can quickly add thematically appropriate backing tracks and narration to videos. Generate Soundtrack and Generate Speech are being introduced to a redesigned Adobe Firefly AI app, while Adobe is…

A new generative AI experience is coming to Adobe’s cloud-based Express design platform, enabling you to transform projects by vaguely describing what changes to make. Adobe describes the “AI Assistant in Adobe Express” launching in public beta today as a…

As Adobe builds AI assistants into each of its applications, the company is also building an AI agent on its Firefly platform to act as a centralized creative director for social media campaigns. Project Moonlight’s chatbot integrates with Adobe’s creative…

Adobe has expanded its Firefly creative AI suite with new tools and models spanning audio, video, and imaging, deepening its push to make generative AI a core part of professional creative workflows. Announced at the company’s annual Adobe MAX conference…

Adobe has revealed that it is enhancing video creators’ capabilities through new AI advancements and investments in professional development. Ahead of the Sundance Film Festival, where 85% of all films utilised Adobe products, the company introduced innovations…

Adobe has added new generative AI features to Acrobat that aim to help you quickly edit PDFs and summarize them in audio and visual formats. These updates include chat-based editing and the ability to generate personalized podcasts and presentations based…

Why metadata standards like C2PA are not remotely equipped to handle the current AI deepfake crisis.

A Quick Cut to get you started.

And maybe on other artists too.