✈️Presentation of Sochi’s winter tourism potential held in Kuwait

◾️On 26 November in Kuwait City, ahead of the winter tourist season, a presentation was held showcasing the recreational potential of the Black Sea coast, aligned with the launch of new direct winter flights to Sochi by the Kuwaiti carrier Jazeera in late December 2025.

◼️More than seventy representatives of industry-related companies took part in the Sochi Winter Roadshow. The event was supported by the Russian Union of the Travel Industry with the active assistance of the Russian Embassy and in cooperation with the Kuwaiti airline. The presence of bloggers and media representatives was also significant.

◼️The presentation program included lively and engaged business discussions between tourism professionals from both countries. The direct business contacts established as a result are expected to further promote Russia as a travel destination among Kuwaitis. This is confirmed by a substantial increase in tourist arrivals from the Emirate over the past three years.

❄️Russia’s winter tourism potential was vividly showcased by representatives of the tour operator Svoy TS, the mountain resort Rosa Khutor, Sochi International Airport, as well as the developers of the unified electronic travel platform “Visit Russia”, which is oriented, among others, toward tourists from the Gulf countries (https://visitrussia.online/).

◼️The Russian Ambassador to Kuwait, H.E. Mr. Vladimir Zheltov, delivered welcoming remarks to the participants and answered their questions.