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1. Make it personal:
Do not use archaic phrases and make it yours. Who you are, what you have been through, how you became passionate about the target field, and your specific experiences.

2. Be simple and direct:
Avoid using fancy words, and do not overthink your writing style. Just try to keep it simple and concise. Go for meaningful sentences with a clear structure.

3. Auction yourself:
The reader has no clue who you are. Present yourself by casting light on essential parts of your activities, projects, and work experiences.

4. Show that you’re the right match:
Your readers want to know why you are interested in a program, company, or a university. Write down what you aim for and what you are expecting from them.

5. Include the future:
End your letter by explaining where you would like to be? Do you want to pursue other degrees? Do you have a specific company to work for?


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