๐Ÿฆ… [ perspective ix ]
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โ€‹โ€‹DIGITAL IN 2018 - Part 2

๐Ÿ“ˆ #WhatsApp and #FacebookMessenger both grew twice as fast as the core #Facebook platform though, with the number of people using each messenger app up by 30% YoY.

๐Ÿ—บ WhatsApp is now the top messenger app in 128 countries around the world, compared to Facebook Messengerโ€™s 72.

๐Ÿ—บ There are now only 25 countries around the world where a Facebook-owned app isnโ€™t the top messenger platform.

๐Ÿ—บ #Telegram is the top messenger app in 3 countries:
๐Ÿ‡ฎ๐Ÿ‡ท Iran
๐Ÿ‡บ๐Ÿ‡ฟ Uzbekistan
๐Ÿ‡ช๐Ÿ‡น Ethiopia

๐Ÿš€ @PerspectiveIX
๐ŸŒ€ โฃhttp://prs.pctvix.co/TelegramIX
โ€‹โ€‹WhatsApp is now Facebookโ€™s second-biggest property, followed by Facebook Messenger & Instagram!

#Facebook & #WhatsApp boasted record usership โ€” 2.13 billion & 1.5 billion MAUs (monthly active users), respectively โ€” according to Facebookโ€™s Q4 earnings. Thatโ€™s despite a small decline in the number of users in ๐Ÿ‡บ๐Ÿ‡ธ & ๐Ÿ‡จ๐Ÿ‡ฆ

WhatsApp is now bigger than #FacebookMessenger, its rival/sibling messaging app. Itโ€™s also far bigger than #Instagram. Facebookโ€™s namesake app, of course, remains, on top.

๐Ÿš€ @PerspectiveIX
๐ŸŒ€ โฃhttp://prs.pctvix.co/TelegramIX
๐Ÿ“ฐ #iXDailyBrief

STAT
โšก๏ธ Apps account for over 90% of internet time on smartphones and 77% of internet time on tablets. But this is slightly misleading, in that nearly half of app time occurs in an individualโ€™s top app, and 90% in the top five. Moreover, some web time may be undercounted due to browsers embedded within apps. (Source: eMarketer)

INSIGHT
๐Ÿฆ How Twitter Made The Tech World's Most Unlikely Comeback: prs.pctvix.co/2yynBT5 (See the chart below)

OTHER NEWS
๐Ÿ“บ #YouTube introduces channel memberships, merchandise and premieres: t.me/iXNews/28026

๐Ÿฆ #Twitter โ€˜smytesโ€™ customers: t.me/iXNews/28030

๐Ÿ‡ช๐Ÿ‡ธ #FacebookMessenger can now translate between Spanish and English: t.me/iXNews/28006

๐Ÿ’ฃ NASA's Official near-earth object plan will look into nuking asteroids and other โ€˜planetary defense missionsโ€™: t.me/iXNews/27949

๐Ÿ’ต Digital media companies chasing TV hope for carriage fees, but itโ€™s no guarantee: prs.pctvix.co/2tu4fsy

โ€”

โ˜•๏ธ If you like our channel, please support us with a coffee: prs.pctvix.co/2taiWBz

โ€”
"Winners never quit, and quitters never win." โ€• Vince Lombardi

Have a fantastic weekend!
Ben, @iXNews
โ€‹โ€‹๐Ÿ‘ฅ Social Media Savvy Millennials
Activity based on social media & communications brand and screen type

On #Smartphone โ†’ #Instagram, #FacebookMessenger, #Facebook, #Snapchat, and #Twitter are the most popular services.
๐Ÿ•™ Peak hours at 4:00, 16:00, 20:00, and 22:00.


On #Tablet โ†’ #Tumblr, #Gmail, #LIVEJOURNAL, #Discord - Chat for Games, Snapchat, and Facebook are the most popular services.
๐Ÿ•˜ Peak hours at 13:00, 15:00, and 21:00.


On #PC โ†’ Tumblr, Gmail, Facebook, Discord - Chat for Games, and Twitter are the most popular services.
๐Ÿ•˜ Peak hours at 4:00, 8:00, 15:00, and 21:00.

๐Ÿš€ @PerspectiveIX
๐Ÿ“– via VertoAnalytics: prs.pctvix.co/2u8i0gU
โ€‹โ€‹๐Ÿคณ Stories Usage Across Networks

In the last 2 years, #Snapchat has added 42 million uDo sers, while Facebook's Stories combined (meaning #Instagram, #FacebookMessenger, #WhatsApp and #Facebook) have added 1 billion.

๐Ÿš€ @PerspectiveIX via SocialBakers.

โ“ Do you share/watch stories on any of these platforms?
๐Ÿ“ฑ Q3 2018 Top Apps by Worldwide Downloads

Facebookโ€™s #WhatsApp, #FacebookMessenger, and #Facebook maintained the top three spots in Q3 2018. Facebook had four of the top five non-game apps, with #Instagram as the No. 5 app.

#TikTok (formerly musical.ly in the US) downloads grew to 185 million in Q3 2018, up from 92 million in the previous quarter. It surpassed Instagram to take the fourth spot.

๐Ÿš€ @PerspectiveIX via SensorTower.
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โ€‹โ€‹๐Ÿคซ The Rise of Dark Social

Thereโ€™s no shortage of discussion around the decline of sharing on #SocialMedia. But itโ€™s not that users are sharing less, theyโ€™re sharing differently.

Social media feeds have become overcrowded with content, and consumers are privacy-aware more than ever.

Both these factors are contributing to the rise of a not-so-new space: #DarkSocial. Dark Social means private messaging apps, SMS or emails.

Based on a research by GlobalWebIndex, in UK and US, when consumers have something to share, theyโ€™re more likely to head to dark social channels to do so (63%) rather than open social media platforms (54%). Whatโ€™s even more revealing is that around 20% share only via these channels, with #WhatsApp and #FacebookMessenger the go-to services.

๐Ÿš€ @PerspectiveIX via GlobalWebIndex.
๐Ÿ“Š Social Media Networks User Base

Latest numbers are in, and here are #SocialMedia networks with the most active users (in billion):
๐Ÿฅ‡ #Facebook
๐Ÿฅˆ #YouTube
๐Ÿฅ‰ #WhatsApp
4. #FacebookMessenger
5. #WeChat
6. #Instagram

๐Ÿš€ @PerspectiveIX via Socialbakers.
๐Ÿ“ฑ Top Apps Worldwide for Q1 2019 by Downloads

#WhatsApp topped the list with the most downloads last quarter with more than 223 million new installs. The full ranking of the top 10 most downloaded publishers is above. App download estimates are from Sensor Towerโ€™s Store Intelligence platform.

#FacebookMessenger was the second best performing app by downloads worldwide in Q1 2019 with close to 209 million installs. The next highest performing app was #TikTok, followed by #Facebook and #Instagram.

The top 10 apps were the same as the previous quarter, with the top five all retaining their rankings from Q4 2018. Facebook once again had four of the top five apps. Video editing app Biugo and photo editing app PicsArt entered the top 20 apps worldwide for the first time in Q1. First-time users in India๐Ÿ‡ฎ๐Ÿ‡ณ helped both apps achieve new install highs in the quarter.

๐Ÿš€ @PerspectiveIX via SensorTower.

โ—๏ธ Don't know what TikTok is? Here's a taste of TikTok on Telegram!
Join now:
https://t.me/TiikkTok