📊 Platforms for Shopping

Here’s how #Pinterest is selling ads ahead of its IPO (aimed to list shares on NYSE in April) compared to #Facebook, #Instagram, #Twitter, and #Snapchat.

🚀 @PerspectiveIX via Kerry Flynn.

🤖 Bots in the Twittersphere

An estimated two-thirds of tweeted links to popular websites are posted by automated accounts – not human beings. #Twitter

🚀 @PerspectiveIX via PewInternet.

​​📌 How Pinterest Compares to Other Social Networks Pre-IPO

#Pinterest announced the price range for its long-awaited initial public offering (#IPO) on Monday morning. The social media company, slated for a public trading debut next week, plans to sell 75,000,000 shares at a price of $15 to $17. At this price range, Pinterest would be valued between $10 and $11.3 billion, surprisingly lower than the $12.3 billion valuation it had when it last raised capital as a private company in 2017. It would also be less than half the valuation that Snap (#Snapchat's parent company) was given in its much-hyped IPO in 2017, despite the fact that Pinterest has more users and is closer to profitability than Snap was ahead of its public trading debut in March 2017.

As the following chart illustrates, Pinterest generated $756 million in revenue last year, posting a net loss of $63 million. In the year leading up to Snap’s $24 billion IPO, its revenue and net loss amounted to $405 and -$515, respectively. Snap had 158 million daily active users by the time it went public, while Pinterest had 265 million monthly active users at the end of 2018. Pinterest also compares favorably to #Twitter, which went public in November 2013 at a $14 billion valuation with less to show for than Pinterest has now.

🚀 @PerspectiveIX via Statista.

❓ Which one is your favourite among their apps?

📊 Post Length on Social Media

Think that #Twitter is the platform where brands keep their character length on the shorter side? Think again!

FACT: Tweets are longer than description text on #Facebook and #Instagram!

🚀 @PerspectiveIX via Socialbakers.

📊 The State of Social Media Marketing
Sprout Social 2019 Index Report

Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brand’s social strategy.

While Facebook reigns supreme, it’s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).

#️⃣ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok

🔗 Download The Sprout Social 2019 Index Report here.
🚀 @PerspectiveIX

📱 Adults' Media Use & Attitudes

#SocialMedia users are more likely than in 2017 to have a profile or account on #WhatsApp or #Instagram and less likely to have one on Facebook.

#️⃣ #YouTube #Snapchat #Twitter #LinkedIn #Pinterest #GooglePlus (RIP) #Tumblr

🚀 @PerspectiveIX via Ofcom.

📊 The Most Engaging Post Types on Twitter

According to recent data from Socialbakers, the most engaging post types from brands on #Twitter are
1. Videos 🎞
2. Photo 📸
3. Link 🔗
4. Status 🗣

🚀 @PerspectiveIX via Socialbakers.

❓Do you think the New Live video option will be at the top or the bottom of this list?

📊 Online Platform Time = YouTube & Instagram Gaining Most
Mary Meeker's Internet Trends 2019

From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains

#️⃣ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch

We’ll be back later with more analysis of this year’s report. For now, here’s a look at all 333 slides.

🚀 @PerspectiveIX
📡 Pulse: Every Sunday.

📈 Facebook Keeps On Growing

Little more than 15 years ago, on February 4, 2004, 19-year old Harvard student Mark Zuckerberg, along with some of his classmates, launched a little website called Thefacebook.

Confined to the Harvard campus at first, after changing its name to just "Facebook" in 2005, the social network was opened to the general public in the fall of 2006, marking the start of one of the most remarkable growth stories in corporate history.

Within three years, the social network added 350 million users and in the summer of 2012 it became the first online service of its kind to reach 1 billion monthly active users. Until today, despite being shrouded in controversy over its (mis)handling of user privacy, #Facebook just keeps on growing. In the past quarter alone, Facebook added 39 million monthly active users, bringing its total user base to an astonishing 2.41 billion.

🔗 Read more on Statista.
🔗 Read about #Twitter & #Snapchat's 2Q19 growth on yesterday's Pulse.

🦅 @PerspectiveIX