Where do you get your #news from?

🚀 @PerspectiveIX
🌀 http://prs.pctvix.co/1rrWhNg

#Internet #Radio #PrintPress #TV

#TV is losing its crown in #advertising - to #Internet.
[via BloombergGadfly]

🚀 @PerspectiveIX
📷 http://prs.pctvix.co/InstaIX
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Age is everything, but ⁣#TV is still the top brass.
[via Nielsen]

⁣🚀 @PerspectiveIX

According to Zenith, the gap in daily #TV vs #Internet consumption, which was 30 mins last year, could shrink to just 7 mins by 2018 & possibly vanish a year later.

🗞 https://t.me/iXNews

£5 Billion for Premier League TV Rights and #Football's #TV Fans Have Gone Missing!
[via Bloomberg Gadfly: http://prs.pctvix.co/2rW5Qrx]

🗞 https://t.me/iXNews

Second-screening is on the rise with 86% now using another device while watching #TV.

🚀 @PerspectiveIX

Do you use a #SecondScreen while watching TV? Which one?
📱 Mobile
📲 Tablet
💻 Laptop/PC
🚫 None

Digital ad spending reached $209 billion worldwide — 41% of the market — in 2017, while #TV brought in $178 billion — 35% of the market — in 2017.
#Advertising

🚀 @PerspectiveIX

​​By comparing each brand’s #SocialMedia engagements in the two-minute period after the start of a #TV ad to the brand’s average social media engagement rate, 4C calculates the TV Social Lift Impact.

Ultimately this is a measure of how much more likely a consumer is to engage with the brand on social media after seeing its TV ad.


🚀 @PerspectiveIX
🌀 ⁣http://prs.pctvix.co/TelegramIX

📺 Finally, a #TV display you can roll up and take with you - by #LG!

Join 🚀 @PerspectiveIX for more awesome stuff!
🌀 ⁣http://prs.pctvix.co/TelegramIX

​​📺 Smart TV Owners Want Multi-Device Viewing Options

Smart TV Owners watch a combination of both broadcast and online #TV. Further exploring their diverse TV engagement habits shows they frequently ventures beyond their smart TVs, watching their favorite TV shows and films across a broad range of devices, demonstrating that it’s the content, not the device, that governs preferences.

🚀 @PerspectiveIX
🌀 ⁣http://prs.pctvix.co/TelegramIX

​​📱 vs 📺 Mobile Soon to Pass TV in Time Spent
But IoT could one day soon capture some of those mobile minutes

Americans are spending less time with most major media, with one major exception: #smartphones.

In 2018, adults will still dedicate more time per day to #TV—nearly 3 hours, 50 minutes—than to any other medium, but TV time is shrinking, down from 4 hours, 37 minutes in 2012. #Mobile time will increase to 3 hours, 35 minutes in 2018, and by 2019 mobile will be the new leader in time spent, with 3 hours, 43 minutes of engagement vs. TV’s 3 hours, 42 minutes.

🚀 @PerspectiveIX
☕️ prs.pctvix.co/2M8AAOb

​​📺 The Largest Pay-TV providers in the US at the End of Q2 2018

According to data compiled by the Leichtman Research Group, the largest pay-TV providers (or subscription-based #TV services) in the US 🇺🇸, representing approximately 95% of all subscribers, had 91.3 million subscribers at the end of Q2 2018, down 400k since the end of the Q1. Meanwhile #Netflix, arguably the biggest threat to the entire industry, ended the Q2 with 57.4 million domestic subscribers.

🚀 @PerspectiveIX via Statista.

​​📺 Social Media & TV Ecosystem

In a connected world, #TV industry could've been left behind. But it has found social media as a unique opportunity to organically reach its own audience through various platforms.

To gain a better understanding about how #SocialMedia posts generated by TV-affiliated accounts are being created and consumed, Nielsen has looked at over 142,000 pieces of content during a three week period just ahead of the fall TV season. These pieces of TV-related content generated more than 154 million engagements, likes, comments, re-posts, etc., across #Twitter, #Facebook and #Instagram.

🚀 @PerspectiveIX via Nielsen.

❓ Which platform do you prefer?