Where do you get your #news from?
π @PerspectiveIX
π http://prs.pctvix.co/1rrWhNg
#Internet #Radio #PrintPress #TV
π @PerspectiveIX
π http://prs.pctvix.co/1rrWhNg
#Internet #Radio #PrintPress #TV
#TV is losing its crown in #advertising - to #Internet.
[via BloombergGadfly]
π @PerspectiveIX
π· http://prs.pctvix.co/InstaIX
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[via BloombergGadfly]
π @PerspectiveIX
π· http://prs.pctvix.co/InstaIX
π http://prs.pctvix.co/TelegramIX
According to Zenith, the gap in daily #TV vs #Internet consumption, which was 30 mins last year, could shrink to just 7 mins by 2018 & possibly vanish a year later.
π https://t.me/iXNews
π https://t.me/iXNews
Β£5 Billion for Premier League TV Rights and #Football's #TV Fans Have Gone Missing!
[via Bloomberg Gadfly: http://prs.pctvix.co/2rW5Qrx]
π https://t.me/iXNews
[via Bloomberg Gadfly: http://prs.pctvix.co/2rW5Qrx]
π https://t.me/iXNews
Second-screening is on the rise with 86% now using another device while watching #TV.
π @PerspectiveIX
Do you use a #SecondScreen while watching TV? Which one?
π± Mobile
π² Tablet
π» Laptop/PC
π« None
π @PerspectiveIX
Do you use a #SecondScreen while watching TV? Which one?
π± Mobile
π² Tablet
π» Laptop/PC
π« None
Digital ad spending reached $209 billion worldwide β 41% of the market β in 2017, while #TV brought in $178 billion β 35% of the market β in 2017.
#Advertising
π @PerspectiveIX
#Advertising
π @PerspectiveIX
ββBy comparing each brandβs #SocialMedia engagements in the two-minute period after the start of a #TV ad to the brandβs average social media engagement rate, 4C calculates the TV Social Lift Impact.
Ultimately this is a measure of how much more likely a consumer is to engage with the brand on social media after seeing its TV ad.
π @PerspectiveIX
π β£http://prs.pctvix.co/TelegramIX
Ultimately this is a measure of how much more likely a consumer is to engage with the brand on social media after seeing its TV ad.
π @PerspectiveIX
π β£http://prs.pctvix.co/TelegramIX
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πΊ Finally, a #TV display you can roll up and take with you - by #LG!
Join π @PerspectiveIX for more awesome stuff!
π β£http://prs.pctvix.co/TelegramIX
Join π @PerspectiveIX for more awesome stuff!
π β£http://prs.pctvix.co/TelegramIX
ββπΊ Smart TV Owners Want Multi-Device Viewing Options
Smart TV Owners watch a combination of both broadcast and online #TV. Further exploring their diverse TV engagement habits shows they frequently ventures beyond their smart TVs, watching their favorite TV shows and films across a broad range of devices, demonstrating that itβs the content, not the device, that governs preferences.
π @PerspectiveIX
π β£http://prs.pctvix.co/TelegramIX
Smart TV Owners watch a combination of both broadcast and online #TV. Further exploring their diverse TV engagement habits shows they frequently ventures beyond their smart TVs, watching their favorite TV shows and films across a broad range of devices, demonstrating that itβs the content, not the device, that governs preferences.
π @PerspectiveIX
π β£http://prs.pctvix.co/TelegramIX
ββπ± vs πΊ Mobile Soon to Pass TV in Time Spent
But IoT could one day soon capture some of those mobile minutes
Americans are spending less time with most major media, with one major exception: #smartphones.
In 2018, adults will still dedicate more time per day to #TVβnearly 3 hours, 50 minutesβthan to any other medium, but TV time is shrinking, down from 4 hours, 37 minutes in 2012. #Mobile time will increase to 3 hours, 35 minutes in 2018, and by 2019 mobile will be the new leader in time spent, with 3 hours, 43 minutes of engagement vs. TVβs 3 hours, 42 minutes.
π @PerspectiveIX
βοΈ prs.pctvix.co/2M8AAOb
But IoT could one day soon capture some of those mobile minutes
Americans are spending less time with most major media, with one major exception: #smartphones.
In 2018, adults will still dedicate more time per day to #TVβnearly 3 hours, 50 minutesβthan to any other medium, but TV time is shrinking, down from 4 hours, 37 minutes in 2012. #Mobile time will increase to 3 hours, 35 minutes in 2018, and by 2019 mobile will be the new leader in time spent, with 3 hours, 43 minutes of engagement vs. TVβs 3 hours, 42 minutes.
π @PerspectiveIX
βοΈ prs.pctvix.co/2M8AAOb