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Majority of #Millennials today want to work at tech and web companies. [via YouGov]

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51% of eSports fans are #Millennials.
[via Nielsen]

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4 in 10 #Millennials pick mobiles as their most important device.

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Many #Millennials would prefer to place their own values ahead of organizational goals.

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#Millennials spend up to 18 hours per day using #media.

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How #Facebook #Messenger, #Snapchat & #WhatsApp will grow through 2020.
#Millennials' getting old(er) or bored may hit Snapchat in near future!

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Younger shoppers are using more and more #SocialMedia in their shopping activities compared to older #Millennials.

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Millennials Love TV-Connected Devices

TV still constitutes the majority of video consumption, but every other screen is much more valuable to #Millennials!


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#Instagram is a barometer of where #Millennials are travelling; and here are the most Instagrammed European Attractions.


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While Gen X (or #Millennials) are influenced less by #SocialMedia than younger generations, more than half of them say #Facebook has an effect on their #Travel decision-making.

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​​📣 The Power of Recommendations on Social Media

Brand discovery is where peer-to-peer recommendations on #SocialMedia have the most impact – as much as 27% of #Millennials cite this as a way of discovering new brands.

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Read more at https://prs.pctvix.co/2wH6rlb
​​📱 Facebook vs. Snapchat
Which one is the most popular among Millennials?

❗️ Social Media Savvy #Millennials: the top 20% of all Millennial #SocialMedia and communications users (in the U.S., ages 18-35), based on the amount of time they spend per month with social media and communication brands.

Stickiness is how Verto measures user engagement with a particular digital property, by comparing daily users to monthly users. Our analysis of the stickiest social media and communications brands among Social Media Savvy Millennials shows which social media platforms this subset of Millennials use on a regular (even daily) basis. Among Social Media Savvy Millennials, the stickiest social media platforms are still dominated by Facebook-owned properties: Facebook (90% stickiness rating) and Facebook Messenger (61% stickiness rating). And while Snapchat earns a 60% stickiness rating, its user numbers still lag well behind those of Instagram (55% stickiness rating).

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☕️ prs.pctvix.co/2M8AAOb
​​🤳 The Story of Stories

According to a VidMob survey conducted among a thousand 16-24-year-olds in the US, #Snapchat (73%) edges #Instagram (70%) for consumption of Stories. However, the gap in #GenZ's content creation for Stories is a lot bigger on these platforms where Snapchat (58%) is way ahead of Instagram (39%).

For #Millennials, however, the story is a bit different. According to the accompanying survey of a thousand 25-34-year-olds, they seem to prefer Instagram (58%) instead of Snapchat (53%) for story consumption. But just like their younger counterparts, Snapchat (34%) is their platform of choice when it comes to creating stories compared to Instagram (31%) or #Facebook (20%).

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via MarketingCharts: prs.pctvix.co/2MTD6e9

Where do YOU WATCH Stories?