๐Ÿš€ Perspective IX
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The Best of New Media & Technology.
It's not for everyone. It's for you.

๐Ÿ‘จโ€๐Ÿ’ป Admin: @iXContactBot

๐Ÿ—ž @iXNews
๐Ÿ’Œ Pulse - Every Sunday: prs.pctvix.co/2I2rtOH
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๐Ÿ“ Manchester, UK
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๐Ÿ“Š The State of Social Media Marketing
Sprout Social 2019 Index Report

Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brandโ€™s social strategy.

While Facebook reigns supreme, itโ€™s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).

#๏ธโƒฃ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok

๐Ÿ”— Download The Sprout Social 2019 Index Report here.
๐Ÿš€ @PerspectiveIX
๐Ÿšซ Facebook's Battle with Fake Accounts

Last week, #Facebook published its third Community Standards Enforcement Report which shows the efforts the company is making to curb and remove controversial content. Between October 2018 and March 2019, Facebook said it removed 3.39 billion fake accounts, twice the number detected and removed in the previous six-month period. It is also more than a billion more than the 2.37 billion people who actively use Facebook each month.

Facebook is trying to fight mass account creations using a combination of #AI and human monitoring. Facebook claims that the vast majority of fake accounts disabled within minutes of their creation.

#๏ธโƒฃ #FakeNews #Spam

๐Ÿ”— Read more on Statista.
๐Ÿš€ @PerspectiveIX
๐Ÿ•ถ Design is Never Done
the Google Glass edition

โœ๏ธ by Luke Wroblewski: http://rev.vu/WR2rNW

๐Ÿš€ @PerspectiveIX
Top Food & Drink Apps Worldwide for April 2019 by Downloads

The most downloaded Food & Drink category app worldwide for April 2019 was #UberEats with close to 8 million installs, which represented a more than 2x YoY (year-over-year) increase from April 2018. The countries with the most Uber Eats app installs during this period were India๐Ÿ‡ฎ๐Ÿ‡ณ at 24% of its total downloads and the United States๐Ÿ‡บ๐Ÿ‡ธ at 21%.

#Zomato was the second most installed #Food & Drink category app worldwide last year with more than 6 million estimated first-time downloads, which represented a more than 3x increase from April 2018. The majority of Zomatoโ€™s installs were from India at 94%. McDonaldโ€™s was the next most installed Food & Drink category app, followed by Swiggy and Rappi.

๐Ÿ”— Read more on SensorTower.
๐Ÿš€ @PerspectiveIX
๐Ÿ“ฃ Hey folks,

Are you doing product/service research? Do you have a question you'd like us to post as a Poll on @PerspectiveIX?

Send us your questions & their options - and we will post them on the channel ๐Ÿ‘‰๐Ÿป @iXContactBot

(Tech/media related questions please.)
๐Ÿš€ @PerspectiveIX
๐Ÿ˜‚

๐Ÿค”

๐Ÿ˜ฎ

๐Ÿ˜ฑ

๐Ÿš€ @PerspectiveIX via MattNavarra.
๐Ÿ—ณ How do you like Telegram's new 'Discuss' feature? โ†˜๏ธโ†˜๏ธโ†˜๏ธ Discuss!
Anonymous Poll
63%
๐Ÿ‘ I like it.
34%
๐Ÿ˜ Meh!
3%
๐Ÿ‘Ž I don't like it!
โ€‹โ€‹๐Ÿ‘จโ€๐Ÿ’ป Apple WWDC vs Google I/O ๐Ÿ‘ฉโ€๐Ÿ’ป

#Apple kicked off its annual Wordwide Developers Conference #WWDC yesterday. Under the motto โ€œWrite code. Blow mindsโ€ thousands of developers come together in San Jose, CA, to learn about the latest features on Appleโ€™s platforms in hundreds of workshops, keynotes and networking events.

Here you can see how popularity of Apple's WWDC is declining, although still a lot more popular than #Google's similar event called Google I/O

And the highlights of yesterday's WWDC:

๐Ÿ‘‰ tvOS: multiple users, Xbox & PlayStation controllers

๐Ÿ‘‰ watchOS 6 with new watchfaces, App Store & more

๐Ÿ‘‰ macOS Catalina

๐Ÿ‘‰ iOS 13 with dark mode, updated Apple apps & privacy features

๐Ÿ‘‰ iMessage to support profile photos โ€” including your new Memoji personalized with makeup and accessories

๐Ÿ‘‰ HomePod will be able recognize whoโ€™s speaking to it with iOS 13

๐Ÿ‘‰ iPadOS for iPad with new home screen widgets & multitasking improvements

๐Ÿ‘‰ All-new redesigned Mac Pro

๐Ÿ‘‰ New sign-in tool to compete with Facebook and Google

๐Ÿ‘‰ Apple breaks up iTunes, creates separate Podcasts, TV, and Music apps for macOS

๐Ÿ‘‰ Photos on iPhone is about to look completely different

๐Ÿš€
@PerspectiveIX

โ“ What was your favourite announcement from yesterday's WWDC?
๐Ÿ˜‚ Happens More Often Than I'd Like to Admit!

by Marcel Wichmann (UARRR)
๐Ÿš€ @PerspectiveIX
๐Ÿ“ฑ Adults' Media Use & Attitudes

#SocialMedia users are more likely than in 2017 to have a profile or account on #WhatsApp or #Instagram and less likely to have one on Facebook.

#๏ธโƒฃ #YouTube #Snapchat #Twitter #LinkedIn #Pinterest #GooglePlus (RIP) #Tumblr

๐Ÿš€ @PerspectiveIX via Ofcom.
๐Ÿ“Š The Most Engaging Post Types on Twitter

According to recent data from Socialbakers, the most engaging post types from brands on #Twitter are
1. Videos ๐ŸŽž
2. Photo ๐Ÿ“ธ
3. Link ๐Ÿ”—
4. Status ๐Ÿ—ฃ

๐Ÿš€ @PerspectiveIX via Socialbakers.

โ“Do you think the New Live video option will be at the top or the bottom of this list?
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๐ŸŽจ Discover Your Creative Personality
by Adobe
๐Ÿš€ @PerspectiveIX

๐Ÿ”— Take the test: https://prs.pctvix.co/2VtQABv
And share the results in the comments! ๐Ÿ‘‡๐Ÿป
๐Ÿ—ณ Do you use Telegram in Dark mode or Light mode?
Anonymous Poll
69%
โšซ๏ธ Dark mode
31%
โšช๏ธ Light mode
๐Ÿ“ฒ Top Non-Game Apps Worldwide for May 2019 by Downloads

The most downloaded non-game app worldwide for May 2019 was #WhatsApp with more than 64.7 million installs.

#FacebookMessenger was the second most installed non-game app worldwide last month with more than 60.7 million downloads. #Facebook, #TikTok, and #Snapchat made up the rest of the top five most installed non-game apps last month.

Snapchatโ€™s dramatic ranking increase in May came as the result of a popular new gender swap filter added mid-month. The appโ€™s first-time installs increased 2.5x month-over-month from 16.8 million in April to 41.5 million last month, bringing it into the top 10 for overall downloads at No. 5 and making it the most downloaded app on the App Store. It had ranked No. 11 overall and No. 13 on the App Store in April.

๐Ÿ”— Read more on SensorTower.
๐Ÿš€ @PerspectiveIX
๐Ÿ“ก Pulse: Every Sunday.
๐Ÿ“Š Online Platform Time = YouTube & Instagram Gaining Most
Mary Meeker's Internet Trends 2019

From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains

#๏ธโƒฃ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch

Weโ€™ll be back later with more analysis of this yearโ€™s report. For now, hereโ€™s a look at all 333 slides.

๐Ÿš€ @PerspectiveIX
๐Ÿ“ก Pulse: Every Sunday.
๐Ÿค– Very IoT ๐Ÿ˜‚

#IoT = Internet of Things
#TweetOfTheDay

๐Ÿš€ @PerspectiveIX
๐Ÿ“ก Pulse: Every Sunday.
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๐Ÿ˜ฑ The MOST POPULAR Social Networks
2002-2019

Credit: TheNextWeb.com

๐Ÿš€ @PerspectiveIX
๐Ÿ“ก Pulse: Every Sunday.
๐Ÿฆ• Nokia Fossil

It probably still works... and still has 50% battery left!
and by the way, Snake was found in the contents of its stomach!

๐Ÿš€ @PerspectiveIX via Reddit.