๐Ÿฆ… [ perspective ix ]
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The Best of New Media, Tech & Business.
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๐Ÿ’Œ โ”‚ Pulse โ€” Our Sunday Newsletter: prs.pctvix.co/3bXXJlI
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๐Ÿ‘จโ€๐Ÿ’ป โ”‚ Admin: @iXContactBot
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๐Ÿ“ฑ Top Social Media Apps in the U.S. for Q1 2019 by Downloads

The most downloaded #SocialMedia app in the ๐Ÿ‡บ๐Ÿ‡ธ for Q1 2019 was #TikTok with nearly 13.5 million installs, up 184% over 1Q18. The full top 10 ranking of Social Media apps in the U.S. by downloads for Q1 2019 is above.

#Instagram was the second most installed Social Media app in the U.S. last year with more than 10 million downloads. #Facebook, #Snapchat, and #Pinterest comprised the remainder of the top five most installed apps in the category.

๐Ÿš€ @PerspectiveIX via SensorTower.
๐Ÿ“ฑ The Old Tech Giants Do NOT Control the Next Generation

According to VertoAnalytics, among teens, #Snapchat is the top social service, and #Facebook is number five (among adults, these stats are almost the opposite).

Mobile apps and all-inclusive services/platforms have a significant impact on everyone: An equal number of monthly users watch videos on the Facebook App and on the YouTube app (however, only 21% of total Facebook mobile app time is about video usage versus 84% for #YouTube).

๐Ÿš€ @PerspectiveIX via VertoAnalytics.

๐Ÿ‘ป Add us on Snapchat and don't miss out: perspectiveix
TikTok: How Fast Is It Growing in the US, And Whoโ€™s Using It?

Watch out, thereโ€™s a new #SocialMedia kid in town. Taking advantage of the current popularity of short-form mobile videos, made all the rage by the likes of #Snapchat and #Instagram Stories, #TikTok has seen its growth in the US almost quadruple in just one year, according to figures provided by comScore.

๐Ÿš€ @PerspectiveIX via MarketingCharts.

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๐Ÿ“Š The State of Social Media Marketing
Sprout Social 2019 Index Report

Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brandโ€™s social strategy.

While Facebook reigns supreme, itโ€™s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).

#๏ธโƒฃ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok

๐Ÿ”— Download The Sprout Social 2019 Index Report here.
๐Ÿš€ @PerspectiveIX
๐Ÿ“ฑ Adults' Media Use & Attitudes

#SocialMedia users are more likely than in 2017 to have a profile or account on #WhatsApp or #Instagram and less likely to have one on Facebook.

#๏ธโƒฃ #YouTube #Snapchat #Twitter #LinkedIn #Pinterest #GooglePlus (RIP) #Tumblr

๐Ÿš€ @PerspectiveIX via Ofcom.
๐Ÿ“ฒ Top Non-Game Apps Worldwide for May 2019 by Downloads

The most downloaded non-game app worldwide for May 2019 was #WhatsApp with more than 64.7 million installs.

#FacebookMessenger was the second most installed non-game app worldwide last month with more than 60.7 million downloads. #Facebook, #TikTok, and #Snapchat made up the rest of the top five most installed non-game apps last month.

Snapchatโ€™s dramatic ranking increase in May came as the result of a popular new gender swap filter added mid-month. The appโ€™s first-time installs increased 2.5x month-over-month from 16.8 million in April to 41.5 million last month, bringing it into the top 10 for overall downloads at No. 5 and making it the most downloaded app on the App Store. It had ranked No. 11 overall and No. 13 on the App Store in April.

๐Ÿ”— Read more on SensorTower.
๐Ÿš€ @PerspectiveIX
๐Ÿ“ก Pulse: Every Sunday.
๐Ÿ“Š Online Platform Time = YouTube & Instagram Gaining Most
Mary Meeker's Internet Trends 2019

From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains

#๏ธโƒฃ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch

Weโ€™ll be back later with more analysis of this yearโ€™s report. For now, hereโ€™s a look at all 333 slides.

๐Ÿš€ @PerspectiveIX
๐Ÿ“ก Pulse: Every Sunday.
๐Ÿ“ฑ Top Social Networking Apps Worldwide by Downloads
May 2019

The most downloaded social networking app worldwide for May 2019 was #Facebook with more than 60.6 million installs. The markets with the most new Facebook installs during this period were India at 24% of total downloads, followed by Indonesia๐Ÿ‡ฎ๐Ÿ‡ฉ at 12% and Brazil๐Ÿ‡ง๐Ÿ‡ท at 8%.

#TikTok was the second most installed social networking app worldwide last month with close to 56 million installs, with the largest portion of those coming from India๐Ÿ‡ฎ๐Ÿ‡ณ at 57%, followed by China๐Ÿ‡จ๐Ÿ‡ณ at 8%. #Snapchat, #Instagram and, #Likee rounded out the top five most installed social networking apps worldwide for the month.

๐Ÿ”— Read more on SensorTower.
๐Ÿš€ @PerspectiveIX
๐Ÿ“ก Pulse: Every Sunday.


โ“ What's you current favourite social networking app? Share it in the Comments.
๐Ÿ“ฑ Top Social Media Apps Worldwide by Downloads
Q2 2019

#Facebook was the most downloaded #SocialMedia app worldwide for 2Q19 with close to 174 million installs.

#TikTok was the second most installed social media app worldwide last quarter with more than 156 million installs. #Instagram, #Snapchat, and #Likee rounded out the top five most installed social media apps worldwide for the quarter.

๐Ÿ”— Read more on SensorTower.

โ—๏ธ Check our Instagram Stories!
๐Ÿฆ… @PerspectiveIX
๐Ÿ‘ป Snapchatโ€™s Audience Jumps

Data published in #Snapchatโ€™s self-serve tools show that the platformโ€™s advertising audience jumped by a massive 19% in the past three months, reaching a total of 369 million users by July 2019. That translates to an increase of almost 60 million users since April, with growth rates consistent across all age groups.

Itโ€™s not just Snapchatโ€™s data that shows the platform is growing, either. According to App Annie, Snapchat saw a surge in downloads with the release of new #AR filters and its new, faster #Android mobile app, over the past three months.

๐Ÿ”— Read more on DataReportal.
๐Ÿฆ… @PerspectiveIX

โ“ Do you use Snapchat? (add me if you are: perspectiveix)
๐Ÿ“ˆ Facebook Keeps On Growing

Little more than 15 years ago, on February 4, 2004, 19-year old Harvard student Mark Zuckerberg, along with some of his classmates, launched a little website called Thefacebook.

Confined to the Harvard campus at first, after changing its name to just "Facebook" in 2005, the social network was opened to the general public in the fall of 2006, marking the start of one of the most remarkable growth stories in corporate history.

Within three years, the social network added 350 million users and in the summer of 2012 it became the first online service of its kind to reach 1 billion monthly active users. Until today, despite being shrouded in controversy over its (mis)handling of user privacy, #Facebook just keeps on growing. In the past quarter alone, Facebook added 39 million monthly active users, bringing its total user base to an astonishing 2.41 billion.

๐Ÿ”— Read more on Statista.
๐Ÿ”— Read about #Twitter & #Snapchat's 2Q19 growth on yesterday's Pulse.

๐Ÿฆ… @PerspectiveIX
๐Ÿ“‰ Facebook losing the battle for Customer Satisfaction

Pinterest keeps its top place for another year with 80% customer satisfaction rate in 2019, with no changes from 2018.

Snapchat's customer satisfaction rate was measured for the first time (by ASCI) in 2019 at 71%, just below the #SocialMedia average at 72%.

After the #CambridgeAnalytica scandal, it comes as no surprise that #Facebook is still struggling to revive its plummeting reputation, scoring the worst out of all platforms. They were also accused of dispersing disinformation, censoring political speeches and allowing foreign interference in the US 2016 election and Brexit.

#๏ธโƒฃ #Pinterest #Snapchat #Twitter #YouTube #Wikipedia #Instagram #LinkedIn #Tumblr

๐Ÿฆ… @PerspectiveIX
๐Ÿ“ˆ The Real Story is Stories!

And #Facebook is dominating it using the Stories feature in its acqusitions, #Instagram and #WhatsApp, to keep #Snapchat at a pretty safe distance.

๐Ÿฆ… @PerspectiveIX via Socialbakers.

PS. ๐ŸŽ™ @iXRadio is back with a must-listen episode of Hidden Brain about #SocialMedia & how it can cause regrets. Listen here on Telegram.
โ€‹โ€‹๐Ÿ’ƒ U.S. users spend more than $23 million in TikTok since launch

You canโ€™t read tech news for more than a day or two before you come across an article mentioning #TikTok, the newest massive social media network in the world. Its parent company Bytedance acquired musical.ly last year which led to TikTokโ€™s US launch on August 2nd, 2018. Since then, American users have spent $23.1 million on coins and other virtual goods for the TikTok economy.

Since launching in the United States, the market is responsible for 24% of its in-app purchase revenue. This excludes third party app stores found in China ๐Ÿ‡จ๐Ÿ‡ณ.

Looking at current U.S. demographics, we see TikTok reigns supreme in its ability to attract a younger crowd. Almost 50% of its US ๐Ÿ‡บ๐Ÿ‡ธ active users are aged 20 or younger. #Facebook has always skewed older than the newer social apps, but what stands out most is that it shows a slight edge against #Lasso. Facebook created Lasso to be a direct competitor to TikTok, and while it's early, there's room for improvement.

#Instagram #Snapchat

๐Ÿฆ… @PerspectiveIX via Apptopia.
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