She has people begging to buy. But nothing to sell them.
Had a coaching call with a husband-wife team recently that stunned me.
Six private retreats sold out. Corporate clients signing on. One-on-one students buying everything the moment it drops. They even had to extend their retreats from 2 days to 3 because clients wanted more.
Raised prices. Still sold out. Demand growing.
From the outside — a dream business.
But here's what came up on the call.
The husband said: "People want to buy from us all the time. But we have nothing for them to buy."
Think about that.
Their warmest, most loyal buyers — the ones who already experienced them live, loved it, and trust them completely — are sitting there with money in hand.
And there's no next thing to offer them.
Instead, they've been pouring energy into Instagram (wrong audience), Facebook ads (cheap clicks, zero sales), and chasing strangers online...
...while their best buyers wait in silence.
After working with 150+ private clients across 30+ industries, I see this pattern everywhere.
Entrepreneurs chasing traffic while starving their warmest buyers of things to buy.
Hours crafting the perfect ad for someone who's never heard of them.
While ignoring the person who already paid, got results, and is ready for more.
Here's what I asked them:
"Do the people who already love you have something to buy from you right now?"
The answer was no.
That's not a marketing problem. That's a missed opportunity hiding in plain sight.
You don't always need more leads. Sometimes you just need to serve the ones you already have.
We mapped the whole thing out in 30 minutes. No new funnel. No new platform. Just a clearer business model built around what they're already doing.
If you're reading this and realising you might have the same gap — don't let that clarity fade.
You got this.
— Marc
P.S. I'm running a live workshop soon where I'll personally walk you through the same diagnostic I used with this couple — the exact framework I use with private clients paying $5K–$20K+.
Here's what you'll walk away with:
✅ The 6P Lifestyle Business Blueprint diagnostic to find exactly where your business is stuck (hint: it's almost never the thing you think it is)
✅ Your top 3–5 needle movers for the next 90 days — specific to YOUR situation, not a generic checklist
✅ Live hot seat coaching where I diagnose real businesses in real-time (some of the biggest breakthroughs come from watching someone else get coached)
✅ A custom blueprint template you'll keep for life — the same tool I use with every private client
✅ Early preview access to my upcoming book on 10Xing results from any program or workshop
✅ 6 AI-powered business diagnostic prompts so you stay clear long after the session ends
Every month you keep solving the wrong problem is a month of time, money, and energy you can't get back.
Reply "LBB" and I'll send you the details.
Had a coaching call with a husband-wife team recently that stunned me.
Six private retreats sold out. Corporate clients signing on. One-on-one students buying everything the moment it drops. They even had to extend their retreats from 2 days to 3 because clients wanted more.
Raised prices. Still sold out. Demand growing.
From the outside — a dream business.
But here's what came up on the call.
The husband said: "People want to buy from us all the time. But we have nothing for them to buy."
Think about that.
Their warmest, most loyal buyers — the ones who already experienced them live, loved it, and trust them completely — are sitting there with money in hand.
And there's no next thing to offer them.
Instead, they've been pouring energy into Instagram (wrong audience), Facebook ads (cheap clicks, zero sales), and chasing strangers online...
...while their best buyers wait in silence.
After working with 150+ private clients across 30+ industries, I see this pattern everywhere.
Entrepreneurs chasing traffic while starving their warmest buyers of things to buy.
Hours crafting the perfect ad for someone who's never heard of them.
While ignoring the person who already paid, got results, and is ready for more.
Here's what I asked them:
"Do the people who already love you have something to buy from you right now?"
The answer was no.
That's not a marketing problem. That's a missed opportunity hiding in plain sight.
You don't always need more leads. Sometimes you just need to serve the ones you already have.
We mapped the whole thing out in 30 minutes. No new funnel. No new platform. Just a clearer business model built around what they're already doing.
If you're reading this and realising you might have the same gap — don't let that clarity fade.
You got this.
— Marc
P.S. I'm running a live workshop soon where I'll personally walk you through the same diagnostic I used with this couple — the exact framework I use with private clients paying $5K–$20K+.
Here's what you'll walk away with:
✅ The 6P Lifestyle Business Blueprint diagnostic to find exactly where your business is stuck (hint: it's almost never the thing you think it is)
✅ Your top 3–5 needle movers for the next 90 days — specific to YOUR situation, not a generic checklist
✅ Live hot seat coaching where I diagnose real businesses in real-time (some of the biggest breakthroughs come from watching someone else get coached)
✅ A custom blueprint template you'll keep for life — the same tool I use with every private client
✅ Early preview access to my upcoming book on 10Xing results from any program or workshop
✅ 6 AI-powered business diagnostic prompts so you stay clear long after the session ends
Every month you keep solving the wrong problem is a month of time, money, and energy you can't get back.
Reply "LBB" and I'll send you the details.
I had no niche, no offer, no clarity... and clients were already saying yes.
Most people wait until they're "ready" to help people.
That's why most people stay stuck & not make the money they want.
I was coaching a fellow dad recently. Just left his corporate job. Heart of gold.
But he kept going in circles.
"What should I focus on?"
"What's my niche?"
"What if I pick the wrong thing?"
Sound familiar?
So I told him what changed everything for me...
👉 "You don't have to be clear to be useful."
By the time I launched my business, I already had clients ready to buy.
Not because I had a perfect offer. Not because my niche was dialed in.
But because while I was still figuring things out... I was already showing up.
Content. DMs. Free workshops. Real conversations with real people.
Every single one taught me something a course never could.
Because of this:
Clarity doesn't come from thinking. It comes from DOING.
I'm writing this at home with Baby K around.
This business: the one that lets me be home with my wife, be a present dad, and still serve clients — it didn't start with a perfect plan.
It started with me showing up before I felt ready.
So if you're still tweaking, still figuring it out, still not sure...
Good. That's normal.
But don't use that as an excuse to stop helping people.
Your future clients are already watching.
Will they know you exist by the time you're "ready"?
You got this 💙
P.S. If you're in that season right now — clear enough to move but unsure WHERE to focus — I'm running my 6P Lifestyle Business Blueprint Workshop live on Zoom soon.
2.5 hours where I'll personally help you diagnose your real bottleneck, map your next 3-5 moves, and share my best practices from working with 150+ clients across 30+ industries.
You'll also walk away with:
→ Your Custom 6P Lifestyle Business Blueprint template (the same diagnostic I use with private clients paying $5K-$20K+)
→ Early preview access to my upcoming book (before public release)
→ 6 AI-powered business diagnostic prompts you can use for life
Plus live hot seat coaching — where I'll coach attendees on the spot on anything from sales, marketing, strategy, focus, energy, and beliefs.
Comment 'LBB' and I'll send you the details 🤝
Most people wait until they're "ready" to help people.
That's why most people stay stuck & not make the money they want.
I was coaching a fellow dad recently. Just left his corporate job. Heart of gold.
But he kept going in circles.
"What should I focus on?"
"What's my niche?"
"What if I pick the wrong thing?"
Sound familiar?
So I told him what changed everything for me...
👉 "You don't have to be clear to be useful."
By the time I launched my business, I already had clients ready to buy.
Not because I had a perfect offer. Not because my niche was dialed in.
But because while I was still figuring things out... I was already showing up.
Content. DMs. Free workshops. Real conversations with real people.
Every single one taught me something a course never could.
Because of this:
Clarity doesn't come from thinking. It comes from DOING.
I'm writing this at home with Baby K around.
This business: the one that lets me be home with my wife, be a present dad, and still serve clients — it didn't start with a perfect plan.
It started with me showing up before I felt ready.
So if you're still tweaking, still figuring it out, still not sure...
Good. That's normal.
But don't use that as an excuse to stop helping people.
Your future clients are already watching.
Will they know you exist by the time you're "ready"?
You got this 💙
P.S. If you're in that season right now — clear enough to move but unsure WHERE to focus — I'm running my 6P Lifestyle Business Blueprint Workshop live on Zoom soon.
2.5 hours where I'll personally help you diagnose your real bottleneck, map your next 3-5 moves, and share my best practices from working with 150+ clients across 30+ industries.
You'll also walk away with:
→ Your Custom 6P Lifestyle Business Blueprint template (the same diagnostic I use with private clients paying $5K-$20K+)
→ Early preview access to my upcoming book (before public release)
→ 6 AI-powered business diagnostic prompts you can use for life
Plus live hot seat coaching — where I'll coach attendees on the spot on anything from sales, marketing, strategy, focus, energy, and beliefs.
Comment 'LBB' and I'll send you the details 🤝
My client was about to make the #1 mistake that kills sales.
He's meeting a friend tomorrow who wants help with investing.
His plan? Go ALL IN: break down every stock, walk through every strategy, full tactical playbook.
I stopped him.
"You're about to give away the medicine before he even knows he's sick."
Here's what most coaches and consultants get wrong:
They think the way to convert is to overwhelm with value. So they go full tactical: step 1, step 2, click this, do that.
And the person thinks: "Great, I can do this myself."
They try it alone. They fail. And they never come back.
Remember: giving people the full tactical HOW on a single call actually hurts them.
Because one call won't fix their problem. You and I both know that.
But they walk away THINKING it will. So they never get the real support they need.
The most valuable thing you can do is NOT give them everything.
It's to make sure they truly understand what's broken, WHY it matters, and whether they actually want to fix it NOW.
That's the real service.
So here's what I told him to do instead:
Step 1: Diagnose like a doctor.
Dig into their real situation. Goals. Challenges. What's actually going on beneath the surface.
Step 2: Check the urgency.
Before ANY feedback, ask: "Is this something you want to prioritize ASAP? Or is this more of a 'later' thing?"
Simple question. Changes everything. Because even their own "yes, now" reminds them this is urgent.
Step 3: Prescribe WHAT you'd do — not the full HOW.
"I see 3 things that need fixing. Here's what's off and why. If you want, we can work on it together. If not, no problem."
They know exactly what's wrong. Massive value. But you didn't hand over every step for free.
You showed the roadmap. Not the GPS directions.
And before you think that's not generous — most people who get the full tactical dump on a free call never implement it properly anyway. They try, get stuck, give up.
By holding back the HOW, you're not being stingy.
You're making sure they get real help instead of a false sense of "I've got this."
That's how I've done $500K+ in sales from calls that felt like chats between friends. Not some clever closing technique — just actually serving.
As a dad working ~4 hours a day while being home with Baby K... I don't have time for draining pitches.
This is simple, genuine, and it works.
Next call with a potential client:
→ Diagnose the real problem
→ Check if it's urgent for them
→ Show what you'd do — not how
Let them decide. Zero pressure.
Diagnose. Don't prescribe.
You got this 💙
🚨P.S. March 19th — I'm running a live workshop: "Your Next $10K"
The exact campaign I give private clients ($5K-$20K) to generate leads, clients & cash in 90 days.
Full system + scripts & templates + live hot seat coaching + recordings included.
$7. Limited slots.
Reply "10K" and I'll send you the details.
He's meeting a friend tomorrow who wants help with investing.
His plan? Go ALL IN: break down every stock, walk through every strategy, full tactical playbook.
I stopped him.
"You're about to give away the medicine before he even knows he's sick."
Here's what most coaches and consultants get wrong:
They think the way to convert is to overwhelm with value. So they go full tactical: step 1, step 2, click this, do that.
And the person thinks: "Great, I can do this myself."
They try it alone. They fail. And they never come back.
Remember: giving people the full tactical HOW on a single call actually hurts them.
Because one call won't fix their problem. You and I both know that.
But they walk away THINKING it will. So they never get the real support they need.
The most valuable thing you can do is NOT give them everything.
It's to make sure they truly understand what's broken, WHY it matters, and whether they actually want to fix it NOW.
That's the real service.
So here's what I told him to do instead:
Step 1: Diagnose like a doctor.
Dig into their real situation. Goals. Challenges. What's actually going on beneath the surface.
Step 2: Check the urgency.
Before ANY feedback, ask: "Is this something you want to prioritize ASAP? Or is this more of a 'later' thing?"
Simple question. Changes everything. Because even their own "yes, now" reminds them this is urgent.
Step 3: Prescribe WHAT you'd do — not the full HOW.
"I see 3 things that need fixing. Here's what's off and why. If you want, we can work on it together. If not, no problem."
They know exactly what's wrong. Massive value. But you didn't hand over every step for free.
You showed the roadmap. Not the GPS directions.
And before you think that's not generous — most people who get the full tactical dump on a free call never implement it properly anyway. They try, get stuck, give up.
By holding back the HOW, you're not being stingy.
You're making sure they get real help instead of a false sense of "I've got this."
That's how I've done $500K+ in sales from calls that felt like chats between friends. Not some clever closing technique — just actually serving.
As a dad working ~4 hours a day while being home with Baby K... I don't have time for draining pitches.
This is simple, genuine, and it works.
Next call with a potential client:
→ Diagnose the real problem
→ Check if it's urgent for them
→ Show what you'd do — not how
Let them decide. Zero pressure.
Diagnose. Don't prescribe.
You got this 💙
🚨P.S. March 19th — I'm running a live workshop: "Your Next $10K"
The exact campaign I give private clients ($5K-$20K) to generate leads, clients & cash in 90 days.
Full system + scripts & templates + live hot seat coaching + recordings included.
$7. Limited slots.
Reply "10K" and I'll send you the details.
I identified my client's content problem in 30 seconds.
Jumped on a call yesterday with a client who creates content every single day - decent with a few thousand views each month.
YouTube. TikTok. Instagram. The guy is putting in WORK.
But he's frustrated. Growth feels slow. Effort isn't matching results.
So I asked him to pull up his channel & top videos.
Within 10 seconds, the answer was staring right at him.
Top 3? Same thumbnail style. Same type of topic. Same energy.
Everything else? Random experiments. None of them performed.
"Bro... your content is already telling you what works. You're just not listening."
This is one of the most common mistakes I see.
You get a win — a post that pops — and instead of doing MORE of that, you go experiment with something completely different.
Because it feels boring to repeat what worked.
But your audience doesn't think it's boring. Most of them missed your last post anyway.
The people who blow up aren't trying 47 different things. They find what works and repeat it until they build real momentum.
Then they experiment from strength — not desperation.
And one more thing — your content needs two ingredients most people skip:
👉 Implied credibility.
One line, early. "After coaching 200+ people..." or "After 10 years of investing..." Not bragging. Just giving people a reason to stay.
👉 Your X-factor.
The thing that makes YOU different.
Not your credentials — YOU as a person. The way you simplify things. The way you talk like a friend, not a guru. Weave that into everything.
People don't follow you for information. They follow you for YOU.
As a dad creating content while Baby K naps... I don't have time to throw 10 things at the wall. I study what works, repeat the pattern, and let it compound.
Stop chasing new strategies. Start studying what's already worked for you.
You got this 💙
P.S. March 19th — I'm running a live workshop: "Your Next $10K"
The exact campaign I give private clients ($5K-$20K) to generate leads, clients & cash in 4 weeks or less.
Full system + scripts & templates + AI prompts to help you set it up in 20 mins or less + live hot seat coaching + recordings included.
$7. Limited slots.
Reply "10K" and I'll send you the details.
Jumped on a call yesterday with a client who creates content every single day - decent with a few thousand views each month.
YouTube. TikTok. Instagram. The guy is putting in WORK.
But he's frustrated. Growth feels slow. Effort isn't matching results.
So I asked him to pull up his channel & top videos.
Within 10 seconds, the answer was staring right at him.
Top 3? Same thumbnail style. Same type of topic. Same energy.
Everything else? Random experiments. None of them performed.
"Bro... your content is already telling you what works. You're just not listening."
This is one of the most common mistakes I see.
You get a win — a post that pops — and instead of doing MORE of that, you go experiment with something completely different.
Because it feels boring to repeat what worked.
But your audience doesn't think it's boring. Most of them missed your last post anyway.
The people who blow up aren't trying 47 different things. They find what works and repeat it until they build real momentum.
Then they experiment from strength — not desperation.
And one more thing — your content needs two ingredients most people skip:
👉 Implied credibility.
One line, early. "After coaching 200+ people..." or "After 10 years of investing..." Not bragging. Just giving people a reason to stay.
👉 Your X-factor.
The thing that makes YOU different.
Not your credentials — YOU as a person. The way you simplify things. The way you talk like a friend, not a guru. Weave that into everything.
People don't follow you for information. They follow you for YOU.
As a dad creating content while Baby K naps... I don't have time to throw 10 things at the wall. I study what works, repeat the pattern, and let it compound.
Stop chasing new strategies. Start studying what's already worked for you.
You got this 💙
P.S. March 19th — I'm running a live workshop: "Your Next $10K"
The exact campaign I give private clients ($5K-$20K) to generate leads, clients & cash in 4 weeks or less.
Full system + scripts & templates + AI prompts to help you set it up in 20 mins or less + live hot seat coaching + recordings included.
$7. Limited slots.
Reply "10K" and I'll send you the details.
$2,300 from saying "hi."
No pitch. No script. No funnel. Just... hi.
My client — multiple six figures generated in her business,
120K+ views last month — started posting fashion review videos. Fun, energetic, zero hard-selling. Just being herself.
One day, she decided to go through the list of people who liked her posts but never commented.
She messaged them. Not to sell. Just to say thanks.
"Hey! Thanks for supporting my posts."
That's it.
One woman replied: "Actually... I need to reset my body."
My client said: "Oh. You're talking to the right person."
$2,300 package. Closed on the phone. Done.
But here's the part nobody talks about:
That woman told her... "You just popped up in my feed right when I needed you. I've been silently watching your content for weeks."
WEEKS.
She consumed the content. Built trust. Just never said anything. Until my client said hi.
Most coaches and consultants are sitting on a goldmine of warm leads right now and don't even know it.
People who like your posts but never comment. People who watch your stories but never reply. People who've been silently following for months.
They're not cold leads. They're warm leads waiting for permission to raise their hand.
And sometimes, all it takes is a simple "hi" to open that door.
So tonight, go through your likes. Pick 10 people. Say thanks.
You might be surprised what comes back.
Or even lead to 4-5 figures in additional sales.
You got this.
P.S. This exact outreach approach is what I teach step-by-step in my "Your First $10K" workshop. No scripts that feel gross. No tactics that make you cringe. Just genuine conversations that lead to real clients. 1,200+ clients served. $6M+ in combined results. Reply "10K" if you want access.
No pitch. No script. No funnel. Just... hi.
My client — multiple six figures generated in her business,
120K+ views last month — started posting fashion review videos. Fun, energetic, zero hard-selling. Just being herself.
One day, she decided to go through the list of people who liked her posts but never commented.
She messaged them. Not to sell. Just to say thanks.
"Hey! Thanks for supporting my posts."
That's it.
One woman replied: "Actually... I need to reset my body."
My client said: "Oh. You're talking to the right person."
$2,300 package. Closed on the phone. Done.
But here's the part nobody talks about:
That woman told her... "You just popped up in my feed right when I needed you. I've been silently watching your content for weeks."
WEEKS.
She consumed the content. Built trust. Just never said anything. Until my client said hi.
Most coaches and consultants are sitting on a goldmine of warm leads right now and don't even know it.
People who like your posts but never comment. People who watch your stories but never reply. People who've been silently following for months.
They're not cold leads. They're warm leads waiting for permission to raise their hand.
And sometimes, all it takes is a simple "hi" to open that door.
So tonight, go through your likes. Pick 10 people. Say thanks.
You might be surprised what comes back.
Or even lead to 4-5 figures in additional sales.
You got this.
P.S. This exact outreach approach is what I teach step-by-step in my "Your First $10K" workshop. No scripts that feel gross. No tactics that make you cringe. Just genuine conversations that lead to real clients. 1,200+ clients served. $6M+ in combined results. Reply "10K" if you want access.
7 years ago, I listed a bucket list item that had nothing to do with revenue.
I wanted to mentor young people: the driven ones who had that fire before the world tells them to "be realistic."
The folks in this photo? All under 20. They're my clients AND they're also the ones helping me shoot + edit my videos.
The cool thing is...
Some of them started from absolute scratch just months go, but have generated thousands of dollars since.
In fact, they're getting engaged by business owners doing 6 to 7 figures too (one just got promoted too!).
In fact, someone else who joined me at 19 (not in the photo) is now consistently doing multiple 5-figures a month and living life on his own terms as well.
Know what I think made the difference for all of them?
✅ They stopped thinking about themselves.
I know it sounds weird as when you're starting out, everything in your head is "I need clients, I need money, I need results."
But I kept telling them the same thing: forget about you for a second. Think about the person in front of you.
→ What do they actually need?
→ What's their day like?
→ What are they struggling with?
→ How are they feeling?
Because when you genuinely care more about the other person than your own bank account...you start seeing things you'd never see otherwise.
You offer better. You deliver better. You show up different.
And people can feel that.
It's why these kids can close four to five figures from scratch.
It's also why I can sit in a room with folks 5-20 years older than me, in industries I've never worked in, and still help them move forward.
Because I'm not trying to be the smartest person in the room. I'm trying to understand the person in front of me.
That's a key reason why I'm able to build a business to take care of my family in 20 hours a week.
But watching young people hit numbers that would make most adults envious with results I'd never dreamed of at my age..
This is the stuff that lights me up.
I wasted years & tens of thousands making mistakes nobody warned me about. If I can help even a few of them skip that... that's enough for me.
I'm grateful I get to do both.
Remember:
✅ It all starts by caring for the other party more than yourself.
You got this.
#MasterImplementers
P.S. If you're a coach, consultant, or service provider who wants to learn how genuine conversations turn into real paying clients... no sleazy scripts, no tactics that make you cringe: I walk through this step-by-step in my "Your First $10K" workshop. 1,200+ clients served. $6M+ in combined results.
Reply "10K" and I'll send you the details.
I wanted to mentor young people: the driven ones who had that fire before the world tells them to "be realistic."
The folks in this photo? All under 20. They're my clients AND they're also the ones helping me shoot + edit my videos.
The cool thing is...
Some of them started from absolute scratch just months go, but have generated thousands of dollars since.
In fact, they're getting engaged by business owners doing 6 to 7 figures too (one just got promoted too!).
In fact, someone else who joined me at 19 (not in the photo) is now consistently doing multiple 5-figures a month and living life on his own terms as well.
Know what I think made the difference for all of them?
✅ They stopped thinking about themselves.
I know it sounds weird as when you're starting out, everything in your head is "I need clients, I need money, I need results."
But I kept telling them the same thing: forget about you for a second. Think about the person in front of you.
→ What do they actually need?
→ What's their day like?
→ What are they struggling with?
→ How are they feeling?
Because when you genuinely care more about the other person than your own bank account...you start seeing things you'd never see otherwise.
You offer better. You deliver better. You show up different.
And people can feel that.
It's why these kids can close four to five figures from scratch.
It's also why I can sit in a room with folks 5-20 years older than me, in industries I've never worked in, and still help them move forward.
Because I'm not trying to be the smartest person in the room. I'm trying to understand the person in front of me.
That's a key reason why I'm able to build a business to take care of my family in 20 hours a week.
But watching young people hit numbers that would make most adults envious with results I'd never dreamed of at my age..
This is the stuff that lights me up.
I wasted years & tens of thousands making mistakes nobody warned me about. If I can help even a few of them skip that... that's enough for me.
I'm grateful I get to do both.
Remember:
✅ It all starts by caring for the other party more than yourself.
You got this.
#MasterImplementers
P.S. If you're a coach, consultant, or service provider who wants to learn how genuine conversations turn into real paying clients... no sleazy scripts, no tactics that make you cringe: I walk through this step-by-step in my "Your First $10K" workshop. 1,200+ clients served. $6M+ in combined results.
Reply "10K" and I'll send you the details.
"Reach out to me" is killing your business (and you don't even know it)
One of my clients is a life coach & former corporate leader with decades of experience. Sharp. Credible. Great at what he does.
But when I reviewed his LinkedIn, I noticed something that was quietly killing his results.
A lot of posts ended with: "Reach out to me if you want to explore this further."
Sounds reasonable, right?
It's actually one of the worst calls to action you can use.
Because "reach out" is a massive commitment from a stranger's point of view.
They have to decide to message you, think about what to say, feel vulnerable about initiating, and hope they don't get a hard pitch in return.
Most people — even the ones who are genuinely interested — will just scroll past.
Compare that to: "I created a free guide on [specific outcome]. Comment 'GUIDE' and I'll send it to you."
One is a big yes. The other is a tiny yes.
And tiny yeses are how you actually build a pipeline.
==
When I broke this down for him, he pushed back. He didn't want to come across as salesy or self-promotional.
I get that. Most coaches and consultants feel the same way — and honestly, I respect it. Nobody wants to be that person who turns every post into a pitch.
But here's what I told him: promoting yourself doesn't have to mean selling hard. You just do it in a way that makes sense for YOU.
Some people are comfortable with direct offers. Some prefer a soft invite at the end. Some just want to point people to a free resource.
✅ All of those work — as long as the next step is clear and easy to say yes to.
The mistake isn't promoting. The mistake is throwing away an entire strategy just because one part of it feels uncomfortable.
That's like saying "I don't like squats" and then never going to the gym again.
==
So I asked him one question: "Do you want a self-sustainable FOLLOWER system or a self-sustainable LEADS system?"
He paused. "Leads. I want people to at least have the smallest step towards working with me."
That changed the entire conversation.
Here's what I advised for every post:
✅ One line of credibility — who he's helped or what he's done, without bragging
✅ A clear outcome — what the reader will get, not just what he's talking about
✅ A simple next step — something so easy to say yes to that it feels like a no-brainer
Not "reach out." Not "DM me." Not "let's connect."
A specific, low-barrier action that starts the relationship.
After working with 150+ clients across 30+ industries, this is one of the most common mistakes I see — especially from people who are genuinely good at what they do.
They pour value into their content but leave money on the table at the very end because their CTA asks for too much, too soon.
You don't need a bigger audience. You don't need more content.
You might just need to fix the last two lines of every post you write.
==
P.S. This is one of the exact frameworks I walk through in my upcoming Your Next $10K Workshop on March 19th — how to turn your content, conversations, and outreach into a system that actually generates leads and clients consistently.
If you want the full campaign, scripts, templates, and live coaching on YOUR specific situation — comment '10K' and I'll send you the details.
You got this 💙
One of my clients is a life coach & former corporate leader with decades of experience. Sharp. Credible. Great at what he does.
But when I reviewed his LinkedIn, I noticed something that was quietly killing his results.
A lot of posts ended with: "Reach out to me if you want to explore this further."
Sounds reasonable, right?
It's actually one of the worst calls to action you can use.
Because "reach out" is a massive commitment from a stranger's point of view.
They have to decide to message you, think about what to say, feel vulnerable about initiating, and hope they don't get a hard pitch in return.
Most people — even the ones who are genuinely interested — will just scroll past.
Compare that to: "I created a free guide on [specific outcome]. Comment 'GUIDE' and I'll send it to you."
One is a big yes. The other is a tiny yes.
And tiny yeses are how you actually build a pipeline.
==
When I broke this down for him, he pushed back. He didn't want to come across as salesy or self-promotional.
I get that. Most coaches and consultants feel the same way — and honestly, I respect it. Nobody wants to be that person who turns every post into a pitch.
But here's what I told him: promoting yourself doesn't have to mean selling hard. You just do it in a way that makes sense for YOU.
Some people are comfortable with direct offers. Some prefer a soft invite at the end. Some just want to point people to a free resource.
✅ All of those work — as long as the next step is clear and easy to say yes to.
The mistake isn't promoting. The mistake is throwing away an entire strategy just because one part of it feels uncomfortable.
That's like saying "I don't like squats" and then never going to the gym again.
==
So I asked him one question: "Do you want a self-sustainable FOLLOWER system or a self-sustainable LEADS system?"
He paused. "Leads. I want people to at least have the smallest step towards working with me."
That changed the entire conversation.
Here's what I advised for every post:
✅ One line of credibility — who he's helped or what he's done, without bragging
✅ A clear outcome — what the reader will get, not just what he's talking about
✅ A simple next step — something so easy to say yes to that it feels like a no-brainer
Not "reach out." Not "DM me." Not "let's connect."
A specific, low-barrier action that starts the relationship.
After working with 150+ clients across 30+ industries, this is one of the most common mistakes I see — especially from people who are genuinely good at what they do.
They pour value into their content but leave money on the table at the very end because their CTA asks for too much, too soon.
You don't need a bigger audience. You don't need more content.
You might just need to fix the last two lines of every post you write.
==
P.S. This is one of the exact frameworks I walk through in my upcoming Your Next $10K Workshop on March 19th — how to turn your content, conversations, and outreach into a system that actually generates leads and clients consistently.
If you want the full campaign, scripts, templates, and live coaching on YOUR specific situation — comment '10K' and I'll send you the details.
You got this 💙
"This other person's oranges are better."
That's what my client's mum said after she brought home oranges for her parents. A stranger's oranges. Better than hers.
If you're Asian, you felt that.
She came to our call wanting scripts and tactics to communicate with her mum better. I didn't give her any of that.
Instead, I asked her one question — and it stopped her cold.
The anger didn't disappear. But something shifted. And she could finally breathe.
What I realised after that call changed how I show up for every client, every conversation, and honestly... in my marriage too.
Click here to read the full post: https://www.facebook.com/share/p/1CfsQv6kee/
That's what my client's mum said after she brought home oranges for her parents. A stranger's oranges. Better than hers.
If you're Asian, you felt that.
She came to our call wanting scripts and tactics to communicate with her mum better. I didn't give her any of that.
Instead, I asked her one question — and it stopped her cold.
The anger didn't disappear. But something shifted. And she could finally breathe.
What I realised after that call changed how I show up for every client, every conversation, and honestly... in my marriage too.
Click here to read the full post: https://www.facebook.com/share/p/1CfsQv6kee/
My client generated 6 figures... and was still solving the wrong problem.
For context, he has built a six-figure coaching business while running another business and being a busy dad.
He has been posting content, running webinars, and showing up in a Facebook group full of his ideal prospects every single week.
So when he told me his biggest problem was leads, I believed him. For about 30 seconds.
Then I asked one question.
"Who signed up recently and where did they come from?"
Turns out, a woman who just became a paying client told him that inside the same Facebook group he had been posting in, the other members were already talking about him privately.
"Do you watch his videos?"
"Do you read his posts?"
They were recommending him by name in conversations he was never part of. And he had no idea.
I told him straight. Your problem is not leads. You have no system to activate the attention you already have. You are sitting on warm prospects who are one conversation away from paying you. You just have not opened the door yet.
So we mapped out three moves on the spot:
1️⃣ Optimize his content so the right people find him faster and his credibility compounds even when he is not online.
2️⃣ Sharpen his workshop angles so his conversion events become more attractive and more people actually show up.
3️⃣ Create a simple tool he can give away to get more small yeses from people already watching — without it feeling like a sales pitch.
By the end of the call, he did not need more leads. He needed to start conversations with the ones he already had.
After working with 1,200+ folks across almost every industry, I can tell you this happens all the time.
Someone comes in convinced the problem is leads, or content, or pricing. And the real constraint is something they never even considered.
✅ Diagnose before you prescribe.
The wrong diagnosis will cost you 6 months of effort on a problem that was never the real problem.
When you only have about four hours a day to run your business because you want to be home with Baby K and your wife, every single coaching call has to count.
That is why I always diagnose first: I do not have time to let my clients waste months on the wrong problem.
Neither should you.
You got this.
P.S. If you are a coach, consultant, or service provider who wants to consistently hit $10K+ months without chasing clients or burning out, this is what I built my "Your First $10K" Workshop for.
I personally walk you through the exact system I use to get leads, start conversations, and close clients — then I diagnose YOUR business live on the spot.
→ My complete outreach + content playbook (the same system my client above uses)
→ Conversation scripts that convert without feeling salesy
→ AI tools to cut your content and outreach time to minutes
→ Live hot seat coaching where I map the plan to YOUR situation
→ Full recordings, templates, and a custom blueprint you can execute immediately
1,200+ clients served. $6M+ in combined results.
Reply "10K" and I will send you the details.
For context, he has built a six-figure coaching business while running another business and being a busy dad.
He has been posting content, running webinars, and showing up in a Facebook group full of his ideal prospects every single week.
So when he told me his biggest problem was leads, I believed him. For about 30 seconds.
Then I asked one question.
"Who signed up recently and where did they come from?"
Turns out, a woman who just became a paying client told him that inside the same Facebook group he had been posting in, the other members were already talking about him privately.
"Do you watch his videos?"
"Do you read his posts?"
They were recommending him by name in conversations he was never part of. And he had no idea.
I told him straight. Your problem is not leads. You have no system to activate the attention you already have. You are sitting on warm prospects who are one conversation away from paying you. You just have not opened the door yet.
So we mapped out three moves on the spot:
1️⃣ Optimize his content so the right people find him faster and his credibility compounds even when he is not online.
2️⃣ Sharpen his workshop angles so his conversion events become more attractive and more people actually show up.
3️⃣ Create a simple tool he can give away to get more small yeses from people already watching — without it feeling like a sales pitch.
By the end of the call, he did not need more leads. He needed to start conversations with the ones he already had.
After working with 1,200+ folks across almost every industry, I can tell you this happens all the time.
Someone comes in convinced the problem is leads, or content, or pricing. And the real constraint is something they never even considered.
✅ Diagnose before you prescribe.
The wrong diagnosis will cost you 6 months of effort on a problem that was never the real problem.
When you only have about four hours a day to run your business because you want to be home with Baby K and your wife, every single coaching call has to count.
That is why I always diagnose first: I do not have time to let my clients waste months on the wrong problem.
Neither should you.
You got this.
P.S. If you are a coach, consultant, or service provider who wants to consistently hit $10K+ months without chasing clients or burning out, this is what I built my "Your First $10K" Workshop for.
I personally walk you through the exact system I use to get leads, start conversations, and close clients — then I diagnose YOUR business live on the spot.
→ My complete outreach + content playbook (the same system my client above uses)
→ Conversation scripts that convert without feeling salesy
→ AI tools to cut your content and outreach time to minutes
→ Live hot seat coaching where I map the plan to YOUR situation
→ Full recordings, templates, and a custom blueprint you can execute immediately
1,200+ clients served. $6M+ in combined results.
Reply "10K" and I will send you the details.
If you're feeling intimidated by all the AI tools, a non-coder like me, still mostly using ChatGPT but interested to maximise your use of AI further, I wrote this for you 👇
Click here for my honest thoughts (I don't really like Claude).
Click here for my honest thoughts (I don't really like Claude).
He was making 50 calls a week and barely booking any appointments.
This isn't some beginner who just started yesterday. He's a real estate professional doing multiple six figures, sharp, driven, puts in the work without anyone telling him to.
Two hours blocked every morning for outreach. Every lead tracked. Every follow-up sent manually.
And still... crickets.
So on our call, I asked him something simple.
"Walk me through exactly what you say when someone shows interest. Word for word."
He started talking, and within 30 seconds, I found it.
His invitation was vague. Something like "I can show you how we can leverage this opportunity" and "Let me walk you through what we can do."
Problem is: it sounds like every other pitch these people heard this week. There's nothing specific enough to make someone stop and think "I actually need this."
And this is something I've noticed across 2,200+ coaching calls: the people who struggle with bookings are rarely lazy.
They're usually the hardest workers in the room. The issue isn't effort. It's the words they're using.
Volume without precision is just noise.
So we changed one thing. Not his schedule or "mindset". Just his invitation.
👉 We rewrote the script around a specific outcome with a clear time commitment.
Instead of "let me show you what we can do," it became something like: "I'll map out your top 3 factors to consider before your next investment — takes 15 minutes and you walk away with a clear game plan whether we work together or not."
Same guy. Same leads. Same number of calls. But now the person on the other end actually knows what they're getting and exactly how long it takes. That's what makes them say yes.
👉 We added a follow-up asset he sends right after the initial conversation.
A short video explaining his framework. Takes five minutes to record once, then it works for him forever. Builds trust and credibility between the phone call and the appointment — so prospects show up warm instead of skeptical.
I do something similar in my own business. I've got a simple pre-recorded video that does the heavy lifting before any call even starts.
My wife and Baby K are usually right next door while it's running.
That's the kind of system I built my business around — things that work even when I'm not working.
👉 Use AI to create personalized follow-up materials in minutes.
After each call, he takes a quick voice note, pastes the summary into AI, and gets a custom one-page breakdown he can send to the prospect. Three minutes of work.
Makes him look like the most prepared person they've ever spoken to — because he is.
If you're someone who's putting in the reps but not seeing the results you deserve, I want you to hear this clearly: you don't need to grind harder. You might just need to change the words.
Your effort isn't the problem. Your script might be.
You got this 💙
P.S. If you want the exact outreach scripts, invitation frameworks, and AI follow-up prompts that I've personally used across 150+ clients and 30+ industries to help generate $6M+ in combined results...
I'm running a live Your Next $10K Workshop on March 19th — where I walk you through the complete campaign system to generate leads, clients, and cash in the next 90 days.
You'll get:
→ My proven scripts and templates so you know exactly what to say (and when)
→ AI prompts that turn hours of follow-up work into minutes
→ A full client acquisition campaign you can launch within 7 days
→ Live hot-seat coaching where I diagnose YOUR situation and map your top 3-5 moves
All for $7. One evening. No fluff.
Reply 10K" and I'll send you the details 🤝
This isn't some beginner who just started yesterday. He's a real estate professional doing multiple six figures, sharp, driven, puts in the work without anyone telling him to.
Two hours blocked every morning for outreach. Every lead tracked. Every follow-up sent manually.
And still... crickets.
So on our call, I asked him something simple.
"Walk me through exactly what you say when someone shows interest. Word for word."
He started talking, and within 30 seconds, I found it.
His invitation was vague. Something like "I can show you how we can leverage this opportunity" and "Let me walk you through what we can do."
Problem is: it sounds like every other pitch these people heard this week. There's nothing specific enough to make someone stop and think "I actually need this."
And this is something I've noticed across 2,200+ coaching calls: the people who struggle with bookings are rarely lazy.
They're usually the hardest workers in the room. The issue isn't effort. It's the words they're using.
Volume without precision is just noise.
So we changed one thing. Not his schedule or "mindset". Just his invitation.
👉 We rewrote the script around a specific outcome with a clear time commitment.
Instead of "let me show you what we can do," it became something like: "I'll map out your top 3 factors to consider before your next investment — takes 15 minutes and you walk away with a clear game plan whether we work together or not."
Same guy. Same leads. Same number of calls. But now the person on the other end actually knows what they're getting and exactly how long it takes. That's what makes them say yes.
👉 We added a follow-up asset he sends right after the initial conversation.
A short video explaining his framework. Takes five minutes to record once, then it works for him forever. Builds trust and credibility between the phone call and the appointment — so prospects show up warm instead of skeptical.
I do something similar in my own business. I've got a simple pre-recorded video that does the heavy lifting before any call even starts.
My wife and Baby K are usually right next door while it's running.
That's the kind of system I built my business around — things that work even when I'm not working.
👉 Use AI to create personalized follow-up materials in minutes.
After each call, he takes a quick voice note, pastes the summary into AI, and gets a custom one-page breakdown he can send to the prospect. Three minutes of work.
Makes him look like the most prepared person they've ever spoken to — because he is.
If you're someone who's putting in the reps but not seeing the results you deserve, I want you to hear this clearly: you don't need to grind harder. You might just need to change the words.
Your effort isn't the problem. Your script might be.
You got this 💙
P.S. If you want the exact outreach scripts, invitation frameworks, and AI follow-up prompts that I've personally used across 150+ clients and 30+ industries to help generate $6M+ in combined results...
I'm running a live Your Next $10K Workshop on March 19th — where I walk you through the complete campaign system to generate leads, clients, and cash in the next 90 days.
You'll get:
→ My proven scripts and templates so you know exactly what to say (and when)
→ AI prompts that turn hours of follow-up work into minutes
→ A full client acquisition campaign you can launch within 7 days
→ Live hot-seat coaching where I diagnose YOUR situation and map your top 3-5 moves
All for $7. One evening. No fluff.
Reply 10K" and I'll send you the details 🤝
Someone commented "AI slop" on my post earlier today.
...and I personally feel he might be right.
But I'll continue to share content because of a very simple reason.
Check it out here: https://www.facebook.com/share/p/1Ms6gWxpTC/
...and I personally feel he might be right.
But I'll continue to share content because of a very simple reason.
Check it out here: https://www.facebook.com/share/p/1Ms6gWxpTC/
She earns 5 figures a month, works from anywhere in the world but struggled to launch a $10 workshop.
Client call last week. She had the content, the audience, the skills. Everything lined up. But she couldn't pull the trigger on her first workshop.
So I asked: "What are you actually afraid of?"
"Being seen as a beginner."
This is something I notice across 2,200+ coaching call: the identity that built your success is often the exact one keeping you stuck at the next level.
Her "polished, put-together" identity crushed it in the remote world. But building something from scratch? That requires a completely different version of you — the scrappy, imperfect one willing to look silly on Zoom for a $10 ticket.
And that version was being blocked by an older one whispering: "This isn't up to your standard."
I told her what I remind myself constantly as a stay-at-home dad running a business in ~4 hours a day:
You don't have to kill the old identity. You just have to stop letting it drive the car for every season.
3 things I coached her on:
👉 Stop optimizing, start publishing.
Your first workshop will never meet the "polished" version's standards. That's the point. You're building a new muscle — give yourself the same grace you'd give a first-timer at the gym.
👉 Shift from "how do I look?" to "how can I help?"
I've run workshops that were 80% imperfect but 100% focused on the audience — and those converted better than polished ones where I was in my own head.
👉 Name the identity blocking you — out loud.
When you can say "that's my perfectionist talking, not my entrepreneur," you have a choice instead of a prison.
She messaged me two days later. Workshop date is set. Nothing changed about her strategy — only which version of herself she gave permission to lead.
You got this 💙
P.S. If you're a coach, consultant, or service provider who keeps getting stuck at the starting line — this is exactly what I work through with private clients.
On March 19th, I'm running "Your Next $10K" — the exact client acquisition campaign to generate leads and clients in 4 weeks or less.
→ Full system built across 1,200+ clients and $6M+ in results
→ Scripts, templates & AI installers to set up in 20 mins or less
→ Live hot seat coaching on YOUR situation
→ Recordings included
$7. Limited slots.
Comment "10K" and I'll send you the details 🤝
Client call last week. She had the content, the audience, the skills. Everything lined up. But she couldn't pull the trigger on her first workshop.
So I asked: "What are you actually afraid of?"
"Being seen as a beginner."
This is something I notice across 2,200+ coaching call: the identity that built your success is often the exact one keeping you stuck at the next level.
Her "polished, put-together" identity crushed it in the remote world. But building something from scratch? That requires a completely different version of you — the scrappy, imperfect one willing to look silly on Zoom for a $10 ticket.
And that version was being blocked by an older one whispering: "This isn't up to your standard."
I told her what I remind myself constantly as a stay-at-home dad running a business in ~4 hours a day:
You don't have to kill the old identity. You just have to stop letting it drive the car for every season.
3 things I coached her on:
👉 Stop optimizing, start publishing.
Your first workshop will never meet the "polished" version's standards. That's the point. You're building a new muscle — give yourself the same grace you'd give a first-timer at the gym.
👉 Shift from "how do I look?" to "how can I help?"
I've run workshops that were 80% imperfect but 100% focused on the audience — and those converted better than polished ones where I was in my own head.
👉 Name the identity blocking you — out loud.
When you can say "that's my perfectionist talking, not my entrepreneur," you have a choice instead of a prison.
She messaged me two days later. Workshop date is set. Nothing changed about her strategy — only which version of herself she gave permission to lead.
You got this 💙
P.S. If you're a coach, consultant, or service provider who keeps getting stuck at the starting line — this is exactly what I work through with private clients.
On March 19th, I'm running "Your Next $10K" — the exact client acquisition campaign to generate leads and clients in 4 weeks or less.
→ Full system built across 1,200+ clients and $6M+ in results
→ Scripts, templates & AI installers to set up in 20 mins or less
→ Live hot seat coaching on YOUR situation
→ Recordings included
$7. Limited slots.
Comment "10K" and I'll send you the details 🤝
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