This is how Instacart got exposed accessing your personal data to algorithmically adjust grocery store prices based on each person (dynamic pricing)

The investigators at More Perfect Union say this is starting to happen everywhere and needs to be regulated

“Five months of digging, what we found is bigger than Instacart. Yes, inflation is real, but something else has been pushing prices higher this whole time.

There's a system, one that grocery stores and tech companies built together. It learns from every purchase. It's not just online, it's in the physical stores you walk into. With the primary goal, maximize profit.

Here's how we uncovered it, how it's turning the grocery business into a gold mine, and why, without regulation, your grocery bill may keep climbing no matter what happens with inflation”

The held an experiment with a bunch of people in a room, everyone ordered the same 20 items to the same address. Each one from their personal phone. The app Instacart gave everyone different prices

After researching they found 3 different prices were available for everyday items like cereal, adjusted based on your data

After being caught Instacart denied they were using dynamic pricing but announced they were no longer going to adjust prices based on data

But that’s one company, this video goes into great detail showing it’s coming everywhere. –Wall Street Apes on X (18 min, 26 sec)

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