ኮፒራይቲንግ ምንድን ነው? (የህይወቴን የለወጠው skill)

ኮፒራይቲንግ በቃላት ሰዎችን እርምጃ እንዲወስዱ ማሳመን ነው—መግዛት፣ መንካት፣ መደወል ወይም መልስ መስጠት። በጽሑፍ ውስጥ ያለ ሽያጭ ነው።

ቀደም ሲል እኔም እንደ Social media manager: ብዙ ፖስቶች አዘጋጅ ነበር፣ Engagement ጥሩ ነው::

ነገር ግን ሽያጭ እንደፈለኩት አልነበረም።

“ሽያጭ እንዴት አመጣለው?” ብዬ እራሴን እጠይቅ ነበር።

ከዚያ ኮፒራይቲንግን አገኘሁ። ያ ትልቅ ዕድል ነበር —እኔ ቀላል ፖስተርብቻ ሳልሆን ሰው ማሳመን እንደምችል ተረዳሁ።

ይህ Skill የገንዘብ ችግራቺንን ይለውጣል።

ከተማርነው፣ በእርግጠኝ ለገንዘብ መጨነቅ እንተዋለን።

ኮፒራይቲንግ በቃላት ብቻ ገቢያችንን ማሳደግ የሚንችልበት ኃይል ነው።

ይህን skill በፍጥነት መማር ትፈልጋለህ? Like ባማረግ አሳውቀኝ!

ለእያንዳንዱ ቢዝነስ Value ladder እና የሽያጭ ሂደት (sales funnel) ለምን ያስፈልጋል?


ኦንላይን ቢዝነስ እየሰራህ ከሆነ ይህ ሁሉንም ነገር ይለውጣል።
አብዛኞቻችን በመጀመሪያ በጣም ውድ አገልግሎታችንን ለመሸጥ እንሞክራለን። ትልቅ ስህተት ነው።

በመጀመሪያ ማወቅ ያለብን ነገር፡
ማንን በማገልገል እንፈልጋለን?
የት እናገኛቸዋለን?
ምን አይነት ዝቅተኛ አገልግሎት ይስባቸዋል?
ከዚያም ወዴት እንመራቸዋለን? የሚሉት ናቸው

ይህ እሴት ዎይም value Ladder ነው፡
1. መጀመሪያ ወጥመድ(የማይቋቋም free or ዝቅተኛ ዋጋ ያለው አገልግሎት) →
2.መሃል ላይ (መካከለኛ ማለትም ከመጀመሪያው በዋጋም በ value የሚበልጥ አገልግሎት) →
3.በመጨረሻ ከፍተኛ ዋጋ ያላቸው ፕሪሚየም አገልግሎቶች እናረጋለን።

ነገር ግን እዚህ ጋር እንዴት ሰዎችን በደረጃዎቹ ዎይም ladder ላይ እናሸጋግራለን?

ይህ የሽያጭ ሂደት ዎይም sales funnel ሥራ ነው።

የሽያጭ ሂደት ምን እንደሚመስል እናያለን።

ከተመቻቹ ላይክ አርጉ!

6 copywriting formulas for writing effective ads:

Share this ♻️

Write to me ➡️ HELP ME, which challenge annoys you the most, and I will help you answer it

Bad copywriting Vs Great copywriting:

4 freedoms every founder needs:

1. Freedom of time
2. Freedom of money
3. Freedom of location
4. Freedom of purpose

your content strategy? You should post:

- whatever you’re nerdy about
- whatever you learned
- whatever you're building

You’re too expensive” is the easiest objection to close (if you say this) 👇

Most salespeople panic and immediately defend their price or offer a discount.

Both kill the deal.

Here’s the 4-step framework that actually closes:

🎯 Step 1: Remove their defense mechanism

Say: “You’re right, it is expensive.”

This disarms them instantly. They expect you to argue. When you don’t, their guard drops and real conversation begins.

🎯 Step 2: Clarify what “expensive” actually means

Ask: “When you say expensive, what specifically are you comparing it to?”

Most salespeople assume they know the objection and start handling it immediately.

Big mistake.

You need to understand what’s driving their hesitation before you can address it.

They’ll usually reveal: “I found someone charging half your rate.”

🎯 Step 3: Reframe the decision

Ask: “Fair enough. Is your priority getting the cheapest option, or is it actually solving the problem and getting results?”

This shifts the conversation from price comparison to outcome comparison.

They’ll respond: “We want results, but at a reasonable cost.”

🎯 Step 4: Make them choose between cheap and effective

Say: “I completely understand. Here’s what it comes down to - what’s riskier? Investing more now to solve this permanently? Or going cheaper, having the problem persist, and staying exactly where you are today? Most people learn the hard way that buying cheap means buying twice.”

What just changed:

You didn’t justify your price. You made them justify choosing the cheaper option.

You didn’t defend your value. You made them question whether saving money is worth staying stuck.

The moment you defend your price, you’ve lost. Make them defend choosing cheap instead 💰

Close through price objections -

Winning starts long before the match.

It starts with obsession.
With deciding who you’re going to be…
and then training like it’s already true.