Embr is a blockchain-powered startup on the Binance Smart Chain network founded in September, 2021, by Andrew Cunningham, Jason Dominique, Eli Popovich and James Hunt.
In November, 2021, Embr successfully raised 2.3M USD in seed funding through the $EMBR token presales to build an ecosystem/platform that empowers entrepreneurs and businesses to be able to easily integrate Web3 blockchain technology into their business models, while enabling mass adoption through frictionless DeFi tools.
Web3 and DeFi are revolutionary progressions of decentralized technology currently locked behind a steep, unforgiving learning curve that intimidates DeFi-newbies and the curious from joining the movement. Embr aims to make Web3 significantly easier to access through end-to-end, user-focused products and services.
Holders will gain unique perks and benefits throughout the product suite Embr has in the works. Additionally, Embr Checkout will feed into a buyback program of the token and a charity fund controlled by a DAO made up of the EMBR holders.
Embr is your gateway to a decentralized world.
In November, 2021, Embr successfully raised 2.3M USD in seed funding through the $EMBR token presales to build an ecosystem/platform that empowers entrepreneurs and businesses to be able to easily integrate Web3 blockchain technology into their business models, while enabling mass adoption through frictionless DeFi tools.
Web3 and DeFi are revolutionary progressions of decentralized technology currently locked behind a steep, unforgiving learning curve that intimidates DeFi-newbies and the curious from joining the movement. Embr aims to make Web3 significantly easier to access through end-to-end, user-focused products and services.
Holders will gain unique perks and benefits throughout the product suite Embr has in the works. Additionally, Embr Checkout will feed into a buyback program of the token and a charity fund controlled by a DAO made up of the EMBR holders.
Embr is your gateway to a decentralized world.
As crypto veterans and enthusiasts, Jason Dominique (CEO), James Hunt (CTO), Eli Popovich (COO), and Andrew Cunningham (CPO) launched Embr in September 2021 with a simple vision:
Make Web3 feel like Web2.
Our mission is to solve problems that hinder the mass adoption of blockchain technology, specifically in the DeFi space. Embr’s products and services aim to make buying and using tokens more user-friendly and accessible by reducing the learning curve, risk of losing assets, and the complexity of using decentralized infrastructure, thus facilitating the mass adoption of blockchain technology.
Make Web3 feel like Web2.
Our mission is to solve problems that hinder the mass adoption of blockchain technology, specifically in the DeFi space. Embr’s products and services aim to make buying and using tokens more user-friendly and accessible by reducing the learning curve, risk of losing assets, and the complexity of using decentralized infrastructure, thus facilitating the mass adoption of blockchain technology.
Out of a total supply of 300,000,000 (300 Million), the tokens are allocated as pictured above and listed below:
-Private Presale: 15%
-Public Presale: 5.2%
-Team Allocation: 13%
-Marketing/Partnerships: 5%
-Development: 7%
-Staking Rewards Pool: 44.8%
-DEX liquidity: 7%
-CEX liquidity: 3%
Embr’s tokenomics philosophy is ingrained in business modeling first, fundraising second.
This means that the distribution and allocation have been thoroughly designed to maximize tokens for developers and users while balancing the price for growth optimization.
-Private Presale: 15%
-Public Presale: 5.2%
-Team Allocation: 13%
-Marketing/Partnerships: 5%
-Development: 7%
-Staking Rewards Pool: 44.8%
-DEX liquidity: 7%
-CEX liquidity: 3%
Embr’s tokenomics philosophy is ingrained in business modeling first, fundraising second.
This means that the distribution and allocation have been thoroughly designed to maximize tokens for developers and users while balancing the price for growth optimization.
Embr and it's suite of products are growing rapidly. The four main smart contracts that power Embr include the following, but are not limited to:
● The Vault Smart Contract ● Audit
Holding all vested and locked tokens, including the whole distribution/allocation of our token, all the different wallets such as dev, marketing, team, etc. This is also where Embr holders will be able to claim their vested tokens via the web3 interface.
● The Crowdsale Smart Contract ● Audit
This is the backbone of our future launchpad platform. This smart contract is used to plan the different sale stages when launching a project. This is the contract that interacts with the Vault Smart Contract for vesting schedules.
● The Token Smart Contract ● Audit
This is used to buy and sell the Embr Token. This is the contract address where you can see all the holders and transactions on BSCScan, dxsale, etc.
● The Router Smart Contract ● Audit
This is the contract that powers Embr Checkout. The router contract allows Embr Checkout to work with the various DEXes it does and allows us to take the 1% convenience fee we charge.
● The Vault Smart Contract ● Audit
Holding all vested and locked tokens, including the whole distribution/allocation of our token, all the different wallets such as dev, marketing, team, etc. This is also where Embr holders will be able to claim their vested tokens via the web3 interface.
● The Crowdsale Smart Contract ● Audit
This is the backbone of our future launchpad platform. This smart contract is used to plan the different sale stages when launching a project. This is the contract that interacts with the Vault Smart Contract for vesting schedules.
● The Token Smart Contract ● Audit
This is used to buy and sell the Embr Token. This is the contract address where you can see all the holders and transactions on BSCScan, dxsale, etc.
● The Router Smart Contract ● Audit
This is the contract that powers Embr Checkout. The router contract allows Embr Checkout to work with the various DEXes it does and allows us to take the 1% convenience fee we charge.
Embr loves podcasts! In addition to team members appearing on other podcasts, we produce two podcasts of our own.
The first podcast Embr produced was Today at Embr, a weekly live series chronicling the earliest days of Embr with CEO Jason Dominique and our former Director of Communications, Robb Vallozzi. During this run, we hosted some truly prestigious guest speakers and held intriguing conversations with industry leaders.
Watch this podcast here: https://www.youtube.com/c/EmbrChannel/playlists
Coming soon, we have a new podcast series on the way called Launched - lessons from the ones who dared. Launched will be a narrative-driven podcast chronicling the ambitious trailblazers in the Web3 space, peeling back the curtain on what it’s like to run a startup in a setting such as the blockchain space.
The first podcast Embr produced was Today at Embr, a weekly live series chronicling the earliest days of Embr with CEO Jason Dominique and our former Director of Communications, Robb Vallozzi. During this run, we hosted some truly prestigious guest speakers and held intriguing conversations with industry leaders.
Watch this podcast here: https://www.youtube.com/c/EmbrChannel/playlists
Coming soon, we have a new podcast series on the way called Launched - lessons from the ones who dared. Launched will be a narrative-driven podcast chronicling the ambitious trailblazers in the Web3 space, peeling back the curtain on what it’s like to run a startup in a setting such as the blockchain space.
Linktrees are handy ways to keep bundles of relevant links in one, organized place.
The Linktree button below will bring you to our main Linktree with all the critical Embr links there.
https://linktr.ee/embrdotorg
The Linktree button below will bring you to our main Linktree with all the critical Embr links there.
https://linktr.ee/embrdotorg
Meet the team behind Embr, a group of professionals and entrepreneurs working hard to deliver world-class products to the market.
Founding Team
Jason Dominique
⤷ Chief Executive Officer
Andrew Cunningham
⤷ Chief Product Officer
James Hunt
⤷ Chief Technology Officer
Eli Popovich
⤷ Chief Operations Officer
Core Team
Dan Espinoza
⤷ Head of Customer Engagement
Ben Fletcher
⤷ Director of Communities
Kurtis Selley-Haywood
⤷ Marketing Manager
Jearlon Martina
⤷ Business Development
Find us on LinkedIn!
https://www.linkedin.com/company/joinembr
Founding Team
Jason Dominique
⤷ Chief Executive Officer
Andrew Cunningham
⤷ Chief Product Officer
James Hunt
⤷ Chief Technology Officer
Eli Popovich
⤷ Chief Operations Officer
Core Team
Dan Espinoza
⤷ Head of Customer Engagement
Ben Fletcher
⤷ Director of Communities
Kurtis Selley-Haywood
⤷ Marketing Manager
Jearlon Martina
⤷ Business Development
Find us on LinkedIn!
https://www.linkedin.com/company/joinembr
| What is Staking? |
Staking, in Embr's case, is where a holder locks up a chunk of his/her tokens in our audited Vault for an APY return (in tokens) up to 47%. This helps stabilize price and offers an incentive to holders to hold.
| Embr Staking |
You can visit joinembr.com/staking to get started earning rewards today!
Token Staking APYs
-
1 week - 15.0%
4 weeks - 16.2%
52 weeks - 47.1%
NOTE: APY is calculated at a yearly rate. For example, 15% APY option is for a full year of weekly staking.
More information about staking:
https://help.embr.org/en/collections/3661422-embr-token
Staking, in Embr's case, is where a holder locks up a chunk of his/her tokens in our audited Vault for an APY return (in tokens) up to 47%. This helps stabilize price and offers an incentive to holders to hold.
| Embr Staking |
You can visit joinembr.com/staking to get started earning rewards today!
Token Staking APYs
-
1 week - 15.0%
4 weeks - 16.2%
52 weeks - 47.1%
NOTE: APY is calculated at a yearly rate. For example, 15% APY option is for a full year of weekly staking.
More information about staking:
https://help.embr.org/en/collections/3661422-embr-token
Checkout is a growing suite of tools designed to simplify the process of buying tokens for both project leaders and users. It eliminates the need to navigate complex CEXs or DEXs by allowing token sales directly from a project's website or community.
The importance of Checkout lies in making DeFi more accessible, especially for newcomers. By offering a user-friendly interface, it streamlines the process of buying tokens, making it as simple as click, pay, and done.
Key features and benefits of Checkout:
🟣 Compatibility with the top 7 chains (ETH, BSC, FANTOM, MATIC, ARB, OPTIMISM, AVALANCHE).
🟣 Integration with existing DEX liquidity.
Various formats (launcher, widget, payment links, bots, QR-codes, modal overlays) for seamless user experience.
🟣 Fiat on-ramping through Gatefi by Unlimint (22$ minimum, 500$ no KYC required limit).
🟣 Easy installation and customization. Some installations are as easy as copy & paste.
🟣 Free of cost installation and support.
🟣 Live support available at help.embr.org.
🟣 Cross-token purchasing capability on the same chain.
🟣 Automatic listing on embr.org and tindr.xyz platforms.
What's Embr's Angle?
We collect a 1% fee on top of any other applicable fees (onramping/gas/etc.), while offering free installation and support.
Bottom Line:
Checkout provides a frictionless method for selling tokens on project websites, making DeFi more accessible for both newbies and veterans. With fiat options, a growing range of features, customer support, and easy installation, Checkout is an ideal solution for staying ahead in the DeFi space.
For product documentation, visit https://docs.embr.org. Installation instructions can be found at https://docs.embr.org/checkout/getting-started, and customer support is accessible via https://help.embr.org.
The importance of Checkout lies in making DeFi more accessible, especially for newcomers. By offering a user-friendly interface, it streamlines the process of buying tokens, making it as simple as click, pay, and done.
Key features and benefits of Checkout:
🟣 Compatibility with the top 7 chains (ETH, BSC, FANTOM, MATIC, ARB, OPTIMISM, AVALANCHE).
🟣 Integration with existing DEX liquidity.
Various formats (launcher, widget, payment links, bots, QR-codes, modal overlays) for seamless user experience.
🟣 Fiat on-ramping through Gatefi by Unlimint (22$ minimum, 500$ no KYC required limit).
🟣 Easy installation and customization. Some installations are as easy as copy & paste.
🟣 Free of cost installation and support.
🟣 Live support available at help.embr.org.
🟣 Cross-token purchasing capability on the same chain.
🟣 Automatic listing on embr.org and tindr.xyz platforms.
What's Embr's Angle?
We collect a 1% fee on top of any other applicable fees (onramping/gas/etc.), while offering free installation and support.
Bottom Line:
Checkout provides a frictionless method for selling tokens on project websites, making DeFi more accessible for both newbies and veterans. With fiat options, a growing range of features, customer support, and easy installation, Checkout is an ideal solution for staying ahead in the DeFi space.
For product documentation, visit https://docs.embr.org. Installation instructions can be found at https://docs.embr.org/checkout/getting-started, and customer support is accessible via https://help.embr.org.
Tindr is Embr's most recent product. Tindr is the first non-Embr branded dApp powered with our Checkout payments technology. Embr aims to make its technology available to developers to build on for their own use cases. Tindr is a proof of concept that Embr's technology can be built on and also serves as a testing ground for future Embr features/updates.
This dApp provides a DEX-like interface with Checkout's simplicity for users to buy/swap tokens on 22+ chains and dozens of DEXes. Similarly to Checkout and Embr.org, Tindr purposefully removes the friction-filled process of fiddling with slippage, contract addresses, and gas estimations. Unlike the Embr-branded products, Tindr sports a more tongue-in-cheek approach, with emojis and a more playful tone throughout the user experience.
You can buy native coins with our onramps for many of the supported chains, making Tindr an all-in-one platform to buy your favorite DeFi tokens!
🍑 Give it a try! https://tindr.xyz/
This dApp provides a DEX-like interface with Checkout's simplicity for users to buy/swap tokens on 22+ chains and dozens of DEXes. Similarly to Checkout and Embr.org, Tindr purposefully removes the friction-filled process of fiddling with slippage, contract addresses, and gas estimations. Unlike the Embr-branded products, Tindr sports a more tongue-in-cheek approach, with emojis and a more playful tone throughout the user experience.
You can buy native coins with our onramps for many of the supported chains, making Tindr an all-in-one platform to buy your favorite DeFi tokens!
🍑 Give it a try! https://tindr.xyz/
Introducing: ⛓ The Mattr One Protocol ⛓
Imagine a future where the complex world of decentralized finance (DeFi) becomes as simple as swiping a card! Mattr One, Embr's real-time decentralized value-exchange rail, is on a mission to bridge the gap between different blockchain networks, creating a seamless experience for everyone. Mattr One will revolutionize asset exchange by eliminating the jargon and steep learning curves that often deter potential users.
Picture yourself navigating the world of cryptocurrencies with the ease of using Stripe or Paypal. Mattr One aims to make this possible by harnessing innovative technologies like Anchr smart contracts and parallel processing to provide fast, secure, and trust-minimized transactions.
Mattr One will reshape DeFi by connecting various blockchains, making it more accessible and user-friendly than ever before. Join the Mattr One revolution and discover a new way to experience the power of decentralized finance.
🟣 Building a better payment system, decentralized.
https://whitepaper.mattr.one/
Imagine a future where the complex world of decentralized finance (DeFi) becomes as simple as swiping a card! Mattr One, Embr's real-time decentralized value-exchange rail, is on a mission to bridge the gap between different blockchain networks, creating a seamless experience for everyone. Mattr One will revolutionize asset exchange by eliminating the jargon and steep learning curves that often deter potential users.
Picture yourself navigating the world of cryptocurrencies with the ease of using Stripe or Paypal. Mattr One aims to make this possible by harnessing innovative technologies like Anchr smart contracts and parallel processing to provide fast, secure, and trust-minimized transactions.
Mattr One will reshape DeFi by connecting various blockchains, making it more accessible and user-friendly than ever before. Join the Mattr One revolution and discover a new way to experience the power of decentralized finance.
🟣 Building a better payment system, decentralized.
https://whitepaper.mattr.one/