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A new article entitled "Predictive Analytics for Marketing: What It Can Do and Why You Should Be Using It" written by Kerri Hale is now online!

#Marketing #PredictiveAnalytics #PredictiveModeling #CustomerExperience #BigData

@ITNEXT

Predictive intelligence is nothing new. In fact, for several years, businesses have used advanced analytics tools to detect fraud, assess… > Read More...

https://towardsdatascience.com/predictive-analytics-for-marketing-what-it-can-do-and-why-you-should-be-using-it-afdbde131b36