Here is yet another example of why we are living in a world where perception is reality. From the last few days, this talented actor has been going on and on giving interviews about him being baffled that his film has not worked at the box-office, in spite…

In the entertainment biz, a strong public image is key to success as an actress. But let’s face it, PR can be a real source of insecurity for many in the industry. From feeling like you’re not getting enough media coverage to dealing with negative press,…

There has been a lot of buzz lately about the new ChatGPT bot all over the world. The bot is known for its impressive ability to understand natural language and generate relevant responses. But within a month of its launch, it has been plagued with frequently…

Public relations (PR) is a strategic communication discipline that builds mutually beneficial relationships between organizations and their stakeholders. It is often used to manage the spread of information between an organization and its publics, including…

Image building, branding, publicity, and hype are all related to the way a business or organization presents itself to the public. However, they have different meanings and serve different purposes. Image building Image building refers to the creation and…

Publicists, also known as “spin doctors,” are professionals who work to shape and control the public image and perception of a person, company, or organization. They do this through a variety of tactics, including media relations, public relations, and crisis…

Way back in the 90s, sometime after I quit Cine Blitz as Chief Sub-Editor, I began writing articles and film reviews for The Indian Express. And since Express Towers had almost become my second home for a few months, one afternoon I decided to walk in at…

The death of Bollywood actor Sushant Singh Rajput on June 14, 2020, sent shockwaves throughout India and beyond. Within hours of the news breaking, social media was flooded with speculation about what could have led to the actor’s untimely demise, with many…

The recent success of RRR and “Naatu Naatu” at the Oscars has brought to the forefront the power of storytelling in connecting people across different cultures and languages. However, some fans from the Indian film industry are currently facing a dilemma…

Some random thoughts for a change… and some questions … in jest. 😉 In Pathaan, during a supposedly romantic moment, Pathaan reveals how things began for him. Rubai: “Pathaan, you mean actually a pathaan? Tum Musalmaan ho?” Pathaan: “Pata nahin Rubai, main…

Louise Clifford has passed away after a short battle with cancer. Louise was the co-founder of Borne Media, a prominent PR agency in the UK. She was not only known for her achievements in public relations but was also the daughter of the late Max Clifford…

Nowadays, in times of instant gratification in the PR and publicity business, what most PR professionals don’t tell you is that being strategic with your PR and branding is crucial for long-term success. While short-term hype may be tempting, it’s not sustainable…

Saw the latest film Mission: Impossible – Dead Reckoning Part One. Felt like its kinda old wine in new ‘A.I.’ bottle. Lots and lots of thrilling action and stunts, just to keep up with the series’ reputation. Excessive commercial kitch without much soul.…

In the digital age, the way we consume news has undergone a radical transformation. Gone are the days of waiting for the morning newspaper or relying on television broadcasts for the latest updates. The advent of the internet has revolutionized the news industry…

From a psychological perspective, there are several pricing strategies and techniques that can influence a prospect’s (potential client’s) decision to finalize a PR agency or a publicist. Here are six commonly used approaches for selling PR Packages: Charm…

Perhaps after embodying Sanjay so completely in Sanju, traces of that performance still persist in Ranbir’s approach today.

Bollywood actors often face trolls and negative comments on social media, but they have developed various strategies to deal with them. Separating reality from internet trolling Upcoming Bollywood actress Suhana Khan, has shared her thoughts on handling trolls…

The recent diplomatic turmoil between India and the Maldives has thrust the Hindi film industry into a delicate situation. As a Bollywood publicist, it is fascinating to witness how geopolitical tensions can impact the industry’s alliances and commitments.…

The much-anticipated trailer of the upcoming Bollywood movie Fighter has taken the internet by storm. The trailer has swiftly captivated the attention of audiences and critics alike, setting the stage for what promises to be a compelling cinematic experience.…

We often hear that over 94 percent of those attempting to break into Bollywood remain unemployed. Why does this occur despite us being the most intelligent and tech-savvy generation? Here’s a straightforward answer. The simple rule of success most Bollywood…