7 Steps to Build a Marketing Strategy That Actually Works in 2026
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https://backlinko.com/marketing-strategy
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Backlinko
7 Steps to Build a Marketing Strategy That Actually Works in 2026
Stop chasing tactics. Build a marketing strategy that actually works in 2026 with this step-by-step framework for sustainable growth.
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How to Build Location Pages That Rank, Convert, and Get Cited
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https://backlinko.com/location-pages
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Backlinko
How to Build Location Pages That Rank, Convert, and Get Cited
Most location pages do nothing. Learn how to build pages that rank, convert, and get cited by AI, whether you have 3 locations or 300.
The SEO Services Report
https://backlinko.com/seo-services-statistics
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https://backlinko.com/seo-services-statistics
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Backlinko
The SEO Services Report
A report on the SEO services industry, including lots of new data and stats.
How to Calculate Share of Voice (+ Why it Matters for SEO)
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Backlinko
How to Calculate Share of Voice (+ Why it Matters for SEO)
Learn how to measure share of voice in organic and AI search—and turn that data into decisions that actually grow your brand's visibility.
PR and SEO: How to Build More Authority Together (5 Steps)
https://backlinko.com/pr-and-seo
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https://backlinko.com/pr-and-seo
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Backlinko
PR and SEO: How to Build More Authority Together (5 Steps)
PR and SEO aren't separate disciplines anymore. Learn the 5-step playbook for turning them into an always-on authority engine.
How to Build Topical Authority in the AI Search Era (7 Steps)
https://backlinko.com/how-to-build-topical-authority-in-the-ai-search-era-7-steps
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https://backlinko.com/how-to-build-topical-authority-in-the-ai-search-era-7-steps
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Backlinko
How to Build Topical Authority in the AI Search Era (7 Steps)
Learn the 7-step Topical Authority Pyramid to make search engines and LLMs confidently associate your brand with your niche.
Query Fan-Out: What It Is and How It Affects AI Visibility
https://backlinko.com/query-fan-out
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https://backlinko.com/query-fan-out
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Backlinko
Query Fan-Out: What It Is and How It Affects AI Visibility
Learn how AI query fan-out works, and then get a 6-step workflow to boost your brand's visibility in AI search.
6 Digital PR Strategies to Boost AI Visibility
https://backlinko.com/digital-pr-strategies
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https://backlinko.com/digital-pr-strategies
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Backlinko
6 Digital PR Strategies to Boost AI Visibility
Want AI to cite and recommend your brand? Here are 6 digital PR strategies that earn the mentions AI trusts.
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Prompt Tracking: How to Find (and Fix) Your AI Visibility Gaps
https://backlinko.com/llm-prompt-tracking
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https://backlinko.com/llm-prompt-tracking
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Backlinko
Prompt Tracking: How to Find (and Fix) Your AI Visibility Gaps
Learn what prompt tracking is and why it matters for AI visibility. Get a free template, step-by-step system, and real brand examples inside.
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Brand Mentions in 2026: How to Earn and Track Them Across the Web
https://backlinko.com/brand-mentions
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https://backlinko.com/brand-mentions
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Backlinko
Brand Mentions in 2026: How to Earn and Track Them Across the Web
Brand mentions help Google and AI tools understand who you are. Learn 4 ways to earn high-value mentions and boost your visibility.
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7 Website Marketing Strategies for 2026
https://backlinko.com/website-marketing
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https://backlinko.com/website-marketing
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Backlinko
7 Website Marketing Strategies for 2026
Learn website marketing strategies to build visibility across AI tools, search, and social media. Turn that trust into higher-intent traffic.