AI is changing search. Learn how Answer Engine Optimization (AEO) helps your brand get cited in ChatGPT, Google AI Overviews, and beyond.

Discover 8 ways to align SEO and PPC in 2025. Share data, cut wasted spend, boost ROI, and drive more revenue with a unified search strategy.

Learn how to do Reddit marketing without getting banned. We show you how to build karma, earn trust, and turn Reddit into a source of credibility, influence, and conversions.

Discover how to do real audience research in 2025. Go beyond surface-level data to find customer pain points, language, & insights that drive content your buyers trust.

Learn how to get your products featured in ChatGPT Shopping. Use our 8-step framework to optimize schema, feeds, and trust signals for AI-driven visibility.

Vibe marketing explained with proof. Real case studies, real wins, and the pitfalls marketers hit when AI workflows don’t deliver.

Track your brand’s AI visibility across ChatGPT, Google AI, and Perplexity. Use Semrush’s AI SEO Toolkit to get seen and cited in AI search.

AI search ranks entities, not just websites. Learn how to optimize your brand for entity recognition across ChatGPT, Google AI, and Perplexity.

Does your brand appear in LLM answers? If not, this guide provides a step-by-step breakdown of how to nail AI optimization.

The jury's out on whether llms.txt help AI models understand your content, but there are reasons you may still want to use it. Let's dive in.

Scaling SEO strategies across many business locations can get tricky fast. Read our playbook for an easy-to-follow, step-by-step process.

ChatGPT is evolving which sites it uses for citations. But that doesn't mean marketers should change up their strategies.

Discover the top beauty affiliate programs. Boost your earnings with this guide of the best and highest-paying partnerships in the beauty industry.

Discover the top men’s fashion affiliate programs to boost your income. Partner with luxury, sustainable, and trend-driven brands that fit your niche.

When do paid ad intelligence tools beat out the free ones? We review six and give you the pros and cons of each.

Every AI search engine answers differently, so I set out to find the best (and provide tips on how to get your brand mentioned).

Ecommerce blogs can still drive growth when they deliver distinctive value. See how brands like Petlibro turn content into conversions.

Cut through the AI SEO hype. See which myths are true, false, or nuanced, and learn how to optimize for LLMs for real marketing results.

Learn how to choose a digital marketing agency by asking the right questions and avoiding common pitfalls.

Learn how SaaS brands can boost AI visibility so ChatGPT, Google AI, and Perplexity recommend them rather than their competitors.