⭕️ WHAT’S REALLY HAPPENING WITH TON?

Just dropped a podcast with Woody Kingyru— a top-tier voice in the TON ecosystem and the founder behind Investment Kingyru. Alexey is known for his honesty, sharp criticism of the TON ecosystem, and talent for creating unique products.

Here’s what we covered:

🔻 What’s happening in TON after Pavel Durov’s arrest? 💎
🔻 Investment opportunities in TON and other crypto assets.
🔻 The drama surrounding Hamster Kombat.

Check out the text version of the interview on our blog.

👉 Watch the interview on YouTube

🖥 6 ESSENTIAL STEPS: LAUNCHING A YOUTUBE CHANNEL FOR YOUR WEB3 PROJECT

⚠️ A great product alone isn’t enough for a success release. You need an expertly structured strategy and the proper online channels.
🚀 With over 2+ billion active users, YouTube is one of the most potent tools for audience growth.
🪄 Here are 6 steps that helped us reach 171,000+ views per month, without massive ad budgets.

1️⃣ CHOOSE YOUR NICHE & TARGET AUDIENCE
Cheap traffic creates an attention loop that’s hard to escape. Random traffic ≠ profit.
We focused on an audience aged 25-45, interested in business, IT, and investments, experienced and financially capable viewers who impact RPM. Conduct at least 10 interviews with potential viewers to truly understand your audience.

2️⃣ STUDY YOUR COMPETITORS
YouTube is a battle for attention. Competing with big channels for targeted traffic without a budget is challenging. So find your niche. Study trends and analyze how market leaders operate. A little research goes a long way in shaping your strategy and content format. Most importantly, your channel must have its unique style.

3️⃣ CREATE A UNIQUE CHANNEL HOOK
Big channels have already claimed most formats, so you’ll need something original. We introduced a unique mascot character, which significantly reduced production costs and attracted a fresh audience. So, we detailed our experience with Bubble mascot in our case.

4️⃣ DEVELOP A CONTENT STRATEGY & CHOOSE YOUR FORMAT
Your content should be engaging and valuable. We chose a humorous news format similar to "The Tonight Show". Initially, we used animation, and later, we started working with influencers, which boosted our reach and credibility.

5️⃣ LAUNCH PROMOTION & GROW YOUR AUDIENCE
We gained our first 1,000 subscribers organically. Then, SEO, VidIQ, Google Trends, and Google Analytics helped us scale 10x and reach 171,000+ monthly views.

6️⃣ ANALYZE METRICS & SCALE UP
"Returning viewers" is your key metric to growth. Our experience shows that maintaining content production costs while focusing on organic promotion is crucial. Otherwise, profitability can be delayed, and your channel may struggle to become a sustainable traffic source.👇

Want to avoid common mistakes and build a successful YouTube channel? We can help, book a сall.
Check out the full case in our blog. 😉

❤️ Creating a successful Web3 Telegram Mini App is not just about developing a quality product, but also building an active community around it.

We're sharing 4 proven rules for an effective community strategy:

📔 Only useful content

TMA users quickly mute channels with useless content. Post gaming tips, prize activities, and information about new content. The optimal time for posting is morning or daytime (+20-25% views).

⚡️ Lightning-fast support

The target response time in chat is up to 2 minutes. Use an informal, friendly communication style. Apply anti-bot protection (Rose, Combot) and be transparent in communication.

🎮 Well-designed activities

As simple and straightforward tasks as possible work much more efficiently than complex ones. Users prefer quick actions with instant rewards over time-consuming multi-step tasks.

📌 Regular push notifications

A well-designed push system can double retention metrics. According to our research, properly configured bot notifications increase user return rates by approximately two times.

The most effective notification categories include caring reminders about accumulated resources or the threat of losing a streak.

💬 At BDC Consulting, we don't just implement strategies — we create living, active communities that become the driving force behind the growth of your TMAs.

🔴 Simple onboarding in TMA: why minimalism beats functionality

In the world of TMA, first impressions are crucial, the user journey must take into account the impulsiveness and defocus of the Web3 audience.

📌 Key principles of successful onboarding:

— Minimal text, intuitive interface without being cluttered with elements
— Allow users to skip the tutorial if they are in a hurry
— Reward for every correct step, fast progression through levels
— Web3 users appreciate daily and weekly rewards instead of delayed airdrops

A complex interface with many elements causes defocused attention, whereas a clean design emphasizing 2-3 key actions significantly increases the conversion rate of the first game session.

❗️ Remember: no Soft Launch has ever gone without tweaks, and it is the first steps of the user that often become the “hole in the bucket” through which most of the attracted audience leaks out.

Read more from our LinkedIn

📌 Why Create TMA in 2025: Two Main Approaches — Standalone Business vs Funnel to Main Product

In 2025, Telegram Mini Apps remain one of the most promising platforms for Web3 projects. But before starting development, it's worth determining a fundamental question: what role will your application play in your overall business strategy?

Path 1: Standalone Business 💼

Some TMAs work perfectly as autonomous products:

• Specialized tools solving specific user needs. They don't require a mass audience to be profitable.

• Game projects with transparent economics — a model where the team openly shares revenue with users, creating trust relationships and stimulating activity.

• Gambling applications — a high-margin segment with clear monetization, growing in the Telegram ecosystem.

Path 2: Funnel to Main Product ⤵️

TMA also works effectively as a channel for attracting users to your main businesses:

• Accumulating points in TMA with subsequent transfer to the main wallet or ecosystem, encouraging users to get acquainted with your main product.

• Educating the audience through TMA with subsequent direction to your RWA marketplace or other platform.

Telegram with its billion-user audience, convenient integration with TON and NFT, as well as social mechanics that don't exist in traditional mobile applications, creates unique opportunities for both approaches.

☄️ BDC Consulting will help at all stages — from choosing the optimal business model to fully implementing your TMA.

🔴 How to transform an idea into a full-fledged product with a 2M+ audience in just 1 year?

We helped a project evolve from a sketch to a successful launch with investment from Animoca Brands.

What we accomplished in 12 months:

• Grew the team to 20+ employees.
• Launched Mainnet generating $300K+ in revenue.
• Built a community of 250K+ Discord members, 650K+ Twitter followers, and 1.7M+ Telegram users.
• Secured investment from Animoca Brands.
• Launched a token with +475% growth.

🔍 Want to know exactly how we navigated each growth stage? What strategies we used for scaling and which tools helped us achieve these results?

🔴 See you in Paris!

Our team represented by Eren Temren (CBDO) will be attending Paris Blockhain Week 2025! The event will take place from April 8 to 10.

Paris Blockchain Week promises to be a key platform for professionals shaping the future of blockchain and Web3 technologies.

🔥 Eren will be happy to discuss collaboration opportunities and share our latest developments.

If you are also planning to attend the event, email us — we'll organize a meeting!

⭕️ Why is 1.5% of paying users normal? Revealing the secrets of Web3 in Telegram!

TMAs are at the intersection of two worlds — the mass Telegram audience and the crypto community. This creates a unique economic model.

🤝 The conversion funnel in TMAs is comparable to top mobile applications. In classic mobile games, the average conversion rarely exceeds 2-3%.

Considering that the cost of attracting users to TMAs is significantly lower, the overall economics work even with lower conversion rates.

With such economics, even a 1.5% conversion rate provides a positive ROI.

💬 Planning to launch your TMA project or want to optimize an existing one?

Our team has experience working with an audience of 20+ million people. Contact us for a detailed discussion.

⭕️ Why is marketing for TMAs (Telegram Mini Apps) nearly impossible without KOLs?

We conducted a series of interviews with market experts to learn how to properly build KOLs marketing for TMAs.

Crucial Factor:

Working with KOLs ensures the highest quality audience, better conversion to targeted actions, and opens up opportunities to scale through referral mechanics.

The key is to choose the right bloggers by evaluating their style, past campaign performance, and audience engagement.

📌 Most effective tips:

• Run test campaigns, allocate 20% of your budget before scaling.

• Develop ambassador programs with increased payout percentages (up to 40%).

• Implement a referral system - 10% from users' in-app purchases.

Want to learn more about KOLs strategies for TMA, get detailed case studies and recommendations from experts?

The full version of our TMA market research and marketing study is available for free by clicking here.

🔴 Retention metrics for a successful TMA in 2025!

When it comes to Telegram Mini Apps, developers often ask the question, “What metrics are considered good?

We analyzed the metrics of 8 successful TMAs (5 client and 3 proprietary) with a total audience of over 20 million users.

📌 The up-to-date benchmarks for 2025:

— Onboarding pass rate: 60-70%
— Retention D1 (next day return rate): 15-20%
— Retention D7 (return after one week): 8-10%
— DAU (daily active audience): about 5% of MAU
— Push notifications: increase retention by about 2 times.

Don't leave the success of your project to chance. Contact us to conduct a rapid audit of your product and develop a strategy to improve key metrics.

Together, we'll take your mini-application to the level of market leaders.

👀 Learning from the best, how do top exchanges earn their revenue?

Following a series of interviews with industry experts, our team has prepared an in-depth analysis of the marketing strategies of successful cryptocurrency exchanges.

📌 Research Insights

The business model of a modern exchange:

🔴Futures are the main source of revenue.
🔴Retail users generate up to 65% of revenue despite institutional volume dominance (80%).
🔴A sustainable ecosystem requires a balance between retail and professional participants.

Five key areas of marketing strategy:

1. Influencers, referral programs and tournaments

The right combination of crypto-KOL's and tiered referral systems creates an effective engagement mechanism.

2. Reputation and trust

Up to 20% of the exchange's quality traffic can come through organic channels with the right PR and SEO strategy.

3. Community and Airdrops

The key to success is not just handing out tokens, but turning “airdrop hunters” into active users.

4. Tokenomics as a marketing tool

Exchange tokenization, asset diversity, and strategic listings form an ecosystem that attracts different segments of users.

5. Educational strategy

Gamified onboarding and two-tiered educational content turn beginners into active traders.

This post contains only the key findings of our research. The full version of the material is available on the BDC Consulting website, where you will find a detailed analysis on each aspect of the strategy with specific examples and recommendations.
Need help building a marketing strategy for your exchange or crypto project? Our experts are ready to share their knowledge and help you achieve sustainable growth.

Contact us for a consultation.

📌 In an era where the market is flooded with thousands of Web3 projects, standard community engagement methods no longer work.

We've developed an innovative approach that has shown exceptional results for our clients.

Results:

🔴20,000 verified community members
🔴10,000 NFT collection sold out in just 2 minutes
🔴Exponential organic growth through referrals

For one of our clients, we evolved this concept into a full-fledged 'Guild System.' OG members became 'Guild Godfathers' with special powers and opportunities to compete for weekly rewards and points for future airdrops.

With minimal investment of $3,000 in prizes, this system generated impressive results: over 2,000 testnet users through community efforts, more than 1,000 organic posts about the project, and dozens of raids into other communities.

💡 What's the secret?

The competitive dynamic creates buzz beyond the eternal 'wen token' question and transforms passive followers into active project promoters.

Follow the link to read our full case study and uncover all the details of this powerful community-building strategy.