The stock platform, which for years simply connected clients with the work of photographers and illustrators, is being relaunched as a unified AI-powered platform. The idea is simple: go from an idea to a finished project in one place without jumping between dozens of tabs.

Researchers created CEO-Bench — a simulation where AI models managed a startup for 500 days, starting with $1 million in cash and zero customers. The models had to set prices, manage marketing, budgets, social media, and sales. Just like in the real world, the market was unforgiving: customers left, competitors applied constant pressure, and unexpected challenges kept appearing.

The issue has sparked heated debate on social media, with some users calling for people to stop trusting the company. Others argue that if a different group had been targeted, the public reaction would have been even stronger.