Explore how Ramadan 2025 reshaped mobile marketing across Southeast Asia and Pakistan. Discover key trends in installs, engagement, retention, and fraud, and what they mean for marketers planning 2026.

Explore Q4–Q2 eCommerce trends, loyalty insights, and ad spend benchmarks across 12 global markets.

Uncover Brazil app marketing trends, from installs to UA, monetization, and fraud insights across top verticals.

Discover what 220K creative variations reveal about CPI, IPM, formats, and video length benchmarks powered by AI.

2023 appeared to be a year of modest growth. However, this calm exterior is misleading. Beneath the surface, significant shifts were taking place.

Explore 2026 eCommerce marketing trends, from remarketing dominance to AI insights. Plan smarter campaigns.

The 2026 State of Creative Optimization report analyzes 1.2M creative variations across gaming, finance, shopping, travel, and more.

Retail media is entering a new phase of maturity

App Store Optimization, or ASO for short, is the process of optimizing an app or game in app stores (Apple App Store, Google Play Store, Microsoft Store) to maximize visibility, improve conversion rates, and drive organic downloads.  Essentially, ASO is the…

From the lows of the pandemic to the euphoria of rocketing valuations, we’re now facing the uncertainty of a global economic slowdown, a negative trend in consumer sentiment, and a shift in focus from growth to profitability.  This whiplash means heightened…

Banks spend more acquiring new users than re-engaging old ones. See how AppsFlyer’s compliant remarketing revives dormant customers and boosts ROI

Discover 3 plug-and-play marketing workflows using AI agents, AppsFlyer MCP, and n8n - no code required.

Unlock iOS attribution with Google and AppsFlyer. Improve measurement accuracy and drive smarter growth.

Discover how the Modern Marketing Cloud bridges data, AI, and privacy for the next era of autonomous marketing.

Examine the similarities and differences between SKAN and Privacy Sandbox including reporting, data granularity, bit-based attribution, and more.

Explore India’s 2025 app marketing trends: UA spend, monetization shifts, fraud risks, and growth opportunities across Finance, shopping, and Gaming.

Explore the 2025 AppsFlyer Index: top media sources, creative insights, and user acquisition rankings.

Explore India’s 2025 app marketing trends: UA spend, monetization shifts, fraud risks, and growth opportunities across Finance, eCommerce, and Gaming.

Find out which signals actually drove revenue this holiday season and how to build smarter audiences for 2026.

Discover the top 5 data trends of 2025 and how they will impact mobile marketing in 2026.