Navigate the Priorities and Challenges Shaping App Marketing in 2025
https://www.appsflyer.com/resources/reports/app-marketing-outlook/
https://www.appsflyer.com/resources/reports/app-marketing-outlook/
AppsFlyer
The 2025 App Marketing Outlook Report | AppsFlyer
Discover how app marketers handle budgets, challenges, & user growth. Align your 2025 strategy with data-driven insights to stay ahead.
Understanding ad metrics: A guide for digital marketers
https://www.appsflyer.com/blog/measurement-analytics/understanding-ad-metrics/
https://www.appsflyer.com/blog/measurement-analytics/understanding-ad-metrics/
AppsFlyer
Understanding ad metrics: A guide for digital marketers
Dive into everything ad metrics. Which ad metrics to measure, with specific metrics for mobile ads alongside best practices and future trends.
New data reveals: Owned media + deep linking reign supreme in 2025
https://www.appsflyer.com/blog/trends-insights/owned-media-deep-linking/
https://www.appsflyer.com/blog/trends-insights/owned-media-deep-linking/
AppsFlyer
Owned media & deep linking drive record growth
New data reveals owned media and deep linking drive record growth. Discover how they boost engagement, retention, and revenue.
MAMA San Francisco: A bold start to 2025 for mobile marketers
https://www.appsflyer.com/blog/mobile-marketing/mama-san-francisco/
https://www.appsflyer.com/blog/mobile-marketing/mama-san-francisco/
AppsFlyer
MAMA San Francisco: A bold start to 2025 for mobile marketers
MAMA SF 2025 launched the year with top insights on AI, privacy, and growth. Get key takeaways & watch on-demand sessions now!
Gross vs. net Revenue: the make-or-break factor in hybrid monetization
https://www.appsflyer.com/blog/measurement-analytics/revenue-measurement-hybrid-monetization/
https://www.appsflyer.com/blog/measurement-analytics/revenue-measurement-hybrid-monetization/
AppsFlyer
Why your business needs accurate net revenue calculation for hybrid monetization success
Learn why net revenue measurement is essential for hybrid monetization. Avoid misleading financial insights and optimize profitability.
Redefining ATT opt-in measurement: Setting the standard for data accuracy
https://www.appsflyer.com/blog/measurement-analytics/att-opt-in-measurement/
https://www.appsflyer.com/blog/measurement-analytics/att-opt-in-measurement/
AppsFlyer
Redefining ATT opt-in measurement for data accuracy
Explore AppsFlyer's methodology for accurate ATT opt-in measurement, setting the industry standard for data accuracy. Learn how a precise approach boosts marketing performance.
The force of AI in ad fraud: fighting innovation with innovation
https://www.appsflyer.com/blog/mobile-fraud/ai-ad-fraud-innovation/
https://www.appsflyer.com/blog/mobile-fraud/ai-ad-fraud-innovation/
Decoding Indian Cricket Fans: Consumer Insights & Seasonal Marketing Strategies for 2025
https://www.appsflyer.com/resources/reports/ipl-2025-marketing-insights/
https://www.appsflyer.com/resources/reports/ipl-2025-marketing-insights/
AppsFlyer
Cricket marketing strategies for Indian fans this 2025 | AppsFlyer
Unlock key consumer insights from Cricket Season 2024 and discover winning marketing strategies for 2025. Get the full report now!
[Report] The State of App Marketing in Spanish LATAM – Edition 2025
https://www.appsflyer.com/resources/reports/gated/app-marketing-latam-2025/
https://www.appsflyer.com/resources/reports/gated/app-marketing-latam-2025/
AppsFlyer
App Marketing Trends in Spanish LATAM
Discover the latest trends in app marketing across Spanish LATAM. Learn about user growth, ad spend, and opportunities for growth.
The State of App Marketing in Spanish LATAM – Edition 2025
https://www.appsflyer.com/resources/reports/state-app-marketing-latam/
https://www.appsflyer.com/resources/reports/state-app-marketing-latam/
AppsFlyer
State of App Marketing in Spanish LATAM Trends and Insights
Uncover the latest app marketing trends in Spanish LATAM. Get insights on user growth, ad spend, and opportunities.
Winning big with influencers: A comprehensive guide for app marketers
https://www.appsflyer.com/resources/guides/influencer-growth-guide/
https://www.appsflyer.com/resources/guides/influencer-growth-guide/
AppsFlyer
Win with influencer marketing | AppsFlyer
Boost app growth with influencer marketing. Learn to build UA strategies, pick the right creators, and measure real impact.
Winning big with influencers – A comprehensive guide for app marketers
https://www.appsflyer.com/resources/guides/winning-big-influencers/
https://www.appsflyer.com/resources/guides/winning-big-influencers/
AppsFlyer
Boost app growth with influencer marketing | AppsFlyer
Unlock real app growth with influencer marketing. Learn to budget smartly, pick the right creators, measure success, and drive installs at scale.
Apple Search Ads finally joins the SKAN party! What you need to know
https://www.appsflyer.com/blog/measurement-analytics/apple-search-ads-skan/
https://www.appsflyer.com/blog/measurement-analytics/apple-search-ads-skan/
Solving retail media measurement – your ultimate guide to earning advertiser trust
https://www.appsflyer.com/resources/guides/retail-media-measurement-guide/
https://www.appsflyer.com/resources/guides/retail-media-measurement-guide/
AppsFlyer
Retail media measurement made simple: Build trust & ROI
Strengthen your retail media strategy with accurate measurement. Build advertiser trust, prove impact, and drive smarter decisions with this expert guide.
Solving retail media measurement – your ultimate guide to earning advertiser trust
https://www.appsflyer.com/resources/guides/retail-media-measurement/
https://www.appsflyer.com/resources/guides/retail-media-measurement/
AppsFlyer
Retail media measurement that earns advertiser trust | AppsFlyer
Unlock growth with clear, accurate retail media measurement. Learn how to prove ROI, build advertiser trust, and scale your network with this actionable guide.
Unlocking the Power of Retail Media with Wolt Ads & AppsFlyer
https://www.appsflyer.com/resources/reports/retail-media-wolt-ads/
https://www.appsflyer.com/resources/reports/retail-media-wolt-ads/
AppsFlyer
How Wolt Ads & AppsFlyer Are Powering the Future of Retail Media
Discover how Wolt Ads and AppsFlyer unlock retail media growth through data collaboration, smarter audiences, and privacy-first measurement. Watch the webinar for real-world strategies.
The State of Creative Optimization – 2025 Edition
https://www.appsflyer.com/resources/reports/creative-optimization/
https://www.appsflyer.com/resources/reports/creative-optimization/
AppsFlyer
The State of Creative Optimization - 2025 Edition
Unlock creative success with AppsFlyer's 2025 report. Get AI-driven insights, benchmarks, and expert tips to boost ad performance.
[Report] The State of App Marketing in Brazil – Edition 2025
https://www.appsflyer.com/resources/reports/report-app-marketing-brazil/
https://www.appsflyer.com/resources/reports/report-app-marketing-brazil/
AppsFlyer
Edit me
Break up with Firebase before It breaks you: Practical migration guide
https://www.appsflyer.com/blog/measurement-analytics/firebase-migration/
https://www.appsflyer.com/blog/measurement-analytics/firebase-migration/
AppsFlyer
Migrate from Firebase Dynamic Links before it's too late
Firebase Dynamic Links is shutting down. Learn how to migrate fast and avoid disruptions with this step-by-step guide.
[Report] State of app marketing in the Philippines – 2025 Edition
https://www.appsflyer.com/resources/reports/app-marketing-philippines-report/
https://www.appsflyer.com/resources/reports/app-marketing-philippines-report/
AppsFlyer
State of App Marketing in the Philippines - 2025 Edition
Explore top app marketing trends, fraud insights, and growth benchmarks in the Philippines’ fast-growing mobile market-2025 report.