Break up with Firebase before It breaks you: Practical migration guide
https://www.appsflyer.com/blog/measurement-analytics/firebase-migration/
https://www.appsflyer.com/blog/measurement-analytics/firebase-migration/
[Report] State of app marketing in the Philippines – 2025 Edition
https://www.appsflyer.com/resources/reports/app-marketing-philippines-report/
https://www.appsflyer.com/resources/reports/app-marketing-philippines-report/
AppsFlyer
State of App Marketing in the Philippines - 2025 Edition
Explore top app marketing trends, fraud insights, and growth benchmarks in the Philippines’ fast-growing mobile market-2025 report.
Unlock the value of web-to-app
https://www.appsflyer.com/resources/guides/web-to-app-playbook/
https://www.appsflyer.com/resources/guides/web-to-app-playbook/
AppsFlyer
Unlock web-to-app growth: Get the playbook | AppsFlyer
Turn your website into a user acquisition engine. Get the Web-to-App Playbook from AppsFlyer and Google for strategies to unify web and app experiences.
Inside the data handshake powering the new wave of retail media
https://www.appsflyer.com/blog/mobile-marketing/data-collaboration-retail/
https://www.appsflyer.com/blog/mobile-marketing/data-collaboration-retail/
AppsFlyer
Smarter data collaboration is driving retail media growth
See how data collaboration and privacy-first personalization are fueling retail media growth and deeper customer trust.
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Unveiling the future: Inside AppsFlyer’s AI strategy
https://www.appsflyer.com/blog/mobile-marketing/ai-strategy/
https://www.appsflyer.com/blog/mobile-marketing/ai-strategy/
WWDC25 just supercharged AdAttributionKit — here’s what you need to know
https://www.appsflyer.com/blog/mobile-marketing/adattributionkit-wwdc25/
https://www.appsflyer.com/blog/mobile-marketing/adattributionkit-wwdc25/
Closing the Loop: A Single Source of Truth for All Your Marketing Efforts
https://www.appsflyer.com/blog/measurement-analytics/single-source-truth-marketing/
https://www.appsflyer.com/blog/measurement-analytics/single-source-truth-marketing/
AppsFlyer
Single Source of Truth for Marketing | AppsFlyer
Unify performance data with AppsFlyer’s privacy‑first SSOT to boost revenue by 62% and cut eCPI by 40%.
Stepping into clarity: introducing complete iOS measurement on X Ads
https://www.appsflyer.com/blog/measurement-analytics/ios-measurement-x-ads/
https://www.appsflyer.com/blog/measurement-analytics/ios-measurement-x-ads/
AppsFlyer
Complete iOS measurement on X Ads with Advanced SRN
Measure all iOS conversions with X Ads’ Advanced SRN. Get privacy-safe insights and drive campaign results.
How Babbel runs 50+ influencers a month and keeps performance high
https://www.appsflyer.com/blog/mobile-marketing/babbel-influencer-strategy/
https://www.appsflyer.com/blog/mobile-marketing/babbel-influencer-strategy/
Introducing AppsFlyer MCP: Marketing Intelligence for the AI Era
https://www.appsflyer.com/blog/measurement-analytics/appsflyer-mcp-ai/
https://www.appsflyer.com/blog/measurement-analytics/appsflyer-mcp-ai/
AppsFlyer
Revolutionize marketing data access with MCP AI | AppsFlyer
Access instant, AI-powered marketing insights with AppsFlyer MCP. No code. No wait. Just ask.
[Report] The State of App Marketing in Sub-Saharan Africa – Edition 2025
https://www.appsflyer.com/resources/reports/africa-marketing/
https://www.appsflyer.com/resources/reports/africa-marketing/
The State of App Marketing in Sub-Saharan Africa – Edition 2025
https://www.appsflyer.com/resources/reports/app-marketing-africa-2025/
https://www.appsflyer.com/resources/reports/app-marketing-africa-2025/
The Travel App Playbook is Changing. Here’s What the Data Shows
https://www.appsflyer.com/blog/mobile-marketing/travel-app-marketing-trends/
https://www.appsflyer.com/blog/mobile-marketing/travel-app-marketing-trends/
AppsFlyer
Travel app marketing trends in 2025: Retargeting leads the way
Travel app marketers in 2025 are shifting to retargeting and AI-driven engagement. Here’s what the data reveals.
How IKEA’s app nails omnichannel UX (and what brands can learn)
https://www.appsflyer.com/blog/mobile-marketing/ikea-omnichannel-retail-strategy/
https://www.appsflyer.com/blog/mobile-marketing/ikea-omnichannel-retail-strategy/
AppsFlyer
IKEA nails AR and loyalty but fumbles one big opportunity | AppsFlyer
IKEA's app masters omnichannel retail with AR and loyalty, but one UX mistake costs ATT opt-ins.
Zalando’s AI-powered app: Fashion meets personalization
https://www.appsflyer.com/blog/measurement-analytics/zalando-ai-fashion-personalization/
https://www.appsflyer.com/blog/measurement-analytics/zalando-ai-fashion-personalization/
AppsFlyer
Zalando's AI-powered app: Fashion meets personalization
Zalando's app blends AI, social commerce, and retention into a powerful shopping experience. Here's what works, and what could make it even stronger.