Does Google punish AI-generated content? We analyzed 600,000 pages to find out.

To find out, I looked at the top 50 websites mentioned in Ahrefs Brand Radar across 76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts.

Network and learn.

The biggest and best content conferences happening this year.

Consider going to these digital marketing conferences, tried and tested by our team.

Our research shows Google’s AI Overviews are more likely to cite AI-generated content than human-written pages.

The marketing conferences you need to attend this year.

Want to attend our SEO conference in October, but need help persuading your boss? Use this template.

I set up some tests over a month ago to see if Google would rank content generated by Google AI Mode in the organic search results. Spoiler: it did not rank.

How often do AI Overviews show in different SERP positions? We analyzed 10M SERPs with AI Overviews to find out.

We studied 1.9M citations from 1M AI Overviews to find out how much AI presence aligns with search visibility.

Spoiler: SEO still matters.

We analyzed 1,000,000 SERPs to see how the presence of different SERP features has changed since the start of the year.

Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together a full workflow without spending a dime.

Which keywords still drive clicks? And can you engineer more clicks from AI search? We studied our "AI proof" keywords to find the answers.

Can updating content improve your visibility in AI assistants? We analyzed 17 million citations across 7 AI search platforms to find out.

RIP?… NO!

Track the website metrics that actually drive growth—using one free tool designed for simplicity, privacy, and real results.

Here’s the complete process I use to publish high-quality AI content on the Ahrefs blog.

We analyzed four AI assistants—ChatGPT, Gemini, Copilot, and Perplexity—to measure how often the URLs they cite or reference overlap with what Google or Bing ranks for the same query.

Here’s how to approach AI detection effectively, the limitations you need to understand, and a better way to get more useful results.