The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)
https://ahrefs.com/blog/the-great-decoupling/
https://ahrefs.com/blog/the-great-decoupling/
SEO Blog by Ahrefs
The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)
If your Google Search Console chart looks like an open-mouthed crocodile, with clicks plummeting as impressions soar, here’s why.
Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.
https://ahrefs.com/blog/zero-click-search/
https://ahrefs.com/blog/zero-click-search/
SEO Blog by Ahrefs
Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.
Zero-click search means lower traffic is the new reality. Here's what you need to know and 6 things you can do about it.
Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots
https://ahrefs.com/blog/search-engine-ai-seo-bot-crawling/
https://ahrefs.com/blog/search-engine-ai-seo-bot-crawling/
SEO Blog by Ahrefs
Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots
The web is being crawled more than ever, but it’s no longer just search engines doing the crawling. AI bots are soaking up all the data they can to train and power their AI assistants.
AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]
https://ahrefs.com/blog/ai-content-is-5x-cheaper-than-human-content/
https://ahrefs.com/blog/ai-content-is-5x-cheaper-than-human-content/
SEO Blog by Ahrefs
AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]
We surveyed 879 marketers to discover how they spend on AI content: the tools, the budgets, and the cost-savings.
How to Do TikTok SEO: A Beginner-to-Pro Blueprint in 4 Weeks
https://ahrefs.com/blog/tiktok-seo/
https://ahrefs.com/blog/tiktok-seo/
SEO Blog by Ahrefs
How to Do TikTok SEO: A Beginner-to-Pro Blueprint in 4 Weeks
Start ranking in TikTok search using this four-week TikTok SEO playbook.
AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era
https://ahrefs.com/blog/ai-assistants-bias-winners-losers/
https://ahrefs.com/blog/ai-assistants-bias-winners-losers/
SEO Blog by Ahrefs
AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era
The websites AI assistants like ChatGPT mention are chosen based on different criteria than traditional search rankings. Here's what we know.
Localization SEO That Works: 10 Real-World Lessons from 14 Markets
https://ahrefs.com/blog/localization-seo/
https://ahrefs.com/blog/localization-seo/
SEO Blog by Ahrefs
Localization SEO That Works: 10 Real-World Lessons from 14 Markets
Proven localization SEO tips from Ahrefs to help you grow organic traffic globally with smart, data-led strategies.
Websites With More Organic Search Traffic Get Mentioned More in AI Search
https://ahrefs.com/blog/websites-with-more-traffic-have-more-mentions/
https://ahrefs.com/blog/websites-with-more-traffic-have-more-mentions/
SEO Blog by Ahrefs
Websites With More Organic Search Traffic Get Mentioned More in AI Search
What's the relationship between organic traffic and AI visibility? We analyzed 77M AI Overviews, 957k ChatGPT prompts, and 954k Perplexity prompts to find out.
AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors
https://ahrefs.com/blog/ai-traffic-quality-study/
https://ahrefs.com/blog/ai-traffic-quality-study/
SEO Blog by Ahrefs
AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors
Is AI traffic really better quality? We studied the traffic of 82,000 sites to find out.
80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)
https://ahrefs.com/blog/ai-statistics/
https://ahrefs.com/blog/ai-statistics/
SEO Blog by Ahrefs
80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)
Most AI statistics are already out of date. So we did the digging for you. Here are 80+ current, credible, and 2025-centered AI statistics.
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The Expert-Reviewed Guide to Automotive SEO
https://ahrefs.com/blog/automotive-seo/
https://ahrefs.com/blog/automotive-seo/
SEO Blog by Ahrefs
The Expert-Reviewed Guide to Automotive SEO
A hands-on guide to automotive SEO, shaped by industry pros. Learn how real dealerships and repair shops grow traffic and trust through smarter local SEO, keyword targeting, and online reputation.
My Exact 7-Step Framework for Brand SEO (With Templates)
https://ahrefs.com/blog/brand-seo/
https://ahrefs.com/blog/brand-seo/
SEO Blog by Ahrefs
My Exact 7-Step Framework for Brand SEO (With Templates)
Brand SEO is about clarifying and amplifying your brand’s voice everywhere people search. Here’s your brand SEO playbook for getting seen, trusted, and chosen in the future of AI-powered search.
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
https://ahrefs.com/blog/domain-link-metrics-not-good-mention-predictors/
https://ahrefs.com/blog/domain-link-metrics-not-good-mention-predictors/
SEO Blog by Ahrefs
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
We analyzed the relationship between a domain's AI search mentions and it's Ahrefs Rank, across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts
How to Build a Website (Start to Finish, With Walkthroughs)
https://ahrefs.com/blog/how-to-build-a-website/
https://ahrefs.com/blog/how-to-build-a-website/
SEO Blog by Ahrefs
How to Build a Website (Start to Finish, With Walkthroughs)
You don’t need to be tech-savvy to build a website. With AI, you can bypass coding, hiring a developer, or staring at a blank page. This guide explains how.
Does Being Mentioned on High Traffic Pages Influence AI Mentions?
https://ahrefs.com/blog/does-being-mentioned-on-high-traffic-pages-influence-ai-mentions/
https://ahrefs.com/blog/does-being-mentioned-on-high-traffic-pages-influence-ai-mentions/
SEO Blog by Ahrefs
Does Being Mentioned on High Traffic Pages Influence AI Mentions?
Does being seen more on the web lead to more mentions in AI assistants? I analyzed 76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts to find out.
10x Traffic by going global with SEO: The Medicai + Ahrefs Success story
https://ahrefs.com/blog/medicai-ahrefs-success-story/
https://ahrefs.com/blog/medicai-ahrefs-success-story/
SEO Blog by Ahrefs
10x Traffic by going global with SEO: The Medicai + Ahrefs Success story
Discover how Medicai used Ahrefs to challenge industry giants and now serves doctors, hospitals, and clinics worldwide
Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity
https://ahrefs.com/blog/branded-web-mentions-visibility-ai-search/
https://ahrefs.com/blog/branded-web-mentions-visibility-ai-search/
SEO Blog by Ahrefs
Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity
I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k
AI-Generated Content Does Not Hurt Your Google Rankings (600,000 Pages Analyzed)
https://ahrefs.com/blog/ai-generated-content-does-not-hurt-your-google-rankings/
https://ahrefs.com/blog/ai-generated-content-does-not-hurt-your-google-rankings/
SEO Blog by Ahrefs
AI-Generated Content Does Not Hurt Your Google Rankings (600,000 Pages Analyzed)
Does Google punish AI-generated content? We analyzed 600,000 pages to find out.