We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks.

Looking at the 50 most mentioned websites for AI Overviews, ChatGPT, and Perplexity, only 7 websites are in the top 50 results for all of them.

The top AI marketing statistics to know and inform your marketing strategy.

For years, Google and Bing have told SEOs to focus on users and create great content. They’re saying the same thing for the AI era, but is it true?

Busy marketers, this one’s for you: the essential metrics to track content performance without drowning in data.

Search engines keep telling us traffic from AI search is better quality, but is it? At least for Ahrefs, the answer is... yes.

We surveyed 879 marketers to understand the performance of AI content. Does it rank? Does it perform better or worse than human content? Is it riskier?

If your Google Search Console chart looks like an open-mouthed crocodile, with clicks plummeting as impressions soar, here’s why.

Zero-click search means lower traffic is the new reality. Here's what you need to know and 6 things you can do about it.

The web is being crawled more than ever, but it’s no longer just search engines doing the crawling. AI bots are soaking up all the data they can to train and power their AI assistants.

We surveyed 879 marketers to discover how they spend on AI content: the tools, the budgets, and the cost-savings.

Start ranking in TikTok search using this four-week TikTok SEO playbook.

The websites AI assistants like ChatGPT mention are chosen based on different criteria than traditional search rankings. Here's what we know.

Proven localization SEO tips from Ahrefs to help you grow organic traffic globally with smart, data-led strategies.

What's the relationship between organic traffic and AI visibility? We analyzed 77M AI Overviews, 957k ChatGPT prompts, and 954k Perplexity prompts to find out.

Is AI traffic really better quality? We studied the traffic of 82,000 sites to find out.

Most AI statistics are already out of date. So we did the digging for you. Here are 80+ current, credible, and 2025-centered AI statistics.

A hands-on guide to automotive SEO, shaped by industry pros. Learn how real dealerships and repair shops grow traffic and trust through smarter local SEO, keyword targeting, and online reputation.

Brand SEO is about clarifying and amplifying your brand’s voice everywhere people search. Here’s your brand SEO playbook for getting seen, trusted, and chosen in the future of AI-powered search.

We analyzed the relationship between a domain's AI search mentions and it's Ahrefs Rank, across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts

We analyzed 81,947 websites to understand more about AI traffic today. AI traffic has grown tenfold over the last year.