港府前年向公關公司Consulum批出近5000萬元的合約，研究「#香港重新出發」宣傳策略。政府近日在沒有公布下將報告上載到網站，連同傳真社取得的研究簡報，顯示14個目標市場中，日本對香港觀感最差，逾四成受訪者被視為「遙不可及」，難被宣傳影響。

HK gov’t paid PR firm Consulum US$5.7m to find out how to “relaunch" HK. According to data released by gov't and obtained by FactWire, HK may be a tough sell in Japan, where 43% respondents had such negative views of HK they're “unreachable”.

Consulum的研究要求受訪者評價多個亞洲城市的發展方向，結果14個國家中，有10個都認為香港發展方向錯誤，是唯一一個整體獲得負分的城市，即認為方向錯誤的人比認為方向正確的多。

Consulum drew up a core message that sells HK as a cosmopolitan city with direct access to the Chinese market and asked the interviewees if they think the message was believable. Indonesia was the most accepting of the message, while Japan showed lowest net belief.

中文報道：https://bit.ly/3u16NiO
English story: https://bit.ly/3qYZciH

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